We recently introduced a new feature on Folksy: clickable tags and tag pages. In this post we’re going to explain how they work, how they could help you and your products get seen, and suggest ways you can use them in your Folksy shop.
If you have any questions, please let us know by leaving a comment at the end of the post. You can also go to this forum post and see if your question has already been answered there.
What’s new with tags?
Tags are now clickable
If you go to any product page on Folksy and scroll down to tags, materials and colours, each of those tags is now clickable. Click on any tag and it will take you to a page where you can see all other items on Folksy tagged with the same word or words. Here are some examples:
- all items tagged ‘lampwork beads’ appear here folksy.com/tags/lampwork_beads
- this is the tag page for ‘ceramic mug’ folksy.com/tags/ceramic_mug
- this page shows all the items tagged ‘dolls house painting’ folksy.com/tags/dolls_house_painting
- and this is the page for the broader tag ‘gifts for mum’ folksy.com/tags/gifts_for_mum
Some tag pages will be filled with results, while some might only have a few – the number of items depends on how many people have used that exact tag on their products.
Tags on product pages are now clickable, as in this example of a Stag Card by Miss PaperCut Store. You can add tags for each product in the listing page on your dashboard
Clickable tags and tag results pages are good for Google
Every tag page is indexable by Google, so you will get more links into your page and shop. They also give Google (and other search engines) more ways into Folksy and so more ways to find things, which should benefit rankings on all search engines.
Making the tags clickable means there are more links in and out of every product page on Folksy, which again makes those pages more valuable to Google.
The idea is that this will improve traffic to the site as a whole and will enable people to browse through items and find similar things they will be interested in. We hope that this will boost views and sales for everybody.
The tag page for all items tagged with the term ‘ceramic mug’ – you can see the page here folksy.com/tags/ceramic_mug
There are also tag pages for multiple tags
As well as tag pages for individual tags, there are also tag pages for combinations of tags. For example, this is the tag page for all items tagged with both ‘autumn’ and ‘gloves’ – folksy.com/tags/autumn-gloves
We call this page a ‘multiple tag page’ because it includes results for multiple tags (see what we did?). As this page includes results for all items tagged with both ‘Autumn’ and ‘Gloves’, it shows lots more results than the single tag page folksy.com/tags/autumn_gloves, which only shows items tagged with the phrase ‘autumn gloves’ (the latter page has fewer results because fewer people have tagged their item with ‘autumn gloves’).
These ‘multiple word’ tag pages won’t necessarily be linked to anywhere on Folksy (some of them will be if we manually add them), but they offer us (and you) lots more options because we can create specific views and link to them on social media or in blog posts. For example, we might want to show people all geometric earrings – so this view folksy.com/tags/geometric-earrings shows us all items that are tagged with both ‘geometric’ and ‘earrings’.
A Multiple Tag Page for items tagged with both ‘Autumn’ and ‘Gloves’ – see it here folksy.com/tags/autumn-gloves
A note about Multiple Tag Pages
If a ‘Multiple Tag Page’ isn’t linked to anywhere (most won’t be, unless we, you or bloggers specifically link to them from elsewhere), it can’t be indexed by Google – unlike normal tag pages which are linked to from an item page. For example, if you make stained glass suncatchers and you tag your item with these individual tags: ‘stained’, ‘glass’ and ‘suncatcher’ rather than with the phrase ‘stained glass suncatcher’, your product won’t be shown on the tag page that Google can see. But each of those tags will still be used to generate results on internal searches within Folksy. So if a shopper types in ‘stained glass suncatcher’ on Folksy, your items will be shown in the result.
- This is the page Google can index and show as a result folksy.com/tags/stained_glass_suncatcher
- This is the ‘multiple tag page’ Google can’t see but which we (or you) could link to if we wanted to show all the stained glass suncatchers available on Folksy folksy.com/tags/stained-glass-suncatcher and which we can use to find items to share on our social media or in our newsletter etc
- And this is the page of results you get if you search for ‘stained glass suncatcher’ within Folksy – results for Stained Glass Suncatcher on Folksy. (The Search facility on Folksy takes into account tags, titles, description, category and sub-category.)
Tags drive the new ‘similar items’ view which suggest alternatives for sold-out items
Tags also drive the new Similar Items view
If a shopper lands on an item that is sold out or unavailable and that shop is out of stock (or has fewer than three items for sale), Folksy now shows them similar items that they might be interested in. We use the tags, colours, materials, and title to generate suggestions. So if you choose your tags wisely, it’s another way for your items to be seen as they could appear as suggestions in this box – if you haven’t tagged your item, you can’t appear in the similar items box.
