Christmas is so close we can smell it!  The nostalgic scent of pine as we decorate the tree or the wafts of allspice and mulled wine emerging from the kitchen.  Mince pies are now officially part of your five a day, so breathe it all in and let this Christmas be the best yet!

The last posting date for Christmas items is Tuesday the 21st , you are cutting it fine if you leave it until then – If you’re still stuck for gift ideas take a look at our fantastic Christmas Guides.

Folksy Sellers

With Christmas just  a few weeks away it’s time to take stock and get a grip on what worked and what didn’t, both in terms of promotion and stock.

The last weeks before Christmas usually see a certain sort of shopper, impulse buyers that have left things late (some say Christmassy and exciting, some say disorganised or chaotic). Look at your items descriptions and think about how you can sway these seat of their pants types of buyers into making a sale.

My items are ready to ship and will be posted by first class royal mail next day!

Delivery details, packing details and all the nuts and bolts of buying from your shop give a customer confidence to buy.  This blog post on ‘What makes you click‘ and this helpful post on ‘titles and keywords‘ have some extremely useful information on pushing your shop to the top of the listings and getting those customers into your shop.

Google Analytics

Blogging and social media are good for promoting items, creating a buzz about a new product and getting people to ‘share’ your work. Check up on how these promotions are directly affecting views to your shop. This can be complex at first but it’s worth getting your head around so you can see how your marketing campaigns (however mini) are working and then make changes if they are fruitless. We’ll make up some tutorials on google analytics in the new year.

Let us know if you are planning a sale in our promotions forum…