Building Your Brand

As Day 4’s prompt for Joanne Hawker’s March Meet the Maker 2020 challenge is ‘Branding’, we look back how we got our logo of many colours – and how Folksy’s brand identity has changed over the past decade.

Phil from Folksy partner Packhelp talks to Abi Simmons from Red Hand Gang about how she has built her brand – and shares hints and tips on how you can implement Abi’s advice to grow your own creative business.

There’s a skill to writing a good About page. See it as a way to start creating a relationship with your customers – you can use it to build trust, tell your story and explain what they get when they buy something from you, why you do what you do and what makes you special. Martha Moger explains how to get it right.

Is there a secret to success when you sell craft online? We’ve put together a beginner’s guide to selling online to get you started on the right track.

If you’re an independent designer or maker, finding your niche can help you build a successful brand – featuring 5 top tips from the creator of Red Hand Gang.