Last weekend, over 10,000 people wandered into Endcliffe Park in Sheffield to visit the Folk Forest festival at which we held our first Folksy Fair.
Thirty Folksy sellers set up a line of stalls along the main thoroughfare through the park, each bringing their stock of beautiful work (some being created specifically for the event) and expertise to create a bustling craft fair.
Stalls were packed to the rafters and the standard of work and craft on display was really impressive. It was great to receive such good feedback on the quality of craft from everyone at the event from people browsing, buying and the event organisers. The Folksy Folk made us proud!
With folk music filtering around the park, craft demonstrations and activities building interst the crowds buzzed around the cafe, stalls, playground and stage. The timely arrival of the Summer sun following weeks of grey skies gave everyone no reason other to enjoy to the relaxed, festival atmosphere.
We knew by collaborating with the Folk Festival we could offer the selected sellers a heavy footfall of festival goers and at the peak of the afternoon I watched clusters of people around each stall, talking to the sellers and admiring their displays and, importantly buying the work.
Aside from enjoying the sight of Folksy transformed to real life, being able to speak to our Folksy sellers, learn from their experiences selling online and at other craft fairs was invaluable. These conversations will help shape some of our future work back at Folksy HQ.
This was an experiment to see how Folksy could work offline. I’ve already made a list of improvements for any future event we may hold and these seem to match the feedback from the designers on the stalls.
So, thank you too all those sellers who took part and whose spirit, friendliness, experience and professionalism made the event such a great success.
Did you visit the Folksy Fair? Let us know what you thought and how we could build on this event.