10 super useful twitter tips

10 Super Useful Twitter Tips, twitter tips, craft seller tips

10 Super Useful Twitter tips

… to bring traffic to your shop

We’ve compiled our top 10 Twitter tips for you. If you follow these tips, then not only will your online network grow but more importantly so will quality traffic to your shop. Please add a comment with your own tactics for succeeding on Twitter and don’t forget to leave your Twitter link.

I don’t know how to use Twitter and why would I want to? It’s full of celebrities sharing pointless updates about their lives in 144 characters or less.  

This is often what people who haven’t tried Twitter say. But if you take a little time to get used to it, then you’ll find that Twitter is not only a great marketing tool that can increase traffic to your shop, but it’s also a place to find out the latest tips, news and make some good online friends. Your timeline will only contain the tweets from people you have chosen to follow, so you don’t have to get those celebrity updates (unless you want to!)

(Wooden Love Bird Earrings by Ivy Lace London)

How do I make twitter work for me?

 

1. Follow Folksy!

We tweet links to seller tips on a regular basis, so you’ll never miss out. Did you see what we just did there? It sounds obvious but remember let people know you have a Twitter account. Tell them what you tweet about and why you think they’ll find it useful/interesting/funny and use it as a sign-off in emails or on forum threads.

 

2. Learn the basics

Twitter can be daunting and confusing when you’re new to it, so if you feel like Sianuska, take a look at the wealth of information that Twitter offers in their help section – it’s free!

Understanding how to tweet and the layout and customisation of the Twitter page will help you feel at home and let you get on with actually tweeting, networking and promoting. Practise adding links, @ replying to tweets, retweeting and sending direct messages – just type in @folksy I’m new to twitter into the empty tweet box after you open your account and we’ll be your first follower! 

 

3. Find some familiar faces

Tell your existing networks about your Twitter account, especially if it’s brand new. Occasionally reminding friends from Facebook, forums and social networking sites that you have a Twitter account is a great way to build on existing relationships. Being able to chat with a few familiar names (if not faces!) will also help you to settle in on Twitter and enjoy the experience rather than finding it to be yet another marketing chore.

You can also connect your social media networks so they automatically tweet your posts. For example, if you tweet out your posts from Instagram, your Twitter followers will see you also have an Instagram account and then they can follow you on there. You can also press the ‘tweet’ button when you list a new product in your shop and that will automatically share it on Twitter using the #newonfolksy hashtag.

Join in with Twitter chats where you can talk to other like-minded souls. We run #folksyhour every Tuesday night between 8-9pm, where we set a topic, ask questions and share tips. It’s a brilliant way to meet other makers (and us!) and is lovely friendly space. It has even been said by some that it’s their favourite thing about Twitter – which makes us extraordinarily happy :) You can find out how to join in and see the list of future #folksyhour topics here.

There are other Twitter chats that are great for makers too. Two of our favourites are #blogtacular which takes place every Wednesday night at 9pm and focuses on blogging, social media and online life, and #handmadehour which happens on Wednesdays at 7.30pm & Sundays at 8pm and is a chance to share your latest listings.

 

4. Add your twitter link to your shop profile

It’s the speed of interaction and informality of Twitter that makes it such an appealing form of contact. It’s a little like when you text someone instead of picking up the phone. Many companies use Twitter accounts as a kind of quickie customer support area and you can do that too. Remember to check your @ replies and your direct messages!

If you add your Twitter account to your Folksy shop (you can do this in the shop dashboard), then your customers will know where to find you. Remember to also add your Folksy shop URL to your Twitter profile too, so your followers can get to your shop in one click.

 

5. Become a regular

Try to log in to Twitter every day, or as often as you can, see who’s online, share your news, join in with a few conversations or ask some questions. Building a rapport and live chatting to other Twitter users who are online at the same time as you is a good way of building your network. It also increases the likelihood of people retweeting your tweets and links, so all of their followers see your links too. If it’s a particularly interesting tweet it may even go viral and reach hundreds or thousands of people, but you have to start with your own followers first!

 

6. Tweet and retweet 

The best way to grow your network and build a fanbase on Twitter and and is to tweet interesting content you find or have created, and retweet other people’s tweets that you genuinely want to share. These could be useful tweets with seller tips, inspirational quotes from other makers about craft, funny tweets, gifs, news tweets, competitions, Pinterest boards you’ve created, Folksy gift guides you’re featured in, or other products you’ve found on Folksy and love. Be interesting and be yourself – don’t just tweet links to your own products or shop because this feel spammy and people will soon unfollow you.

