Home InterviewsShop Talk Shop Talk – She Draws

Shop Talk – She Draws

Every Wednesday The Folksy Blog will be finding out a little bit more about one of our sellers in this new series called ‘Shop Talk’. This week we’ll be hearing from designer/illustrator Laura Figiel of the Folksy shop ‘She Draws’.

“She Draws – A shop full of illustrated goodness”

she draws she draws she draws she draws

She Draws is such a fun and vibrant shop yet with a very strong branded look. Laura has clearly worked incredibly hard making her thriving shop and products instantly recognisable. Every item has been immaculately designed, crafted and photographed. This kind of attention to detail has not gone unnoticed – Laura is well on her way to 300 sales!

Could you describe your shop?

My shop is full of all sorts of gifts, most famous for the fun jewellery which is all illustrated and designed in a vintage, kitsch style.

Who will the ‘She Draws’ shop on Folksy appeal to?

I’ve been surprised at the variety of folks buying from my shop but more specifically people tend to like my shop if they appreciate fun designs and of course handmade items. There is quite a big community who are fans of the independent designs/designers who are looking for something other than the highstreet and of course my little shop fits into this community.

Is running ‘She Draws’ your day job?

She Draws is my day job (yay!), although I’m not quite at the full time wage stage. I do have a couple of part time jobs which keep me sane and I also take on freelance design and illustrations which kind of ties in with all my She Draws stuff.

she draws

Have you been into craft and the handmade lifestyle for long?

Not as long as I should have been! I have always enjoyed the arts, taking all my post school education in art & design subjects so I have always been making things, but it’s only been the past year or so that I have actually become part of the handmade community. It was a natural progression as I have an appreciation for design & crafts but I have really loved meeting and finding new independent designers who make the most fabulous things!

When you’re not selling online where do you promote and sell your stock?

I tend to focus on online selling and promoting as I feel it works the best for me and my shop. I have done some craft fairs in the past but I don’t think I suit them very much and this is the main reason for sticking to online. I do however stock some online shops and bricks and mortar shops and I am currently on the look out for others. Hannahzakari.co.uk was one of my first stockists. Rachael who set up Hannah Zakari has been so fab and helpful to my little shop, she works really hard working with lots of independent designers and Hannah Zakari will also soon be a bricks and mortar shop in Edinburgh where I will also stock. It’s all very exciting!

I am inspired by lots of things, like florals, geometric shapes, colour, winter, vintageness, which I try to reflect through all my items in my shop and in my spare time I still craft experimenting with all sorts of materials.

Do you have plans to expand your business in the future?

I am constantly working on new designs and ideas for my shop. Recently tshirts and mugs have been added to my shop so I think it will naturally evolve into expanding the different product range with my designs. I am also working on getting my lovely things out to more stockists both online and bricks and mortar boutiques so everyone can find some She Draws love. I am also having a shiny new fully working shop on my website which is being lovingly designed by a good web designer friend and so this should a great base for new products and a more interactive shopping experience.

What advice would you give to someone thinking about opening up a shop here on Folksy?

I am by no means an expert as I had never sold anything before I set up on Folksy but I know I’ve had some Folksy success so my top tips would be:

1. Be patient – it takes time to get noticed, but be strong and patient whilst you wait for your first sales. My sales gradually built up over time and continued to do the same as my shop filters around to tempt people. It’s the snowball effect.
2. Get good, simple, clear photos – they don’t have to be fancy, or done by a professional, but clear simple photos will do wonders. You can tailor them to suit your brand and remember this is the only means in which folks online can view your products.
3. Good branding – I know I had the added advantage of being a designer before I started, but having a nice logo and/or colours that are consistent throughout your shop and products are what will make you stand out from the rest and give you that professional edge.she draws banner

If you would like to know more about Laura from ‘She Draws’ she has a great blog and can be found on twitter too @shedraws!

We’d love to hear your comments about this shop!

Contact Folksy – hilary@folksy.co.uk if you have any articles you would like to share, we’re always looking for contributers and ideas from the Folksy community to make this blog a really great resource for you all.

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8 comments

Deb June 2, 2010 - 7:17 am

Great interview, thanks. :-)

Victoria June 2, 2010 - 8:40 am

Great interview, I really like your shop items and that banner looks fantastic!

Ellie June 2, 2010 - 10:29 am

I love SheDraws’ products so it’s great to see an interview with good advice. One thing I’d like to see is additional advice on getting products into shops on consignment, like with Hannah Zakari.

glenn fisher June 2, 2010 - 11:27 am

a very interesting interview, with some tpo tips, thanks

Shaz from Oddsox June 2, 2010 - 3:24 pm

Beautifully integrated products and appearance, super interview. Great to see how solid, patient hard work eventually pays off. Having a brilliant product might help a bit too :)

Debs aka Dinkydaisy June 2, 2010 - 7:36 pm

Love this shop and all the items in it, a very talented person and a great interview.:-)

Izabela June 2, 2010 - 11:36 pm

I love Laura’s work… great interview :)

Konnie Kapow June 3, 2010 - 9:48 am

woop! love she draws! keep up the good work

xxx

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