Most successful businesses have a strong brand. They are good at communicating who they are, what they do and why, and they do this through their product photography, their styling, social media posts, visual branding, packaging and the language they use. Learn how you can build your own brand when you are an independent designer and maker.
As Day 4’s prompt for Joanne Hawker’s March Meet the Maker 2020 challenge is ‘Branding’, we look back how we got our logo of many colours – and how Folksy’s brand identity has changed over the past decade.