People will thank you for retweeting their links and your followers may even retweet your links to return the favour (although you can’t expect this). Having your tweets retweeted will help to build your network of followers and bring new traffic to your own shop. Be aware, though, that while retweeting helps to add interest to your stream of tweets and can encourage reciprocal retweets, you need to be a bit selective about how many things you retweet, so don’t retweet loads in quick succession as it will become tiresome for followers, it dilutes their value and you could even be marked by Twitter as a spam account and blocked. Instead, mix up your retweets with your own 144-character observations and finds.

 

7. Schedule your posts

You can use social scheduling tools like Tweetdeck or Hootsuite or Buffer to write your tweets in advance, for when you are away from your computer or don’t have the time. This can save time and help to spread your tweets throughout the day and night (think of timezones).

Use your shop analytics to discover when tweets with links to your shop or products are successful for you. Try to vary the content because otherwise your timeline will look like a great long list of promotional tweets and may put off potential followers.

See which type of tweets work best for you too. Is it your off-the-cuff comments on life, work-in-progress pictures without any links, links to new products without a picture, tweets with more than one picture embedded (you can now embed up to four pictures in one tweet), gifs, videos? You can see all of this information at a glance on Twitter Analytics https://analytics.twitter.com/. You can use these stats to work out what kind of tweets you should be posting more of.

 

8. Create and follow lists

Lists are really useful for finding niche groups. A Twitter list is a way of organising Twitter users into different groups. For example, if you make children’s clothes you might want to connect with parenting bloggers (we have a great list of UK parenting bloggers you should follow here), if you make wedding stationery you might want to connect with wedding bloggers (here’s our list of top UK wedding bloggers), or if you want to get your work out there you might want to connect with journalists who work for lifestyle magazines (here’s our list of must-read lifestyle magazines).

Once you have created a list, you can click on that list and then you will only see tweets by people on that list. You can see all our Twitter lists, including #folksyhour regulars and top interior designer bloggers here.

This useful page on Twitter tells you more about lists and how to create them.

 

9. Use the Twitter search

You can search Twitter for keywords (tips on searching Twitter here) to find people who might like your products.

Be friendly but don’t be a spammer. People happily hold conversations with complete strangers via Twitter, but ask yourself ‘Am I a spammer’ before you paste a link directly aimed at them. If someone outside of your list of followers tweets the word “grandaughter” and you immediately send them a link to your cute gifts for girls, they may be feel uncomfortable and spammed. Interact with people and hold a conversation. Just because they follow you back that does not make them customers who have walked into your shop, they are just looking through the window!

 

10. Complete your profile

Get people into your shop! Many people will not follow someone without a profile. So write a bit about yourself and include a link to your shop or blog. This way when you follow someone they can choose to take a look at who you are and what you make based on more than just 140 words.

Blogs are a good way of letting people find out more about you and what you make, so rather than linking directly to your shop you could try linking your Twitter page to your blog. Then, if they have look at your recent blog post and think it’s interesting, they might be more inclined to follow you than if they think you’re just trying to sell them something. Once they’ve followed you, any tweets you send out about your new products or work in progress etc will appear in their timeline, and you now have a quality follower that has a genuine interest in your handmade products and has a really easy way to contact you if they want to ask a quick question.

 

And one for good luck!

We’ve said this before, but we’ll say it again. BE INTERESTING. Vary your tweets – don’t just link to your shop or blog. This is not just to get retweets and to ensure new followers, but to keep your existing followers. Remember there is a link under every one of your tweets that says ‘unfollow’ :(

Baffling, time consuming or the best marketing tool you’ve ever tried?  We’d love to hear your tips or queries about using twitter to promote your shop.

 

This post was first published in 2010 but has been updated to included the latest relevant information. 

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40 Comments

  • November 29, 2010

    Anthea

    I Love Twitter :) It enables me to keep an eye on what all my fellow Folksters are doing and keep up to date with Folksy blog post etc. Don’t forget you can also ‘favourite’ a tweet to make it esy to find again later – particularly useful if it’s a link to a page/shop/blog/competition you haven’t got time to go into properly there and then. Using # tags are also helpful in getting your tweets seen by the right people – #handmadechristmas has worked very well and the Folksy listing clubs also use them.

