Yesterday we soft launched the much anticipated “re-stocking” feature which also includes a new dashboard.
The key things in this release are:
- You now have a dashboard showing key information to help manage your listings
- Listings have permanent URLs or web addresses and you can change the stock levels in the listing
I’m going to explain a few things about the feature here to compliment the screencast video, below (masterly conducted by ‘Grandad’ Andrew):
Previously your dashboard wasn’t really a dashboard at all. Dashboards should provide you with information you can act on – they should be strong feedback loops. Your new dashboard, below, gives you key information at a glance.
Previously, Folksy was orientated around items, now we’re focused on listings and whilst this may sound trivial it is really important to understand the difference.
- The dashboard shows active and inactive listings (not items)
- A listing can have up to 100 items
- Listings last for 4 months (120 days to be exact)
- Expired listings may still be seen as sold items through your shop page – if you delete expired listings that have sold any items the image will disappear from your sold items view.
So when you see “active listings” it means listings that still have some of their 4 months to run, even if they have a stock level of 0. This is quite hard to grasp so I’ll provide an example.
If you list a new piece of work and you only have one of them available this will show as a listing with one available. It will show as an active listing in your dashboard. If you sell the one item in the listing after two weeks the listing will still show as active as you still have two months and two weeks of the listing left. You can then choose whether to re-stock the listing with another item (if you are able to) or not.
Listings are either active, inactive (not live on the site but still have time to run), expired or draft.
- Active – live on the site and available to buy
- Inactive – still has time to run in the listing period but not available to buy and not shown on the index pages of the site. You may make a listing inactive if, for example, you are taking stock to a craft fair.
- Expired – listings that have gone beyond their 4mth active period
- Draft – Listings that were created and previewed but never published
Re-stocking allows you to change the number of items in a listing whilst the listing is still active.
- You will be charged 15p per item when you increase the number of items.
- If you decrease the number of items in a listing (because you have sold them elsewhere perhaps) then you are not charged
You can choose to make an active listing, inactive and an inactive listing, active, at any time. Expired and draft listings can be re-listed. When re-listing you will be charged for the number of items in the listing. So if you have three items in an expired listing and you re-list you will be charged 45p (+VAT). Re-listing an item will increase the visibility on the Folksy indexes – it will rise up the category pages as they are organised by recency of listing. Re-stocking doesn’t affect the visibility of listings on Folksy.
What’s the difference between re-stocking and re-listing and when does it make financial sense to do one or the other?
Re-stocking means increasing (or decreasing) the stock levels in an active listing. Re-listing is making an expired or draft item active.
You need to decide what makes more sense financially, to re-stock or re-list. Let me explain.
If you have 3 items in an active listing with two weeks remaining on the listing and 2 items sell. At this point your listing has cost you 45p (+VAT). Do you re-stock or re-list? Re-stocking with 2 items will cost you 30p (+VAT) but you will only get two weeks to sell them before the listing expires. If you re-list the listing with three items it will cost 45p (+VAT) but you will get a full 4 months listing. In this case you’re probably better to re-list unless you know your items will sell in two weeks.
Whether you re-stock or re-list will depend on two main factors: the stock you have and the length of time a listing has to run (and if you care whether the listing is seen higher up in the main category pages).
If you notice any glitches in the dashboard or when playing with the re-stocking feature please do report them to support and we’ll look into it ASAP.