Every Wednesday the Folksy blog will be finding out a little bit more about one of our sellers in this our ‘Shop Talk’ series. This week we’re talking to Cassia from Folksy shop ‘Lola’s Room‘
“Lola’s Room – The simple everyday things; captured through a lens, to keep forever.”
If you are feeling remotely stressed I advise you to head over to Cassia’s shop or blog and just relax for a moment or two. The muted pastel colours are so calming and the subject matter, subtle and tranquil. Photo’s are quintessentially still but some how the images from Lola’s Room are even more silent and even more still than usual.
Could you describe your shop?
Lola’s Room is sweet, nostalgic and colourful. I photograph every day objects and make them interesting again, things we often pass by without a second glance have become the focus in my images. My work brings back memories for my customers which is the essence of Lola’s Room; nostalgia and daydreams of the past.
Who does your Folksy shop appeal to?
My customers are wide ranging, men and women of all ages buy my work, mothers often stop by looking for prints to put in their child’s room. My work is affordable so anyone with a little money to spare.
Is this your day job?
I am very lucky, this is my day job along with looking after my two year old son. He is very interested in what I do and often likes to help out.
Cassia is currently undertaking a project with a fellow photographer: Every Day Two Photographers, Two Views
Have you been into craft and the handmade lifestyle for long?
My whole family is artistic so I have spent my life trying new techniques. It is definitely in my blood, I am always creating something. When I left school I did an art foundation and went on to complete a degree in Ceramics. Photography has been my hobby for a long time and has remained my biggest love.
When you’re not selling online where do you promote and sell your stock?
Several galleries around the UK stock my work, I also sell wholesale to boutiques around the world.
Do you have plans to expand your business in the future?
I am currently working with a publisher to have my photographs made into greetings cards, canvases and posters. I would also like to introduce alternatives to prints in my online shop such as magnets, greetings cards and canvas prints.
What advice would you give to someone thinking about opening up a shop here on Folksy?
Keep your shop consistent and photograph your products in natural light. Create a brand for yourself so you are easy to spot amongst all the other artists in your genre. If someone visits your shop, you want them to stay a while and come back. Don’t lose hope if sales are slow to begin with, believe in yourself.
We’d love to hear your comments!