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Shop Front :: Improve Your Shop Bio Content and Layout

Writing your Folksy shop bio – what to write and how to lay it out.

(Edited November 2011)

This post in our series of Shop Front articles detailed information about using HTML to improve the appearance of your shop profile page.  Since the relaunch in November 2011 this is no longer part of the site.

Please see this Support article on Knowledge Base about information that should be included in your Shop Description, profile and terms and conditions.

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Nichola (miss frekkles) July 26, 2010 - 6:34 am

Great article as ever Hilary.
I went in search of the simple codes to add line breaks and links in my profile and listings and it improved them so much (I think, I hope). I have a few similar styles of scarves and think its really useful to put links to them on my other listings.

Print for love of wood July 26, 2010 - 10:22 am

Fantastic! You make HTML so simple to use, I’ll be trying this out later thanks jax

Joa Jewellery July 26, 2010 - 1:05 pm

This has been so wonderful. I have struggled with htlm so much!! Finally a fantastic useful blog! Thank you!
One thing though….I can not lose the underlined purple text once I’ve used the link html….I dont know how to stop this. Can you help please?
What am I doing wrong?

Thanks again

Joa Jewellery July 26, 2010 - 1:28 pm

Aha! Sorted…went into inspect page element, and highlighted the rogue text. For some reason the had stuck there?
I deleted it and hey presto! non purple text!
Thanks again Hilary!
Any more html tips would be most welcome!

Joa Jewellery July 26, 2010 - 1:29 pm

Oops the rogue strikes again!

Papercake July 26, 2010 - 9:31 pm

This is so cool! My profile looks super neat now. Thanks for the tips!

Rachael - Made with love x July 27, 2010 - 8:34 am

You are so very clever. Thankyou. XX

Jenny July 27, 2010 - 9:00 am

I’m in the middle of setting up a shop and had no idea of html until I read your post, and thank god I did.
Thank you so much I wouldn’t have managed to do my profile without your guidance and help.

LouLou July 27, 2010 - 10:18 am

Have just updated my profile using this! Hope it looks better :)

Charlotte (Sixes and Sevens) July 27, 2010 - 11:27 am

Hooray for Hilary!!

My bio now makes sense, looks good and my links actually work. Thank you lots and lots!

zebedee July 28, 2010 - 6:01 pm

Yah! I have finally not only rewritten my bio but also made it appear alot clearer by using all the HTMLs. Thanks Hilary for your very brilliant and helpfull explanations. Zoe x

Forest Flower August 2, 2010 - 7:58 pm

I have updated my bio and all my listings descriptions using these html tips! Thanks for making it all so easy :)

Anthea x

Folksy Blog – Shop Front :: Descriptions and Labels for Handmade items! August 9, 2010 - 10:21 am

[…] wrote up a tutorial for using some basic html to improve your shop bios in your profile a few weeks ago – use these codes to add impact to […]

fairlygirly August 9, 2010 - 5:55 pm

Thanks Hilary, I have just updated my bio which is much clearer now. It has always annoyed me but I never knew had to do the spacing.

I can see me using this to improve my descriptions next.


Joanne August 13, 2010 - 8:45 am

Thank you for these, I’ve made my descriptions and profile look a lot neater. Unfortunately I can’t get clickable links to work. Not sure what I’m doing wrong as I’m just copying and pasting your line from no.13 and replacing with my blog address “www.bonbah.co.uk” but when I test the link it is trying to find : “http://www.folksy.com/users/%E2%80%9Dwww.bonbah.co.uk%E2%80%9C” which doesn’t exist. Not sure what I’m doing wrong?

Hilary August 13, 2010 - 6:39 pm

Joanne – try replacing it with http://bonbah.co.uk – if that doesn’t work email me at hilary@folksy.co.uk and we’ll work it out.

Sandra August 25, 2010 - 2:58 pm

Super guide. Thank you so much. My profile description was all squashed together but it looks lovely now!

vix August 28, 2010 - 4:15 pm

Thanks for the great guide – I’ve updated my first description (only 73 more to go!!) But like Joanne I can’t get my link working either… do we have to change the ‘clickable link’ text?


