Feedback from the Folksy Fair

Last weekend, over 10,000 people wandered into Endcliffe Park in Sheffield to visit the Folk Forest festival at which we held our first Folksy Fair.

Thirty Folksy sellers set up a line of stalls along the main thoroughfare through the park, each bringing their stock of beautiful work (some being created specifically for the event) and expertise to create a bustling craft fair.

Stalls were packed to the rafters and the standard of work and craft on display was really impressive. It was great to receive such good feedback on the quality of craft from everyone at the event from people browsing, buying and the event organisers. The Folksy Folk made us proud!

With folk music filtering around the park, craft demonstrations and activities building interst the crowds buzzed around the cafe, stalls, playground and stage. The timely arrival of the Summer sun following weeks of grey skies gave everyone no reason other to enjoy to the relaxed, festival atmosphere.

We knew by collaborating with the Folk Festival we could offer the selected sellers a heavy footfall of festival goers and at the peak of the afternoon I watched clusters of people around each stall, talking to the sellers and admiring their displays and, importantly buying the work.

Aside from enjoying the sight of Folksy transformed to real life, being able to speak to our Folksy sellers, learn from their experiences selling online and at other craft fairs was invaluable. These conversations will help shape some of our future work back at Folksy HQ.

This was an experiment to see how Folksy could work offline. I’ve already made a list of improvements for any future event we may hold and these seem to match the feedback from the designers on the stalls.

So, thank you too all those sellers who took part and whose spirit, friendliness, experience and professionalism made the event such a great success.

Did you visit the Folksy Fair? Let us know what you thought and how we could build on this event.

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5 Comments

  • July 24, 2012

    Christine

    Looks great !
    At least the weather was on your side :-)

  • July 24, 2012

    Nana of Nanfan Jewellery

    I went and it was great fun to see Folksy people out in force and all the lovely wares!

    One thing I think would be great to have as part of the show, and forgive me if it already was and I missed it, would be an area for demonstrating your craft.
    I could see how people really picked up interest when there was work going on at a tent (woodworking) and I naturally gravitated towards it myself.
    I can imagine name stamping, both on cards and metal, signed prints or even lino printing in action for the kids.

    Another thing is that the tents often give the appearance of closing people and their goods in, and you have to kind of stick you head in to see what’s on sale, which can put people off. If Folksy had some larger tents or just a sheet roof so that crafters and visitors are in the same ‘space’, I think it would generate more talk and interaction.

    Just my two pennies

    :o)
    Nana

  • July 26, 2012

    heather aka NiftyKnits

    Much too far for me (south coast!) but it does look great. I agree it was a good idea to “borrow” the folk festival punters. I also agree with Nana, above. When I’m browsing I run like a rabbit from enclosed spaces, I want to browse and not feel pressured. Open space encourages browsing I think.

  • July 28, 2012

    Magpie Mimi

    Only problem with the open spaces that have been suggested above is that if the weather isn’t great, which lets face it has been the norm this year, it’s better to have cover so that stock doesn’t get damaged or lost. I know I’ve had it happen to me where the even hasn’t provided sufficient structures and I lost stock to a nearby river. Not a happy bunny.

    I’d be really interested in a Folksy Fair, but can you have them at different locations in Britain as Sheffield was just too far far away for me unfortunately?

  • August 3, 2012

    Julie

    Looks fab! Are there any more photos? I’d love to see all the exhibitors involved.