Do you want more people to find your handmade work online? YES – of course you do! In this post we want to highlight an important issue that may be making your product listings INVISIBLE to search engines like Google.
Is it ok to copy and paste product listings across different handmade marketplaces?
NO! Please do not copy and paste listings or bio pages into your shops as it will mean that your listing may not be shown when people are searching.
At Folksy.com, we are always looking at ways to bring more customers to all the lovely products our sellers have made and listed. We want to maximise organic search traffic to your product listings. SEO (search engine optimisation) is vital to ensure your products appear high in search engine results. Please read on to find out why we recommend you never use duplicate content in your product listings and ‘Meet the Maker’ profiles.
Duplicate Content – Copy and Pasting Chunks of Text
As a market place we are unable to control how our sellers choose to present and describe their items. We do offer the best advice we can on getting your handmade products discovered such as writing good descriptive text using keywords. However, we want to make it very clear that if you copy and paste listings it will negatively impact how many of your products will get noticed by search engines like Google.
When a search engine finds duplicate content in your product listings (ie exactly the same text that has been copy and pasted) it finds it hard to decide which is the most relevant to display for a search query. Search engines like Google want to give their customers (the people searching) the best results, so Google will not show lots of pages that have the same content. This means if you have any listings with chunks of copy-and-pasted text in them, it will choose to show only one.
The search engine is forced to choose which is the original or which is the best.
How does Google choose which version is the best?
The search engine will make a decision on which product page is best by how relevant the page is. Page relevancy is decided not only by the text and keywords, but by the quality of links that point to that page.
Links to your page include:
- links coming from your blog or other people’s blogs to your Folksy shop listing (not just one link to your shop home page in the sidebar of your own blog)
- Gift guide features or being featured in a Folksy Friday post
- Social media links (from Twitter/Facebook/Pinterest)
What if my products are really similar to each other?
If you sell an item with multiple versions (say a polka dot girls PE Bag and a polka dot Boys PE Bag) and list these separately you need to look at ways in which you can describe them as individual pieces, rather than simply changing the single words ‘girl’ or ‘boy’ or the colour of the fabric, red or blue. Combining the listings and creating one listing with options for your customer would be a good solution if you find it difficult to create unique descriptions.
What if I sell on other handmade market places or via my own website?
If you copy and paste your listings across multiple websites and market places online then you are confusing the search engines and forcing them to decide which listing to show. Here is an example of how to list the same product on two different marketplaces:
|Marketplace 1||Marketplace 2|
|Product Title||Large Hooped Silver Earrings||Sterling Silver Hoop Earrings
|Product Description||These 3 inch, elegant, sterling silver hooped earrings have been handmade in my workshop in Cornwall using traditional silversmithing tools and techniques.|
I have lightly hammered the earrings and they sparkle beautifully as you can see if you scroll through the images above.
These earrings are made to order (as with all of my jewellery) so please allow 5 working days from your order for delivery.
Your new silver hooped earrings will come in a pretty display box as pictured, perfect for gift giving.
|A pair of stunning 3 inch hooped earrings, which are perfect as a treat for you or a gift.
The sterling silver earrings are handmade and come beautifully presented in a pretty gift box.
I am a fully trained silversmith and use traditional techniques and tools to create my jewellery range. Take a look through the images above to see how the lightly hammered surface catches the light and sparkles.
Please allow 5 working days for delivery as I make the earring to order in my studio in Cornwall.
Product details - 3 inch diameter, Sterling Silver Hoops.
If you write unique descriptions (ie do not copy and paste) for each product listing, you will double the chances of your products being found.
Please add a comment below if you have any questions.
(Illustration in the background of the main image by the wonderful Studio Legohead)
Find more advice on how to list your handmade products: