I’m all for a soundbite :) Those pleasant chaps over at O’Reilly (who do makezine and craftzine and lots of other great stuff) gave us an interview. It may help you to understand where Folksy is coming from and going to. Then again it may not.
We believe that with a little bit of effort most people could create things themselves. Our Make section which launches this month (which is similar to the Instructables) aims to show people how to make things so they don’t have to buy. We’re not talking the Large Hadron Collider here, more screen printing a new t-shirt or producing a lampshade.