How to write a listing that gets seen in search results on Folksy
In this post we look at how to create a product listing that will get found on Folksy and explain how our Search algorithm works. It has been updated to reflect our recent changes to search – read more about those here.
We also guide you through the listing process, help you write a stellar title and description, explain the role tags play, and share tips that will get your products closer to the top of more search results.
The advice here is geared towards being found on searches within Folksy, but following these suggestions can also help you get seen on Google and other search engines too.
So if you’ve ever wondered why your products aren’t appearing in search results, this post should give you the answers and practical steps you can take to change that.
How the Folksy Search algorithm works
When a user types a term into our search box, our algorithm is set to look for the best results. It looks for instances of the search term (and related typos) in the following fields, in this order:
- Category & Subcategory
- Shop Title
- Shopkeeper’s Name
It then sorts those results by relevance and quality. Factors that affect ‘quality’ may evolve but currently include considerations such as product photography, title uniqueness within a shop (to avoid multiple items from one shop dominating the results), thoroughness of description and popularity.
The interaction of all these different rules is quite complex, but we believe it provides the best possible search experience for buyers. We actively monitor the results, tweaking and refining as needed.
How to optimise your listings to appear in Folksy search results
When creating a listing on Folksy, there are steps you can take to boost its chances of being seen in search results. Here are four of the most important considerations, along with tips and a checklist for each.
1. Choose the right category and sub-category
The first thing you need to do is choose which category and sub-category your listing should appear in:
Always choose the most relevant categories for your item – this is important, not only because shoppers often browse by category, but also because the category and sub-category an item is in influence where it ranks in a search on Folksy.
For example, if someone searches for “floral tote bag”, an item that is listed in the ‘tote bags’ subcategory (which is in the ‘sleeves and bags’ category, in the ‘Clothing & Accessories’ department) will feature higher in the search results than the same item listed in an different sub-category.
You can only choose one category or sub-category for each item.
Tip: If you have similar products that fit in more than one category, try listing them in different sub-categories (as long as they are appropriate!) and see which ones get the most views and sales.
2. Write a clear and comprehensive title
The title has more weight than the other factors – in other words, the title is the most important factor for search results.
If the words in an item’s title match the words in a customer’s search, that item will be displayed as a result in the search. Where it ranks depends on other factors – detailed above.
- Make your title really clear, descriptive and easy to read.
- Ask friends or family to describe your product to you and what would they type into a search engine to find it. Use this feedback to write your title.
- Think carefully about which searches you want to rank for, and include words related to that search in your title.
- Avoid using your own reference numbers etc in titles as no one will be searching for those and it can confuse the customer.
- Steer clear of one word titles like ‘cushion’ as these really limit the searches you will appear in.
Example: if you make glass suncatchers, a title like “Stained glass barn owl suncatcher – handmade hanging decoration” will show up in lots more searches than simply “Owl suncatcher” or even “Stained glass owl”. By having more relevant words in your title, you increase the likelihood of your product being found.
- Have you said clearly what the item is?
- Is your title easy to read?
- Have you asked a friend or family member (or another seller on the Folksy forum) how they would describe your item and what words they would type into the search box to find your item?
- Have you included different ways of describing your product (eg suncatcher, stained glass, hanging decoration)
- If there is more than one way to spell your item or an alternative spelling, does your title include the most popular one for your audience (eg ladybird not ladybug)?
- Have you spell-checked your title?
- Have you included any occasions, events or celebrations it’s particularly relevant for (eg Valentine’s Day gift, fifth wedding anniversary present or stocking filler)
- Is the wording in your title unique and not duplicated in another listing or on another site?
3. Write a thorough and detailed description
As well as being your chance to tell a customer everything they need to know about your product, your description is a great opportunity to include lots of ‘keywords’* that a shopper might use to find your product and ensure your listing appears in more searches.
*’Keywords’ is just the fancy name for the words and phrases people would use to find your product – read more about them here.
Once you’ve identified the keywords for your product (find out how to do that here), incorporate them in your description. Make sure you write a description for a real-life human being – don’t just stuff it with lists of words or repetitions.
- Have you described the item as accurately and fully as possible?
- Have you included the different words and phrases someone would use to find your product in easy-to-read sentences?
- Have you included synonyms?
- Are there other words that might be relevant that you haven’t mentioned? (eg for hare, that might be rabbit, bunny, bunnies, animal, woodland animal, British countryside)
- Have included common alternative spellings, variations or US spellings? (eg lampshade, lamp shade)
- Have you spell-checked your description?
- Is the wording in your description unique and different from others listings here or on other sites?
- Have you mentioned any occasions, events or celebrations your item may be relevant for? (eg Mother’s Day, Silver Wedding Anniversary, housewarming gift)
4. Use all your tags
You can add 15 tags to each of your listings. It doesn’t matter what order your tags are in; the last one has just as much weight as the first.
- Use both one-word tags and multiple-word tags.
- Use commas to separate your tags.
- Do not add the # sign before tags.
- Include a mix of niche and broad tags (in the example above, ‘Longshaw’ is a niche tag, whereas ‘landscape paintings’ is more broad.)
- Have you used all your 15 tags?
- Have you used one-word and multiple-word tags?
- Have you included a range of tags that describe the type of product it is? (eg ink sketch, landscape painting, original painting / silver earrings, hoop earrings, / hanging planter, ceramic planter, vase, macramé planter)
- Have you included common alternative spellings, variations or US spellings? (eg notepad, note pad)
- Have you included both niche and broad tags?
- Have you included a mix of singular and plural tags?
- Have you included gift suggestions?
As well as ranking well in search results, one of the best ways to get seen is to be featured by Folksy.
Discover how you can get your products featured on Folksy in this blog post >
Read these related blog posts about listings:
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