What’s happening at Folksy – February 2011

Antique bronze Love Locket silver heart earrings Unique love heart bangle I love you cushion Personalised fingerprint jewellery - single heart pendant

A selection of items tagged with the word ‘Love’

Hello, or as it’s February should that be ‘mwah’ – It’s the beginning of the month and that means we’re back with a little round-up of what we have been up to at Folksy HQ. We also have a few stats to share to show you how we are growing (and we are!).  We have learned many lessons from our bumper Christmas traffic and while January in comparison has been a little less full on, we have been busy behind the scenes planning and developing the next round of  improvements to the site.

January 2011

  • We saw a 49% increase in orders this January compared to Jan 2010.
  • We have had 579,895 visits from 306,416 different people
  • 205,138 visits came through internet searches – up 158% on Jan 2010
  • 6,418,127 pages were viewed this month –   up 112% on Jan 2010
  • Our visitors came from all over the world, here are the top countries this month

    United Kingdom – 447,955
    United States – 53,390
    Canada – 7,382
    Australia – 5,481
    Germany – 3294
    Spain – 3248
    France – 3183
    Italy – 3101

Site Development – Email Registration

Most recently our technical team have been working on redesigning the registration process to make buying from our shopkeepers easier.  The current registration process requires an email activation step, this can discourage new buyers to the site from finishing their purchases.  We are moving this email check to the point where a member might decide to create a shop as that’s when we need to be sure that an email address is valid for notifications of sales.

On registration, new purchasers will be logged straight into the site and taken back to the page they were originally on,  increasing the chance of them completing their transaction or adding the item as a favourite.  Once they have made the purchase they will be taken to Paypal where they can pay securely as usual, so the removal of email verification will not impact security for sellers.

We have the bulk of the work for this improvement completed and should be rolling out the updates in the next 2-3 weeks.  We want to be sure it’s all perfect, so bear with us while we add the fine details!

Shabby Chic Gingham Fabric Heart and Bunnies Love Token

Folksy Socialites!

We’re extremely pleased that so many of you are coming to visit the blog as well as commenting and liking our Facebook page and following us over on Twitter.  Our blog content is now rich with resources to help out our shopkeepers with selling handmade goods online and we’re regularly featuring shops through ‘Shop of the Day’ on facebook, and here on the blog with Folksy Friday, Seller Interviews, Featured Sellers, Featured Suppliers and more recently our gift guides which are going down very well.  So if you aren’t already, please become a fan on facebook or a follower on twitter and you’ll be updated with all these great posts.

You should have also recently received the second of our regular email updates by now, a Valentines day special.  If you haven’t received it take a look at this post which explains how to set up your account to receive newsletters, then you’ll be sure to get the next one.

Suggested Features Forum

If you have any suggestions for features you would like to see added to our site please add them to our ‘Suggested Features’ forum which has a useful list of the most commonly requested features at the top.  We find your feedback here invaluable, so please let us know what you would like to see happening with any aspect of the site and any ‘lightbulb’ moments you may have.

See you next month! :) The Folksy Team – James, Rob, Sarah, Doug, Andrew, Toni and Hilary.

15 Comments

  • Reply February 2, 2011

    Victoria

    Great to see Folksy growing so much year on year : )

  • Reply February 2, 2011

    Anna

    Great to hear so many people are starting to shop with Folksy! Thank you for letting us know.

  • [...] This post was mentioned on Twitter by folksy, haptree, Laura Jane Quick, Anna Jackson, Sarah Smith and others. Sarah Smith said: RT @haptree: RT @folksy: Folksy Update – What's new and some stats for January 2011! http://ow.ly/3ON0n [...]

  • Reply February 2, 2011

    LindyLou275

    Glad to hear the good news!

  • Reply February 2, 2011

    Indira

    lovely news

  • Reply February 2, 2011

    Christine Cunningham

    Thanks for all your hard work., and glad to hear more and more people are visiting.

  • Glad to see the site is growing, personally I had a good Xmas and January. Interested to see US figures – I know I’m trying to step up promoting to the US ACEO collectors in particular

  • Reply February 2, 2011

    Booboo

    Great to see your working to improve an already great site thanks

  • Reply February 2, 2011

    wellydoggallery

    Great news guys, thanks for all the hard work behind the scenes, and great to know that Folksy traffic and sales are increasing
    janicex

  • Reply February 2, 2011

    Kerry (AcReSofBLuEsKy)

    This is very good news for us sellers and the blog resources are always extremely helpful. Thank you.

  • It’s really great that Folksy is growing so fast – we never thought there would be so many visits from so many people and from all those countries, even Australia!!

  • Reply February 2, 2011

    Whimsical Wren

    Very interesting to see how many US buyers there are. I imagine that using hootsuite and scheduling tweets throughout the night would be advantageous.

    Must give it a try.

  • Reply February 3, 2011

    heather aka NiftyKnits

    I’d like to give a big shout-out to Hilary, as I feel sure the much greater traffic to the blog and social networks is down to her: Thank you Hilary!

    It’s good to hear that it’s now easier for buyers, we’d be lost without them. I know some people focus on selling to each other within the forum, but that is a limited market, in my opinion, and I’m glad to see Folksy making it easier for *outsiders* to buy.

    I was also VERY pleased to see the newsletter (not just because I’m in it LOL) as I’ve been nagging for it for ages :-D

  • Reply February 3, 2011

    Hilary

    Thanks Heather!

    Glad you are all really happy with the new developments, lots more to come and we will keep you posted :)

  • Reply February 16, 2011

    Winnibriggs House

    Fairly new here but great to see such good support and progress on the site

Leave a Reply