The Folksy Charts 2013

Last year lots of thing happened on Folksy. Among all those many things, and because of all those many things, 92,250 items were sold across the site. In a difficult economic year, that shows craft is doing well. This is how it was done.

revenue
Folksy stats for the year (compared to 2012):
Total sales revenue = up 5%
Number of items sold = up 2.57%
Number of transactions = up 1.37%
Average order value = £17.74 (up 3.58%)

 

shops1
Best-selling shops of 2013 (by revenue):
1. Claire Gent Design
2. Barry D Bulsara
3. Celtic Shore
4. Wishes on the Wind
5. By Lisabellah
6. CoverUp Surf
7. James Green Printworks
8. Little Black Heart
9. My Paper Cut Heart
10. Bookity

 

shops2
Best-selling shops of 2013 (by number of items sold):
1. Very Berry Fabrics
2. Make And Do
3. By Lisabellah
4. Glamglass Supplies
5. Little Black Heart 
6. Framedup
7. Dottery Pottery
8. My Paper Cut Heart 
9. Paper Moon Crafts
10. Claire Gent Design

 

items
Best sellers (by revenue):

1. Articulating Seal by Jeff Soan
2. Three Peas in a Pod Pendant by Lisabellah
3. Shaker-Style Coat Rack by The Pine Studio
4. Build A Mini Bundle of Liberty Lawns by Very Berry Fabrics
5. Weasley’s Wheezes screen print by Barry D Bulsara

 

google
Top Google search referrals (excluding variations of ‘Folksy’):
1. Felt Christmas decorations
2. Handmade Christmas decorations
3. Handmade Christmas cards
4. Decoupage
5. Remembrance poppy
6. Alice in Wonderland quotes
7. Christmas bunting
8. Felt gingerbread man
9. Handmade birthday cards
10. Handmade jewellery

 

folksysearch
Most searched for in Folksy:
1. Crochet
2. Bunting
3. Christmas
4. Cushion
5. Felt
6. Owl
7. Fox
8. Fabric
9. Buttons
10. Bags

 

facebook1
Most popular posts on Folksy’s Facebook page:
1. Fox Duffle Coat by Me and My Dress (1,040 likes / 237 shares)
2. Crochet Hedgehog Mittens Kit by Slugs on the Refrigerator (662 likes / 291 shares)
3. Tinned Mouse by Flossie Limejuice (492 likes / 185 shares)
4. Don’t Judge A Book By Its Movie Bookmark by Mauve Magpie (649 likes / 120 shares)
5. You’re So Hard To Buy For Birthday Card by The Doll House (551 likes / 108 shares)

 

pinned
Most repinned from Folksy’s Pinterest boards:
1. Ha Bum Hug Christmas Card by Bread & Jam
2. We’re Like A Digestive and A Cup of Tea print by I Am Kathryn Edwards
3. British Biscuits Watercolour Print by Sarah Frances Art
4. Mouse Party Tea Cup and Saucer by Yvonne Ellen
5. Crochet Hedgehog Mittens Kit by Slugs on the Refrigerator

 

social1
Referrals to Folksy from social channels:

Facebook = 55%
Pinterest = 35%
Twitter = 10%

 

device
Device used to view Folksy.com:
Desktop = 68%
Tablet = 16%
Mobile = 16%

 

date1
Busiest day of the year on Folksy for sales:
Sunday 8th December

 

date2
Most visits to Folksy in one day:
Monday 2nd December

 

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14 Comments

  • January 6, 2014

    becky pearce

    OOooh I do love some good stats! Thanks for the info.

  • January 7, 2014

    Heather and Gary

    Good to know…and gives us something to aim for!

  • January 7, 2014

    Heidi

    Very interesting stats for sellers. Good to see high ticket items are included although I accept the norm is a much lower transaction value (although higher than I expected).

    Now, the usual response to getting good stats is of course to generate a shopping list of other stats (!!!).

    So not wishing to disappoint, here’s mine!!:

    Do your stats for traffic exclude Folksy shop keepers? Would such a thing be possible to measure? I hear that many sales are generated between shops but it would be valuable to see what percentage of searches and purchases are by shop keepers versus ‘new’ customers.

    Also, would it ever be possible to let us know busiest days of the week for search enquiries and also busiest times?

    Plus whether most successful purchases originate from Google, Folksy in-house search or any other customer journey.

    As well as the stats you’ve already provided, the above could inform where I could target my promotions, ensuring the most traffic is driven at the best time. It would also be interesting for me to compare my personal google stats with the ‘site wide’ stats too.

    Thanks again for this, it was very interesting and I am sure will be useful in times ahead.

    • January 8, 2014

      Camilla

      All good questions, Heidi. We’ll see if we can get all those stats together for you in a follow-up blog post.

  • January 7, 2014

    Christine Harvey

    This reminds me I need to restock my Folksy site! Well done Folksy on a great year with some quality items

  • January 7, 2014

    Colin Wylie

    Last year I was top 250 seller… Now made the top 10… Hoping for another good year with Framedup!

  • January 7, 2014

    Sinead - Crafty Fox Market

    How interesting! It’s great to see that Folksy is continuing to flourish

  • January 7, 2014

    Amanda Davies

    I love a good set of stats :-)

  • January 8, 2014

    Rachel (Glamglass)

    It’s good to see Stats! I am surprised that I am number 4 on the quantity list. Hoping for another good year with Folksy :-)

  • January 8, 2014

    Lisa - By Lisabellah

    Thank You, I love knowing all the statistics (I agree stats from busiest days, times, etc would be wonderful) and am also very happy and extremely excited to be included :o) I am a huge Folksy fan and can’t believe a hobby has turned into my full-time bonifidy occupation in which I support my 2 girls :o) Thank You Folksy and looking forward to whats to come in 2014 xxx

  • January 8, 2014

    Shelagh - Flossie Limejuice

    Whey hey ! and some useful and interesting stats.

  • I got an email from Folksy this week, telling me to check out the Folksy Blog…

  • January 16, 2014

    Tanya Heasley - Momatuvi

    This was very interesting and helpful. A mid year stats. would be good too.

  • […] * Click here to see the full Folksy Charts for 2013 […]