Your new shop statistics page
The brand new stats page is here! We’ll be rolling it out over the next week or so, so look out for the notification and exciting orangey-red button that says ‘new’ on your dashboard. In this post we’re going to tell you more about the analytics that are included and how you can use those to track your progress.
The new stats page is designed to give you much more detailed and better information about how your shop is doing and where your views are coming from, so you can see what’s working well and areas where you might need to focus more effort.
Stats about your shop
The new stats page allows you to see data from different time periods. Choose between the last 24 hours (yesterday), last 7 days, last 30 days or choose your own custom dates. Select the time period you would like to view at the top of the page. The data will then be displayed for that period throughout the rest of the page.
Here is a bit more information about each of the stats in this section:
Views – the number of times someone has chosen to look at your items page, shop page or sold items page during the time period selected, either by clicking on that page within Folksy or by landing on it from elsewhere (eg from Google, Pinterest or a link in social media).
Impressions – how many times your items have been seen across Folksy, including in searches, gift guides and favourites. (It’s worth noting that if a search returns numerous results pages, the stats will only record an impression if your item is on a page that is actually viewed. The same applies to gift guides and Folksy Favourites.)
Favourited your items – the number of your items that have been ‘favourited’ within the time period selected (click on the link given to see who has favourited your items).
Favourited your shop – the number of people who have favourited your items within dates selected (click on the link to see who those people or shops are).
Sold items – the number of items you have sold within this time period. The total number of items you have ever sold is displayed below this figure.
Revenue – the value of items sold within the time period selected. Your all-time revenue is displayed below.
The red and green up and down arrows underneath each figure indicate the percentage change for your chosen period compared with the previous period – eg if you have selected to view data for the last 7 days, the arrows will show the percentage change from the 7 days before that.
Where are your views coming from?
This section allows you to see where people who view your items or your shop have come from. If it says ‘Folksy’, this indicates that the visitors have come from within Folksy.com – possibly from a search, the homepage, a gift guide, a tag search or from another page in your Folksy shop.
The data here also breaks down your views from different blogs and social media platforms, so you will see individual stats for Facebook, Twitter, Pinterest and Instagram.
If it says ‘Misc’ in your referrals data, it means we’re not sure where the visitor came from.
Tips for using this information: Knowing where your traffic comes from (also known as ‘acquisition’ because it’s where you are acquiring your customers) is particularly useful as it enables you to track how effective your marketing is. For example, you can use these stats to see which of your social media platforms is generating the most traffic – if most of your views come from one platform, it could be worthwhile focusing your efforts on here. Equally if you are getting views from a social channel you are not particularly active on, it could indicate there is a ready audience here eager for your work and that it’s worth growing your presence on that channel. The referral stats can also give you insights into how valuable various blog posts or online press features are in terms of traffic. If you have lots of views coming from a particular feature it’s a good indication that the followers of this blog are your target audience. If a different blogger or online magazine has given you very little traffic, maybe this is not the right audience for you. These kind of stats enable you to work out where your time is best spent.
Item impressions and views
This section allows you to compare impressions and views for your items during the time period selected at the top of the page. It displays the top 12 most popular items in your shop, and allows you to toggle between impressions and views.
Impressions are the number of times your item has been seen across Folksy, including searches.
Views are the number of times someone has chosen to look at your item page.
Tips for using this information: Being able to compare impressions and views gives you extra insights into how your listings are performing. If a product has a high number of impressions, it suggests your title, description and tags are doing a good job at getting the listing in front of people. However, if the same item has very few views, it could mean that your product photograph is not ‘clickable’ enough – so although lots of people are seeing it, something is stopping them clicking through to view it, possibly the photograph or the price. Is it worth reviewing your product photography or your pricing to see if that improves your click-through rate?
More tips for using these stats: Conversely, if your item has lots of views but not as many impressions as you would expect, perhaps you are good at marketing your own work and generating your own traffic, but you are missing out on other audiences because your listing titles, descriptions and tags are not optimised for search engines. This is especially true for sellers who have grown their own audiences on social media. If this is the case for you, take some time to review your titles, tags and descriptions. Are you using keywords that people actually use to search for that product? If not you could be missing out on lots of potential customers who don’t already follow you or know your work!
Work on this new page has been going on behind the scenes for months and we have tested different versions of it with Folksy sellers to try to create a page that gives you what you need. We’d love to know what you think and get your feedback. You can let us know your thoughts in this forum post > click here to leave feedback
Find more tips for selling craft online here > http://blog.folksy.com/category/seller-tips