Get Your Online Shop Ready for the Christmas Rush!

selling craft online at christmas

Selling Craft Online this Christmas – make it your best year yet!

We have a brand new series starting next week which will be packed full of tips for getting your online shop ready for Christmas.  Helpful advice and checklists for craft sellers to follow throughout September looking at all the tasks and plans you need to work on so that you are 100% ready for the festive selling season this year.

Do you have a question about optimising your shop and marketing for the Christmas period? Perhaps you have positive or negative experiences you’d like to share.

Did you have sell out ranges or were you left with a spare room full of unsold stock and supplies!   What lessons did you learn from last year’s busy festive period, perhaps it wasn’t very busy for you?

Please leave a comment at the end of the post, we’d love to use your feedback, your advice and your questions to help make this series a must read for anyone selling craft online this Christmas.

song of the seamRetro Scandinavian Cinnamon Trees by Song of the Seam on


Optimising your online shop and marketing for the Christmas period


Be 100% ready for when people start hunting for Christmas gifts and stocking fillers.

Your Product Range – if you don’t have much time for making, what should you focus on?
Shop Layout – creating product groups and featuring best sellers
SEO tips – Have you read all our advice on making sure your shop is being regularly indexed by Google and will come up in relevant search queries?
Photography for seasonal items – should you change your style or rephotograph products to make them look more festive?
Packaging Ideas – how can you streamline your packaging yet still wow your customers?
Postage – Is FREE delivery the best way to compete?
Delivery and lead times – at busy times of year you need to be realistic about lead times for any custom orders and also ensure that the item arrives on time!
Planning your marketing – Blogging, Tweeting, Facebook, Instagram, plan ahead to save you time
Networking – Finding influencers to help get your products noticed and added to gift guides
Time management – working out what can wait till January and what needs to be done before November!
Tips for creating Christmas newsletters – how to get your emails noticed and build up subscribers
Promotions and sales – will you be joining in with Black Friday & Cyber Monday – will you drop prices as you get nearer to Christmas, having a plan will help.
Customer Service – could you make it a better or more memorable experience for your buyers?

Have we missed off anything you would like us to cover?  Leave a comment below with any questions you would like our team to answer.

Get in Touch!

We’d also like to hear about your experiences selling during the run up to Christmas – positive and negative, did you learn from any mistakes?  Did you make too much and have masses of left over stock or did you sell out weeks before the last posting date?

email or leave a comment below with your experiences and questions.


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