Weeknote #278

Hello!

It’s my turn to write the weeknotes, which feels a bit odd because I’ve been in bed all week with bronchitis (is that too much sharing?). It started off so well, as we gathered round the board to talk big plans for 2014, using this book for inspiration. We’ve been looking at what we want Folksy to do and be, drawing up wishlists of pie-in-the-sky size proportions and breaking those down into actual real achievable things. We’ve booked in Folksy’s very own fairy godmother and longterm crush James 2 (recently promoted from James 3) to start making our dreams come true.

crochetSian made me this. She first picked up a crochet hook in December, and in the space of five weeks has evolved into a master-crocheter

A big part of my job is searching Folksy for beautiful things to feature, which ties in with one of our top priorities this year: improving how search works. (I’m secretly hoping that once we have an all-singing, all dancing search engine, it will leave me with oodles of spare time to take crochet lessons from Sian.) Today there were 169,414 items available to buy on Folksy (I counted them all myself*), so it would be a very marvellous thing if we could develop a sparklingly efficient and clever search that guided buyers through all those hundreds of thousands of wonders and straight to the thing they were looking for.

My search wishlist includes: the ability to sort results and refine searches, search favourite shops, search a shop’s listings, and get recommendations based on favourite items and previous purchases. I’m not sure how many of these will be possible, but if you have any other ideas I’ll add them to my list. (Doug will be pleased.)

hare
Prancing Hare by Louise Jenkins, a favourite find this week and a bit of a star on Facebook

Also on our Board of Big Thoughts are finding new ways of showing and sharing on Folksy. We started working on this at the end of last year by introducing My Folksy, a gift guide carousel, an extra Pinterest board on the homepage, and Favourite Finds. These seem to be working really well. Having the Gift Guides as a carousel on the homepage has made them much more effective, and in the past few weeks the gift guides have generated 17% of the total revenue. Favourite Finds is also massively popular with buyers – its conversation rate is around five times higher than we normally see (which means that if someone clicks on something in Favourite Finds they are five times more likely to buy it than if they click on it elsewhere across the site).

We’d like to add even more new and brilliant ways of discovering and sharing on Folksy, so every shop gets seen. Just in the last 17 days, 276 new shops opened on Folksy (see some of them here), which, when you add those to the bazillion shops already on Folksy, means one bazillion and 276 people are part of the good ship Folksy. That’s one big shop ship that needs keeping ship shape.

images.folksyRed Fish Topper by Manthy Proctor – one of the 276 new shops opened in the last 17 days

While I’m talking about stats, Heidi asked me if I could share some more. I love a good stat as much as the next girl, so here we go Heidi, these are especially for you:

Top 3 search terms on Folksy currently:
1. Sale
2. Jewellery
3. Valentine

Most popular Gift Guides currently:
1. Sale
2. Winter Home
3. Gifts for Crafters
4. Adorn
5. Valentine Gifts for Him

Busiest time of the day on Folksy (by visits):
From 5pm, peaking at 9pm, then dropping off.

New visitors vs returning visitors (so far this year):
New visitors = 56%
Returning visitors = 44%

Revenue from new visitors vs returning visitors (so far this year):
New visitors = 37%
Returning visitors = 63%
(I think Folksy sellers who buy on Folksy account for something like 7% of all revenue, but I need to double-check.)

That doesn’t cover everything, but if I hold some back it gives me an excuse to do another pure stats blog another day…

See you then x

 *not really. There’s a button for that.

 

 

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12 Comments

  • January 18, 2014

    Heather and Gary

    Great to hear the search engine is getting bished into shape!
    Have to say the Favourite Finds is much appreciated as a new front page feature, certainly ups the views and sales when you are fortunate enough to be one of the picks.
    Sympathies for the sickness, think you must have coughed this way…we both have it here.
    And tell Sian she has 11 months and counting to full kit out her new Christmas bauble shop!

    • January 23, 2014

      Camilla

      Hi Heather and Gary. I’m really glad you like the Favourite Finds. Also, your sympathies are much appreciated, and I’ve passed on your bauble countdown to Sian. Crochburys here we come.

      • January 24, 2014

        Sian

        If I haven’t got bored of crochetttting by December, it will be a miracle. I am thinking about registering crochburys.net just in case though.

  • January 19, 2014

    rose

    Some interesting stats Camilla, thank you, especially for those of us not on Pinterest. I’m really looking forward to that “sparklingly efficient and clever search”, so get that magic wand at the ready please fairy godmother!

    • January 23, 2014

      Camilla

      Me too, Rose! I’ve already put James 2’s magic wand on order.

  • January 19, 2014

    Hazel

    Sounds like the new year is going at a good rate for folksy with do many new shops opening already :)

    Hope you are feeling better Camilla

    Hazel
    Art In Wax

    • January 23, 2014

      Camilla

      Thanks for your concern, Hazel. I am indeed feeling much better now. And even up to eating chocolate again. It was a dark few days.

  • January 19, 2014

    Samantha Procter

    Thank you, thank you for featuring my “Red Fish Topper” ! I was thrilled and very encouraged as I am venturing out with them for the first time. ….more to come
    Appreciatively yours,
    Sam Procter,

    • January 23, 2014

      Camilla

      Hi Sam. It’s beautiful! So you’re very, very welcome. I hope your new shop gets lots of views and orders. Give us a shout if you need any help or advice. Camilla

  • January 22, 2014

    Kate Rattray

    I read on one of the folksy blogs that we have to tell you if we want our products to be listed in a gift guide, I have been trying to use the contact us link on the folksy support page but it doesn’t work, and there is no email address at all on the website. You are all a bit difficult to contact! Also the folksy support page ideas search (when you type something in) doesn’t work. Anyway sorry about the moan, just wanted to ask if you can add my sale pieces to the January sale gift guide?

    • January 23, 2014

      Camilla

      Hi Kate. Sorry you’ve had trouble getting in touch with us. If you’re on Twitter, you can always suggest products for us to feature in gift guides by tweeting us @Folksy and adding a link. Also, the contact link should be working on the support page, but we’ll get it checked to make sure. And I’ve added your doves to the sale gift guide – beautiful work! Camilla