Russell kind of caught us on the hop today. He mentioned Folksy and also said some terribly nice things about me. All correct of course and I’ll sue anyone who says otherwise. So now we have over 100 people subscribed to our “shout” list where we have license to shout. Brilliant!

Next on the to do list is to think of another word for Beta which is a horribly overused and useless moniker now it’s a permanent fixture on any West Coast half-baked IPO / VC hungry thing. “Charlie” would be the logical next step and I have a friend with a dog called Charlie and it’s a nice dog, so that’s as good-a-reason as any. But I feel it tarred with the whole Greek alpha geek brush. So we need to think anew. Russell suggested “rough” which I like but makes me think of Martin Parr-esque images of kids in Northern sink estates. Ideas? We could start a whole new movement for services with “aren’t-quite-ready-but-we’re-going-to-shove-it-out-there-anyway” ethos of community led development.

Anyway, hello. Welcome to Folksy. In the next few weeks we’ll be learning and stressing. And we’ll share that with you in the run up to Folksy launching in some form or other.