wooden elephant brooch, ginger pickle, british jeweller, interview

Shop Talk: Ginger Pickle

We caught up with Jade Murray to find out what goes on behind her Ginger Pickle shopfront, and discovered a well-developed brand that has grown to be stocked in 55 shops worldwide thanks to Jade’s carefully considered brand identity, wholesale strategy, pricing formula and relationship with bloggers. There is a lot to be learned from this girl…