Selling Craft Online: How to take better photographs

love spoons made in uk

At the end of this post we give you links to our huge archive of advice on how to take great photographs of your crafts.  We have a plethora of extremely useful and practical advice to help you with your product photography. (These beautiful spoons are from  LogLike )

Why are your handmade products being ignored on the internet?

Have you had great success at a craft fair, where people pick up, feel and touch your crafts, but online you just don’t sell?

FACT: Great Photographs Sell Craft on the Internet

The best sellers here on Folksy all take great photographs.  No matter how amazing you are, how talented (you are extremely talented!), how unique, how much attention to the last teeny, tiny detail, if you don’t have great photos how will anybody know?  Great product shots not only grab people’s attention, they give a buyer confidence in you and your product.  Your pics can make the difference between a sale and a scroll.

camera print scarfDuck and Duffel Camera Print Scarf

A rubbish photo of your handmade product will have your potential customer scrolling past without even a second glance.  Learn how to take a picture that will stop them scrolling!

Or maybe they found your product in a Google search and they click the link only to click away immediately when they see the picture of the product.Your handmade product may have been exactly what they wanted but you just didn’t have good enough pictures to show it off.

crochet camera buddyMouse Camera Buddy from Looking Glass Designs

How to Improve Your Product Photography

You really don’t need a huge SLR Camera – most smart phones are perfectly adequate for taking good photographs of your work.

Take a good look at your images, do they look professional? Compare them with similar items available.  If you’re not sure then ask friends.  Or if you sell here on Folksy, ask other sellers in our helpful forums.  The forum is a free and friendly resource for all of our sellers to get helpful feedback on all aspects of their shop.  Come and say hello and let us help you with taking better photographs of your crafts.

product photography critique

 In this Folksy forum thread you can submit your photos and our community will offer their honest feedback and advice!

You can make the most wonderful handmade product or list the most useful craft supplies but if your photos are dull, out of of focus or just a little bit boring, then your customer may decide to buy from someone else.

We want to help you learn how to take better photographs of your crafts.  It’s not just about the technical details of lighting and focus but also creating a brand identity for your online craft shop through your images.  It takes time and effort but once you work out the formula for successfully photographing your own crafts, it will not take you as long and you will sell more!

The Folksy Archive of Craft Photography Tips

How to achieve perfect white backgrounds in product photography

How to take photographs of your crafts which can be used by magazines

How to get your crafts featured 

How to photograph cards and notebooks

How to photograph cushions

How to photograph a purse

How to photograph Jewellery

Taking Close Up Pictures

#Folksyhour Product Photography Tips

How to take photos that buyer will love

Photgraphing Small Items and Jewellery

Photographing Handmade Clothing and Shoes

Improving lighting – tripods, diffusers and reflectors

Tips on composition

Depth of field, using aperture and shutter speed settings

Camera features and settings

how to take better photographs of craft - love spoons

Do you have any tips for people taking photographs of their crafts?  Leave us a comment or join the conversation over on the Folksy Forums.  Please share or bookmark this post if you have found it useful!