We were at Interesting2007 today, the day were were hoping to launch a beta beta or rough, rough or half-baked or whatever version of the service. However, we had a few teething problems and the beta beta [or... ] will have to wait a week or so. Still, ‘Interesting’ was excellent. Freakish weather meant Rob and Debs didn’t get to London until 11am – when the conference started – so I [James] leant on Gabriel [Gabriel, thank you!] who was fabulous in helping me create the “craft concept retail space” in the gloomy oak lobby of the Conway Hall.

We set up our stall trying to create a living room environment which kinda worked, but what did work was our “make table” where we beavered away making blinkybugs [see below] and Rob being far more technical hacked a Nintendo controller to make an optical mouse and also made an “ambient orb light” which responded to ‘the internet’. What about the internet it was responding has not yet become clear.

Anyway, we had a great time, got lots of good feedback, not to mention loads of beta testers and a possible invite to do a big festival event this summer and I got to have a brief chat with Matthew D’Ancona [albeit unwittingly] which was marvelous. Thanks Russell and thanks to all those crafters who helped us to provide goods for the event [Lucia, Alice, Zoe, etc...].