As part of our ‘Selling to Shops’ series, retailer Clare Yuille from the Indie Retail Academy looks at how NOT to pitch to shops, and shares some examples of real-life emails she has received.
In the second post in our Selling to Shops series, Clare Yuille looks at wholesale catalogues. What should your wholesale brochure look like, what information should you include and what kind of photographs and extras do retailers need?
As part of our Selling to Shops series, Clare Yuille from the Indie Retail Academy looks at Buyers’ Packs. What is a buyers’ pack, why do you need one and what should go into it?