Walking, eating (and drinking a bit) and being with friends. That’s our sort of Christmas do.
Yesterday (that’s Monday the 19th Nov) we quietly launched a feature we’ve been working on for a while which we’ve called the Amazing Business Card Making Machine (ABCMM for short). It works like this:
Your cards will look similar to these, below, with special branding. The front of the cards has your shop name, URL and an image and the back of the cards has your name, shop name and URL.
We’ve worked with MOO to deliver this feature *just* for Folksy sellers, to help you reach out to customers and potential customers.
“At MOO we’re delighted to be integrating with Folksy helping UK crafters and artisans in their personal branding efforts”
Paul Lewis, Head of Marketing at MOO
So what can you do with your business cards? We’ve had a few ideas:
Or, perhaps as follow-up cards to hand out at markets
Have you any new ideas on how to use the cards?
Follow MOO on twitter @overheardatmoo
Image copyright: India Hobson
The Plus account has been a great success with over 850 makers taking up the offer to have unlimited listings and be a “Plus” seller. To help us continue to make improvements to Folksy on January 7th 2013 the price of the Plus account on Folksy will be increasing from £30 (inc. VAT) to £45 (inc. VAT).
In January we’ll also be introducing an improved seller dashboard which will show the views on your shop and item pages from yesterday and the last 7 or 31 days (we’re still experimenting with which time frame(s) to work with). This is designed for those who don’t want to use Google Analytics and whilst the stats on our new dashboard won’t be as comprehensive as Google Analytics they will help you with your marketing strategies. This feature is one that has been heavily requested (over 350 votes on the Uservoice page), we’re at the design stage for this project and are excited about delivering a valuable feature for you to help monitor the activity on your shops.
Earlier this year we did quite a lot of research into how designer-makers worked, sold, browsed and ultimately did what
they you do. Many of the improvements we’ve made to Folksy this year stem from that research. But one of the things which stuck out from the research was how important offline sales through markets and fairs were to many people – and how unconnected and messy this world was compared to the world of online sales.
So in spare time, between moving houses and running marathons and feeding the kids, some of the people at Folksy started building a service to support that community of people who exhibit at markets and fairs and who also run or attend workshops. It’s called GoGoMargo and it launched in full public beta* today (Tues 6th Nov 2012). Go See!
The goal of GoGoMargo is to be a useful and to be useful in doing just a few simple things really well. The heart of the service – which is just focused on markets, fairs and workshops around the world – is about discovering, favouriting and sharing events. Aside from the website (which is also optimised to work on mobile and tablets) you’ll get a weekly email digest (which you can opt out of) notifying you of the events you favourited and other upcoming events in your area.
It’s easy to start using GoGoMargo; if you want to create or edit an event just sign in using Twitter** and start adding events or editing them to add exhibitors you know of or better location information.
GoGoMargo are keen to work with event organisers to show how the service could work to promote events to potential exhibitors, visitors or attendees. If you’re running an event in the next few months then get in touch with the GoGoMargo team and let them know.
If the event you’re organising or facilitating has already been listed by someone then you can claim the event on the event page. Claiming the event will give you the ability to promote it through GoGoMargo.
Our favourite events so far? The Introduction to Backyard Chickens workshop sounds er, fun and the Roller Derby photography and events day looks good and the Handmade Makers Market in Oxford looks great (the page itself looks so nice when you add exhibitor information). What’s your favourite?
GoGoMargo is totally separate from Folksy as a business. However, Folksy is partnering with GoGoMargo and in the coming weeks and months you’ll see this partnership on both sites.
Both of these developments are part of our commitment to help designer makers reach a audience of potential buyers and showcase and sell their work. But on another level it’s also about trying to connect Folksy to the offline world where many people trade and love exhibiting and which is currently so messy (even great fairs often have a poor online presence – finding opening times and locations never mind exhibitor information is difficult).
Here’s to a better offline world of selling and learning, online.
* For the uninitiated beta refers to the early release of service or software. It’s used to help manage expectations of customers and is a way of saying “we’ve just started, give it a whirl and let us know what you think!”.
** Using Twitter means that people can add exhibitors to events that then have information already there. It also means you don’t have to remember yet another password. It just works. In the future GoGoMargo may choose to use your social graph to show you relevant events your followers / people you follow have favourited or are exhibiting at. Some people still don’t use Twitter of course and unfortunately they won’t be able to use the service for now.
We pushed an incremental improvement to shops out this week. We moved the shop description from the side nav to underneath the top banner, where it is clearly more visible. Here’s an example from DesignersaurYEAH:
It’s also easier to favourite shops from here and favourites (for items and shops) is something we’re going to be making more of in the coming months.
So, think about how to craft a description of yourself and what you do, it’s what potential buyers are drawn to. Edit that content in your shop -> appearance and settings.