Creative Boom!

Katy Cowan - Boomerang 540x405

Katy Cowan from Creative Boom tells us all about how her successful website came about and how Folksy sellers can get involved with this exciting network!

I was honoured and surprised when the team at Folksy contacted me and asked me to become a guest writer for their blog. Just over a year ago, I would never have imagined anything like this could happen.  Let me introduce myself… My name’s Katy Cowan and I run an online magazine called Creative Boom. Designed to celebrate, inspire and support the creative industries, the site was launched in July 2009.

But how did the idea come about? Well, I went freelance in August 2007 and started my own business, providing PR and marketing services to clients across Cheshire and Staffordshire.

When the recession struck in 2008, I lost many clients. But instead of giving up and seeking full-time employment again, I decided to focus on my own PR and marketing to try and attract new clients. But being so small, local newspapers weren’t really interested in running a story on my business and advertising was too expensive and out of reach.

It was around that time that I started to use Twitter to network and meet new people. Talking to other freelancers on the micro-blogging site, it became apparent that I wasn’t the only one out there, struggling to survive the economic downturn.

During my honeymoon, I had a chance to relax and reflect on my life and whilst lounging by the pool, I suddenly came up with the idea for a creative industries blog. Something that was friendly, inviting and welcoming to all businesses, no matter how big or small.

Of course, it would be a platform to raise my own profile but I’d be helping others at the same time, sharing people’s work, news and updates online. Essentially, I wanted to instigate a ‘creative boom’ and that was how the name came about.

As soon as we got home, I told all my followers on Twitter about my idea and started asking for their news. To keep things cheap, husband Tom developed a free magazine WordPress theme and we bought the domain for We were quickly up and running and started to post news and features about thecreative industries.

On our launch day, we attracted over 300 hits. After just three months, we were getting over 1,000 hits per day.

Word spread on social media and we soon redeveloped the site to improve the design and functionality. I constantly asked our followers how to improve the blog and listened to their feedback.

Over 13 months later and we’re now getting over 650,000 hits each month and more than 10,000 visitors per day. VimeoCarbonmade and The Guardian are all supporting us and now we’ve been approached by Folksy. I sometimes have to pinch myself.

You see, Creative Boom has been a lot of hard work. I’ve spent entire weekends and most evenings updating and working on the site.

However, Creative Boom has helped enormously. It allowed me to raise my profile and attract new clients as far away as Canada. It also allowed me to diversify my own business – Boomerang, a PR Agency in Manchester – by focusing my services on digital communications rather than traditional forms of PR and marketing. It certainly paid off as I’m no longer a freelancer and now have a team of people working for me.

What’s really been my biggest achievement is helping hundreds of other freelancers and small businesses to survive the recession and win new business – everyone from photographers, graphic designers and writers to illustrators, animators and crafters.

If you’ve never heard of Creative Boom, then you should pop along and say hello. We welcome everyone and anyone who has something interesting to share. Submit your work to and make sure you read our Submission Guidelines.



Thanks! If you have enjoyed reading about Katy’s fantastic success story we’d love to hear your comments!

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  • Reply August 26, 2010

    David Burgess

    This is Great

    Katy and Creative Boom have been really great in supporting me and Waldo.

    We met somewhere on the internet toward the end of last year, since then Katy has helped me with Press Releases, getting media coverage and generally spreading the good word of Waldo,

    We meet up every month as part of Creative Boom’s Social Boom, its a great little networking meeting, where creative types can get together and share ideas!

  • Great post! I will be joining and following right now!

  • Reply August 26, 2010


    I’ve never heard of creative boom until now – I’m off to have a look!

  • Reply August 26, 2010

    Katy Cowan

    Hi all.. thanks Folksy for publishing this blog post. It was great fun writing for you and I appreciate telling all your followers about us! Really hope we become a useful resource for them.

    And hi Dave! What you doing on here?! Being all lovely about me yet again! Haha! See you soon hun x

  • Reply August 26, 2010

    Rose Mockford

    Thanks for this great inspiring post, am just getting started on Folksy and Twitter so am straight off to follow you now…!

  • Reply August 27, 2010

    Adrian Robson

    Wow! Great story- a very dynamic woman.

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