    You can follow me on http://www.twitter.com/Anthea23

    Anthea x Forest Flower

  • November 29, 2010

    Loops

    Thanks for that article, very useful. I started on Twitter about a month ago (having been Facebook only prior) but been having trouble understanding what the point of the blasted thing was or how to go about getting any followers (since none of my friends use it)!

    Loops
    http://twitter.com/loop_da_loop

  • November 29, 2010

    Rachel

    I love twitter too but it takes a while to build up followers. Listorious & wefollow have been invaluable for me, I use them to find cats to follow! I do find it hard to promote myself though, I hardly do anything at all – there must be a happy medium between that and spamming everyone to death with links!

    Another tip might be to think about separating business and personal tweets – in real life I have quite a warped sense of humour, but I do try not to let that come into my tweets, it’s not the kind of thing I want to present to new customers!!

    Oh and do follow me at twitter.com/MogsTogs if you wish!

  • November 29, 2010

    Hilary

    Great tips, thank you :)

  • November 29, 2010

    Dawn of 'Audrey's Cat'

    I have become a twitter addict I am afraid ! I do maybe 15 promo tweets a day but maybe twice that many chat. I have found buyers via Twitter and have just sent a surprise thankyou gift to one who has bought twice from me. She also went on twitter to say thanks as I had ‘introduced’ her to Folksy and she had then done most of her Xmas shopping on here! It does work and it is great fun too…

  • November 29, 2010

    Lynsey aka Swirlyarts

    I LOVE Twitter! In fact I tweeted about a new item I had listed on Folksy this morning, went out and when I came back it had sold to someone who follows me on Twitter :) I don’t just use it to link to my shops – I mix up business and personal tweets and I like to follow people who do the same. I think interacting with people is the way to go too – don’t just make it all about me, me, me!

  • November 29, 2010

    Lynsey aka Swirlyarts

    Oh and I’m Swirlyarts on twitter too if you would like to follow me :)

  • November 29, 2010

    Suzanne Allison

    Thanks for this blog Folksy! I’m still learning with Twitter so can’t offer advise at the moment.

    I’m at http://www.twitter.com/ChasingBeadsUK – please come follow :)

  • November 29, 2010

    Tracy aka Ruby Spirit Designs

    Ask questions! If you need any help with anything ever, tweet your query and you’ll find out what you need to know! Especially useful if you’re visiting somewhere new and want to know where the best bead shop / veggie cafe / place to park is!

    http://twitter.com/rubyspiritdesigns
    http://twitter.com/rubyanddig

  • November 29, 2010

    Tracy aka Ruby Spirit Designs

    me again! not a good start…
    That should have been

    http://twitter.com/rubyspirit
    http://twitter.com/rubyanddig

    oops!

  • November 29, 2010

    heather aka NiftyKnits

    This is all excellent advice Hilary. I especially agree with the “be interesting” advice! I unfollow many sellers who do nothing but throw adverts out, I find it difficult to believe that ever works ;-)
    Regarding twibes – look for a local one. I’ve attended quite a few “real life” twitter lunches and meetings, where we talk and swap business cards…and sell!
    I have often searched for interest groups and followed them – for instance “star trek” or “meerkat” and the people I follow often follow back and are very excited to discover (NOT “are told”) what I make…

    http://twitter.com/NiftyKnits

  • November 29, 2010

    heather aka NiftyKnits

    One more thing – don’t think you have to “keep track” of everyone you follow. I’m on around 5000. I probably only ever talk to a handful of those – but I’ve had quite a few sales from twitter nonetheless.

  • November 29, 2010

    Glassprimitif

    Here’s a bit more on How to make Twitter work for you
    http://artistsinbusiness.blogspot.com/2009/11/making-twitter-work-for-you.html

  • November 29, 2010

    SparrowPrimitives

    Really useful advice. Thank you.
    http://twitter.com/sparrowprimitiv

  • November 29, 2010

    Becky / Redbirdjewellery

    great tips – thank you! I’m @redbirdjewels by the way!

  • November 29, 2010

    Elaine (Ellie's Treasures)

    Very helpful, and brilliant extra tips from all the comments too. I found Twitter very difficult to understand start with, but, after a few months I now find it fabulous and really miss tweeting on my Twitter free days.

    Elaine
    https://twitter.com/#!/elliestreasures

  • November 29, 2010

    ScottishPrincess

    I’m a Twitter newbie so still learning but willing to try.

  • November 29, 2010

    Edie Sloane

    Just starting out with it all – takes a while to get used to but great fun too.