The ‘similar items’ view is particularly useful for shoppers coming from Pinterest. As pins last a long time, Pinterest users often click on a pin that takes them to an item they can’t buy because it’s expired or sold out. That’s a frustrating user experience. Suggesting similar items will hopefully improve their experience on Folksy, lead them to find something else they like, and make them more likely to buy.
How you can make the most of tag pages
Research your tags
The new tag pages means it’s even more important to think carefully about your tags and which ones you use. Think about how people will find your work and what they would type into Google – what phrases would they use? Which tags would they click on within Folksy? Ask your friends what they would search for.
For example, if someone is looking for a particular Christmas card, they might search Google for ‘stag card’. We now have a view for that on Folksy, which is the tag page for all products tagged ‘stag card’ but your product won’t appear on this page unless you have tagged it ‘stag card’ – folksy.com/tags/stag_card
However, if you have tagged your product with ‘stag’ and ‘card’, it will show up on this ‘multiple tag page’ – folksy.com/tags/stag-card. But unless people are linking specifically to that page (on their blogs or social media) this page won’t have nearly as many Google ‘points’ as it has no links in, which means it’s unlikely to rank as highly.
Singular or Plural?
Plurals also make a difference too. So the tag page for ‘linoprint’ has loads of results (which means loads of the links in that Google likes) folksy.com/tags/linoprint – whereas at the time of writing ‘linoprints’ only has one result folksy.com/tags/linoprints so not nearly as many links in, but you could use that as an opportunity to fill the page with lots of your products – as long as they are relevant!
When considering whether to use a singular or plural tag, you could use a tool like kwfinder.com to see what most people search for and also look at the various tag pages on Folksy to see how many products there are in each – it could be that being one of a few results for a popular word or phrase is better than being one of thousands. You could also decide to use both the singular and plural version of the tag, especially if that’s one of the most important tags for your products.
It might take some experimentation to find the right tags.
‘Linoprint’ or ‘Linoprints’ – there are different tag pages for each. Original linoprint by Emma Higgins
Niche or broad?
Although there are general tags like ‘Gifts for Men’ that could help your products get found within Folksy, niche tags are possibly more useful – it really depends on whether the tag you’ve used is a phrase that people type into search engines and/or click on when they see it as a tag on an item page within Folksy. A combination might work well – so try mixing niche tags with more general ones too and see which ones work best and give you more views.
Niche tags will, potentially, have more of an impact on Google results because there will be less competition for something like ‘Knitted Hot Water Bottle’ than there is for broad tags like ‘Gifts for Women’ or ‘Stocking Fillers’. But to rank well on Google, results on that tag page would need to be relevant and they would also include lots of items with the words ‘lampwork jewellery’ in their title (as well as in the tag). Very broad tags like ‘present for mum’ are great for internal searches (so for people looking for different gift ideas for their mum within Folksy) but it’s going to be hard for a very broad tag page like that to rank highly on Google because there are so many other sites competing to be top of that search.
Experiment and see what works well for you!
Keep your tags relevant
The tags that are right for you will be different from the tags that are right for other people. Your product is unique, so don’t add tags unless they are relevant. Also, if you spam the system with irrelevant tags, it’s not a good experience for shoppers and the page could be penalised by Google. The tags pages only work well if everyone uses them responsibly.
Shell Art Deco Style Earrings by Mermaid’s Purse Jewellery – tagged with ‘Art Deco’ and other tags
Is there a character limit on tags?
There is a limit of 255 characters (including commas) for each tag box. So if you have 15 tags, that’s 15 commas, which means you have 240 characters to play with.
Materials, colours and categories
Materials and colours are counted as tags, which means they are clickable and also included in all the tag pages. So if you have already added a tag in your materials or colours section, you don’t need to add it again as as one of your 15 tags – which gives you more tags to play with. Categories, on the other hand, aren’t counted as tags, so it could be useful to use them again as a tag if you think it’s something a shopper might search for.
Certain characters are disallowed in tags and won’t be displayed whereas other are ok. If you’re unsure, click the tag to check whether or not it will be displayed. For example:
- apostrophes won’t display in tags – so ‘valentine’s day’ and ‘valentines day’ will both give the same results.
- the £ symbol will display – so you can use it in tags like ‘Gifts Under £5′
If you’ve got any other questions, they might have been answered in this forum post. If not, please ask!