Every Wednesday the Folksy Blog will be finding out a little bit more about one of our sellers in this new series called ‘Shop Talk’. This week we’re talking to Debbie Ford from Folksy shop ‘Dinky Daisy’
“Dinky Daisy – Delightful Appliqued Purses and Gifts”
The purses and gifts available at ‘Dinky Daisy’ are inspired by nature with little birds, strawberries and seedlings doodled and appliqued onto the fabric. Dinky Daisy feels homely and welcoming with purses pictured naturally within an everyday setting. Using natural daylit photography reinforces the bright and breezy atmosphere of this successful Folksy shop.
Could you describe your shop?
Fun and cute purses and gifts. I like things that make me smile and laugh; I hope that my products do the same for my customers. I am also a very practical person and I am motivated to make things to be used, but why not with a bit of fun and individuality?
Who does your Folksy shop appeal to?
People who are looking for handmade gifts or a little treat for themselves, we all need a little treat every so often. I think some of my designs appeal to children and adults.
Is this your day job?
As from April this year I gave up my part time job as things were getting busier, this was always my plan. I don’t earn a full time wage but this was never my goal, I just wanted to earn some money for extras and to feel that I was expressing myself.
Have you been into craft and the handmade lifestyle for long?
Yes, most of my life. When I was seventeen I had a little business making fimo beads and then using them to make jewellery. I would sell at local car-boot sales and even made enough one time to buy a bright red pair of Doctor Martens that I had been wanting. I felt very empowered by the whole experience and have always made and sold things on a very small scale. A year ago after seeing the handmade market start to take off on the internet, I decided that this was my opportunity to take crafting to the next level. I had a little party at my friends house to test out my products, which went well, and then enrolled on Folksy and Etsy.
When you’re not selling online where do you promote and sell your stock?
I have several wholesale customers that buy my products to sell in their bricks and mortar shops. I have also sold at parties and through my county library. I would also love to sell at craft fairs too, and get to meet some of my customers face-to-face.
Do you have plans to expand your business in the future?
I do have ideas, and will expand in the future I’m sure, but at the moment there is still so much to do and so much to learn. I’m currently concentrating on improving the branding of my online shops, and my website. I have more ideas than I know how to present online.
Debbie has generously written some excellent tutorials which are availabe at her blog – pencil cases, coasters, cards….
What advice would you give to someone thinking about opening up a shop here on Folksy?
Be confident in your ideas and style. This will make your shop and products stand out and most of all enjoy it. My best sellers are the things I have had the most fun making and designing. Try to have sales coming from lots of different avenues, that way, while one is quiet, you will still have sales coming (hopefully) from other avenues.
Keep things simple and manageable, and work to your strengths. Your potential customers will buy the products that reflect your personality best.
We’d love to hear your comments!