  • November 29, 2010

    Elaine (Ellie's Treasures)

    Oops, I see that link didn’t work!

    http://twitter.com/elliestreasures

  • November 29, 2010

    ScottishPrincess

    Ok, you can see I’m learning. My last post didn’t quite work out. Sorry. This time maybe?
    Margaret

    http://twitter.com/ScottishPDesign

  • November 29, 2010

    ThingsByDaisy

    Thanks for the tips – so helpful! I’m off to make some Twitter lists!

    In the mean time – find me here
    http://www.twitter.com/ThingsByDaisy :D

  • November 29, 2010

    Helen

    Really good advice! Thank you :o)

    I use http://www.socialoomph.com/ to schedule my tweets, You can save drafts to use later, and it seems much quicker and easier than Tweetdeck.

    I’m here: http://twitter.com/dizzyizzyhndmde

  • November 30, 2010

    Bev

    Thanks for this, am slowly getting used to it! Was determined never to tweet but now find it fun :-)

    http://twitter.com/#!/bitandbobs

  • November 30, 2010

    Lisa

    Fab piece –

    Have had TWO sales this month after responding to a tweet – first was asking for handmade owls….another was from someone wanting nice online shops so sent a link to mine and sold a brooch within 10 minutes.

    EASY and have enjoyed ‘Who’s going to be at the Market this w’end’ and then meeting up at Events with fellow crafters (no weird stalker types yet – always tell my Mum where i’m going).

    ACTUALLY am quite addicted…

    @noodleBubble

  • November 30, 2010

    lisamarie - maytreelane

    i have used twitter for a few months and regularly chat with a handful of lovely likeminded crafters and folksy sellers.

    i haven’t made any sales yet through twitter but i have done lots of my christmas shopping from tweety friends on folksy so maybe other people would rather buy from someone they have chatted with too!

    i’m @maytreelane and i mostly waffle, rant a bit, share the funny bits of crafting with my “helpers” (4yo and 1yo), and occassionaly promote my folksy shop :)

  • December 1, 2010

    Dori

    This is great advice thank you. I clearly needed this.

  • December 2, 2010

    heather aka NiftyKnits

    thought you might like to hear about what’s happened…my 7of9 trekkie meerkat has had around 1500 views over the last couple of days – guess why? Check out Jeri Ryan’s twitter feed! http://twitter.com/JeriLRyan/statuses/9741846284599297

  • December 4, 2010

    Hilary

    That’s fantastic Heather! Just retweeted it via @folksy :)

  • […] to make sure that the time you are spending promoting online through social media (facebook, twitter etc) or blogging is having a positive effect and make some changes if it is not.  The most useful […]

  • December 31, 2010

    Lisa

    just discovered this blog – will be up all night reading now !!!!
    http://twitter.com/designsbyisis
    http://facebook.com/designsbyisis

  • February 9, 2011

    Paul Bailey

    Twitters great. end of.
    http://twitter.com/PaulBaileyArt

  • February 25, 2011

    Sherrie

    Some great tips here, i have been struggling to build up some followers for my new twitter account.

    http://www.twitter.com/LooneyLizard
    Looney Lizard Creations

  • February 26, 2011

    Pearletta Wilson

    This is a great post – just shared it on Twitter making sure to include the @folksy. One card maker I met just yesterday via my blog has already thanked me for sharing it. Twitter is a great place to connect with other creative people and share stuff you find interesting and so on. You often get great feedback on your own stuff and I actually made my first sale via a connection on Twitter.

    http://twitter.com/DivineChoice

  • March 5, 2011

    Emma Jones

    I set myself up on Twitter recently, and discovering this is invaluable as I was feeling a bit lost a sea!

    http://twitter.com/MrsJonesJewel

  • March 28, 2011

    Jayne

    Some great tips thanks- still not quite used to Twitter yet but have noticed how tweeting a new listing immediately adds to you Folksy or Etsy viewings. Have retweeted this guide x

  • April 4, 2011

    Jo

    Not started tweeting yet, scared to death, however will try over the holidays as I need to get some sales, it looks like this might help as well as being a good way of networking socially.

  • […] 10 super useful Twitter tips […]

  • May 29, 2011

    Jacqui

    Just getting into twitter, thanks for the great tips
    Here’s my twitter address: http://twitter.com/#!/Tipeetoes2010

  • January 19, 2016

    Kitty Clobber

    Great blog post thank you. Excited about putting it all into practice.

    http://twitter.com/kittyclobber

  • June 8, 2016

    Carolyn

    Great advice for anyone wanting to use social media.