The Best Collection of Craft Fair Display advice in the World!*
This article contains craft fair / craft stall display advice from Folksy. At the foot of this post is a table of links to other helpful websites for you to browse to ensure your handmade items are shown off in the best way possible at your next craft market.
WOW!… That’s the sort of reaction most of us would like to hear as someone spots our craft stall. If you have spent time and effort creating beautiful handmade items for sale, allow enough time to plan your display and do justice to your hard work. A display should compliment and highlight your work – here are a few of the most important factors to consider:
Height - Eye levels, you want people’s eyes to roam all around the space you have so don’t lay your items flat, use furniture, props, boxes and shelving to create height. You coud also consider lifting the entire height of your table to allow peope to view your items without stooping.
Theme/Branding – Display your handmade items in an appropriate environment. Think about who your target audience is and focus on attracting attention from this market. If your items are expensive they will probably suit a more sophisticated display. You should consider the overall impression you are giving to potential customers. If you are selling items for kids then ensure that the theme of your display is young and vibrant. The theme should compliment your items, not outshine them. Picking a theme will help to focus your ideas and simplify your display. Ensure that your dispay is still approachable and not too intimidating for customers to interact with you or your items.
Props – Use props to display your items and give height as well as to indicate how to use them and who might use them. Placing a mobile into one of your phone cases will help customers instantly identify the function. Use objects to fit your theme and attract a certain demographic. For example displaying an expensive ceramic bowl filled with inexpensive sweets would not be as appropriate or effective as filling it with fresh coffee beans, chillis or peppercorns.
I only have one real pet peeve about a craft stall and that’s a stall that has more stuff on it which isn’t for sale than the stuff that is. I saw one a couple of years ago selling jewellery and the stall had candlesticks and jewellery boxes and strategically placed silk scarves and glass dishes, like a proper diva dressing table. It looked lovely, but it was difficult to spot the jewellery casually draped here and there that was actually for sale :) Leanne from See the Woods
Price Labels – Clearly label items and display a price list if possible (if you have masses of different types of items a huge list will be far too difficult to read). Customers may not want to ask how much an item costs for fear they cannot afford it. Take time and effort to match your labels with your display and the type of goods you are selling. Beautiful labels will add to your overall presentation, shabby labels will detract from it. The most important factor is legibility. If you have terrible handwriting print out you labels. Ensure your spelling and grammar is correct!
Banner – You want people to remember your stall but also your company name. It’s important to display a banner or sign on your display. You needn’t go overboard as a large banner can be expensive or time consuming if you are making it yourself. Try to match this with your website or craft blog if you can to unify your brand.
Space – Use all your available space – “Think outside the table”. Is it possible to add a stand to the side or in front of the table? – especially useful for selling cards or accessories, it may be possible to remove the table so people can walk around your stands/racks. Ask in advance about the position of your stall – if you are against a wall you can use it to hang your banner or display more goods – ask about which fixings you can use.
I always have a practise, almost like a stage rehearsal, even if it is the night before on my kitchen table. I like to see what fabrics/colours look nice together. I always put my best sellers near the front, work out what is going where. I like to use pretty storage to display my items, like cake stands, pretty baskets, nice holders for all my fabric hearts. I think it makes such a difference if things are displayed nicely and up to date/on trend. Mary – Polkadots and Posies
Lighting – A well lit display will really help to show off your items, enquire about power points in advance. Your light should illuminate your work, or highlight your best pieces – ensure that they are not blinding for customers.
Access – Can people reach your items? Do you want people to? Think of ways to maximise the number of people that can be at your stall or table. Picking an item up or being able to get really close to it can only help with a sale – but beware of children’s sticky fingers. Place your valuable items in elevated and stable positions.
Safety – If you make fantastic props, stands and banners be sure that they are sturdy not only to prevent your goods being damaged but also to ensure nobody gets hurt. Keep wires out of the way and ensure your table covering is not too long causing a trip hazard.
We have lots more articles with craft fair tips and advice from our Craft Fair Secrets series. Articles ranging from what to say, how much stock to bring and how much to pay for a table. We think you will find some excellent advice from the expert Folksy members we have been quizzing recently.