We’ve been busy working on two related streams of work that came out of our 2014 roadmap. I want to introduce the work and say a bit about it.
Search has been frustrating people for a while. So we have taken the current model, which shows more items the more search terms you use (with the most relevant at the top), and changed it so that the more terms you enter into search, the fewer results it will return. This should mean you will get more relevant results when using search.
We have also introduced a more rounded algorithm that weights category as well as title (and the number of words in the title), description and facets. As buyers, you should find this returns better / more relevant results for most search terms (for example “red handbag” shows handbags that are red, whereas previously you got lots of prints of handbags too). For sellers, this means you should use better descriptions in your titles, rather than single-word descriptions as many sellers have started to do (and which worked with the previous search model).
This is only the start of improving search and we’ll be releasing improvements as we go and testing them to see how they perform.
Favouriting and “social ecommerce”
The second, related, strand of work is favouriting. People have been able to favourite items and favourite shops for a while now. We experimented with showing favourite shops and their new work using My Folksy. We learned a lot from this, namely that calling something “My Folksy” didn’t make what it was very obvious, and that the method for favouriting items (and finding them once you have) needed to be better. So we have made favouriting items easier: you can now do this directly on the item image on the index pages, the Folksy homepage, category pages and in search results using a heart icon.
Navigating to your favourites is also easier: it’s a persistent link in the top nav that takes you to your favourite items (items you have hearted), your favourite shops and newly listed items from your favourite shops.
It is, again, the start of a greater focus on showing “popularity” on Folksy. Once we have more data, we intend to showcase popular items, driven initially from favouriting activity.
That’s it for now. Have a play and let us know what you think.