Chasing Beads August 31, 2010 - 7:11 pm

This has been of great help – I’ve started updating mine and they look so much better now! More articles like these please :)

Lorna October 2, 2010 - 1:54 pm

Thank you soooo much.
I am a computer dunce. and thanks to the help of your article I have managed to change my profile.
Reading comments realised I can change so much more. off to experiment
Thank you so much

Folksy Blog – Shop Front :: Listing and Time Management October 4, 2010 - 10:50 am

[…] the last few posts we’ve been talking about what to write in your descriptions, bios and how to successfully incorporate keywords into your listings, to improve your search engine […]

Ali at Very Berry October 13, 2010 - 12:00 am

Brilliant – thanks for this article – just what I needed.

Sue October 16, 2010 - 5:36 pm

wow, now I can use the code to add links etc, will carry on experimenting, many thanks!!!

Kate November 1, 2010 - 1:17 pm

thank you- took me a while but I got there in the end!

imajen November 15, 2010 - 10:53 pm

Oh wow – that is really helpful thank you. I can do it!!!!! :D

Folksy Blog – 10 super useful twitter tips… November 29, 2010 - 9:15 am

[…] use twitter accounts as a kind of quickie customer support area. (tips on adding links and updating your Folksy profile) Remember to check your @ replies and your direct […]

Beky - The Vintage Jewellery Box December 8, 2010 - 9:23 pm

I have used a bit of html in the past but this is still a massive help, making it really simple! thanks :)

Cynthia Brock December 14, 2010 - 6:46 pm

I have been puzzling for ages over how to get the paragraphs into my profile. Didn’t think of looking here. A huge thank you for making it so easy. (Well I did struggle a bit) but I think it is a great improvement.

More people need to learn how to do this. It would greatly improve their image I’m sure.

Next thing for me is to improve my banner.

Thank you

Folksy Blog – Google Analytics – Understanding Visitor Reports December 20, 2010 - 9:59 am

[…] Average Page Views – More useful than seeing how many page views in total is to see how many page views per visit. This helps to show how deeply people are interested in your products.  It’s also a good reflection of how any links within a website work.  Could your shop sections be reorganised to entice people that land on your page to click, or could you add links within your item descriptions such as ‘If you like this you’ll love the ‘icelandic felt berries I have listed’ (how to add links to your descriptions) […]

Sarah (aprilisforever) January 3, 2011 - 6:09 pm

I finally got around to updating my profile and this article made it really easy, thank you!

Rasa January 13, 2011 - 4:52 pm

Thank you for these tips my profile looks a lot better now. Unfortunately I can’t get clickable links to work as well. Not sure what I’m doing wrong as I’m just copying and pasting the instructions, adding my shop name http://fallingdew.co.uk like its says in the instruction.It does mark up, but not directing me to m shop. Not sure what I’m doing wrong and i need some help with it.

carol sayer January 30, 2011 - 2:14 pm

Glad I found you just what I was looking for, as I have just opened and updated my profile which looks a mess right now, and is not the way I typed it.
So if it’s ok to use your html I would be very gratefull and would like to give it a go.
Thanks so much,

alisonmooredesigns February 2, 2011 - 9:09 am

Hi – I’m having the same problem as Rasa – I can’t get the clickable links to work. please help?

Hilary February 2, 2011 - 10:40 am

Hi – for those struggling with the clickable links –

you must have the code exactly as it is above every quotation mark must be in place and only replace the link and the text to be hyperlinked. Try typing it out rather than pasting it to ensure there are no errors being caused through additional formatting being added.

Please try again and if you still have problems contact me at hilary@folksy.co.uk

Liz May 5, 2011 - 11:49 am

Hi- I was having trouble with clickable links too…

I typed it in as suggested, but it kept just saying ‘Clikcable Link’ on my page.

You need to type in the link as you want it to appear, where it says ‘Clickable Link’.
So, Delete ‘Clickable Link’ and type in your website address , or ‘see me on facebook’ etc.

Suggest that this is not totally clear on the intrsuctions…Thanks

Cat June 15, 2011 - 1:39 pm

Yeah I’m having trouble too with the clickable link, have don’t what liz suggested but still doesn’t work…….help!

charlotte Done September 21, 2011 - 2:39 pm

Brilliant and hooray!! At last my profile looks ok. I too am having trouble with a link though. got one to facebook page but can’t do another> Am I only allowed one??

HobbityDog September 22, 2011 - 8:12 pm

This is great – I used to use html all the time in a past life but had totally forgotten all the little tips that make it so much better. My profile looks really good now. Thank you.

LittleInsect September 29, 2011 - 11:20 pm

Thanks for the suggestions on how to write a bio. Comments and criticisms of mine will be most welcome


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