Home NewsDevelopment What’s happening at Folksy: September 2010

What’s happening at Folksy: September 2010

by Folksy Support
Folksy Featured Seller item Folksy Featured Seller item Folksy Featured Seller item Folksy Featured Seller item Folksy

A selection of items from the most viewed shops of August 2010. Congratulations to Diomo Glass, Nikki Made, Babylonglegs, Whimsical Wren Jewellery and Jude Allman

There’s always a lot going on at Folksy and we would like to get into the habit of updating our buyers, sellers and visitors more regularly, in a spot where you can easily find us. We’ve thought about different ways to do this and decided we’d try a monthly blog post which looks back at the previous month and forward to the next. So here is issue 1.

August 2010

  • Folksy had visits from 179,241 different people – a 12% increase on July and 160% on August 2009 (and that’s not including figures from the forums or the blog)
  • August 2010 was our busiest month ever for new members – over 3,000 people joined us
  • There were over 4300 orders, up 550% on this time last year.
  • The Folksy Facebook page has been a huge success, we have over 2000 fans already (thank you!).  We recently launched the ‘Shop of the Day’ feature which has been extremely popular. If you sell with us it could be you…
  • Top referers to the site in August were Facebook, Google, Twitter, Ravelry and Stumble Upon.

Technical Developments

Doug Livesy, our new developer started in July. Doug has hardly had time to find his feet before getting stuck into improving Folksy’s performance and stability which has suffered as the site gets busier. The work involves rewriting and testing out lots of code – painstaking work. Progress wasn’t helped by a fearsome Russian spam attack to the forums (ouch!) but Doug and Rob have worked hard to repel this attack and stop it happening again.The slow site speed issues that were evident at peak times have now been tackled and there is ongoing work to keep the site speedy. We really appreciate your patience while the work was ongoing.

Facebook Store Coming Soon

Yes, it’s a Folksy shop on Facebook! This exciting new feature, allowing you to show your store on your own Facebook page, is scheduled to go live in October / November  .  We’re hoping this will generate lots of extra traffic to your shops and we’ll be posting plenty of advice on how to make the most of this great new feature.

If you don’t yet have a Facebook account, we have a recent post with details on how to set up a facebook fan page. The application itself will only take a few minutes to set up.

What else?

There’s a number of other features that the team has been concentrating on this month in order to ensure the site is optimised for the Christmas rush. Top of the “new features” list are making registration easier (removing the email confirmation step) and allowing sellers to create Shop Sections.

Christmas seems to start ever sooner and planning for Christmas needs to start now. We’re seeing more and more Christmas items being listed and are stepping up our PR activity with plans for another Festive Sampler already underway. We’ll be looking out for beautiful items to feature, so do get listing!

Halloween Tags

Before Christmas consumes us completely, we’ll be promoting Halloween items. Tag relevant items with “Halloween” to ensure they appear in the Halloween promo.

Folksy Featured Seller item Folksy Featured Seller item Folksy Featured Seller item Folksy Featured Seller item Folksy

A selection of items available at www.folksy.com tagged with ‘Halloween’

The Blog

The blog is growing in readers daily now we have improved the content by providing clearer features on making and promoting your work. Our latest series is the fantastic guest post column on a Thursday that has seen Craftsville, OOH.com, Creative Boom and Oh Comely all feature this last month. Oh Comely (an exciting new glossy magazine for creative types) have also offered an exclusive crafty competition for Folksy members as part of their guest post.   Please contact hilary@folksy.co.uk to be added to the monthly contributers email or if you have an idea for a blog post.

How are we doing?

We’d like to know if this sort of update is useful, so do give us your feedback on how we could improve. See you next month!

:) The Folksy Team – Anne, Hilary, Toni, Doug, Andrew, Rob and James.

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Girlybunhces - Ollyme September 21, 2010 - 8:10 am

Loving the idea of a Folksy Facebook shop!!

Interesting stuff!! Great! :0)

Girlybunches - Ollyme September 21, 2010 - 8:12 am

Loving the idea of a Folksy Facebook shop!!

Interesting stuff!! Great! :0) => I was so excited I mis typed my name!! Coffee Time!

Anthea Forest Flower September 21, 2010 - 8:24 am

Great idea to do the monthly round up and give us a heads up on promo tags! Really looking forward to getting the Folksy/Facebook shopfront up and running as I have been holding off setting up a facebook store in anticipation!
Here’s to a cracking christmas!

Lynsey aka Swirlyarts September 21, 2010 - 8:36 am

Ooooooh – shop sections?? Yeah!! And I love this idea of sharing what has been going on :)

Vicky stars&scars September 21, 2010 - 8:58 am

Yay for –
* Shop sections
* Facebook Shop
* My skeleton featured on this blog!

Thank you! :D

Carolyn (CeeGee Jewellery Design) September 21, 2010 - 9:08 am

Great to finally have a regular update spot! Love the stats, and would also love to know what % of orders are to buyers only, i.e. people who don’t have their own shop on Folksy. Would be a good indicator of whether we’re reaching a wider audience. Any chance of some delivery estimates on development – especially shop sections? Thank you!

Jo Walters September 21, 2010 - 9:08 am

Love the idea of a Folksy facebook shop! Great to see all the figures too…quite inspiring to see how busy Folksy is compared to last year! Looks like word is getting out! Jo x

esme dodsworth September 21, 2010 - 9:12 am

This all sounds fantastic, looking forward to a shop app and shop sections, I really like this kind of update its very helpful, helps me understand how the site is growing but also gives us info on whats happening. Keep up the good work folksy :-)

averilpam September 21, 2010 - 9:15 am

Love this feature, please make it a regular item. I’m delighted the Folksy FB tab is coming soon (just in time for my shop to reopen after holiday!)
Now I’m seriously hoping categories are the next innovation – a really important one which will transform our shops and make them much more professional and more appealing to customers.
thanks Folksy

Nichola (miss frekkles) September 21, 2010 - 9:24 am

Great idea to have a round up.
I’m so pleased there will be shop sections – and a facebook/shop link, yay!
Your blog is always a good read! :)

Gemma September 21, 2010 - 9:31 am

Fab post! Figures are really intersting and I’m really looking forward the the facebook shop and shop sections! Thanks Anne, Hilary, Toni, Doug, Andrew, Rob and James

Lauren Ceramics September 21, 2010 - 9:48 am

Does that mean shop sections are coming this month? It’s a bit vague. Surely shop sections are more important than a facebook shop, please please can we have them before the xmas rush.

Jane (Max and Molly Designs) September 21, 2010 - 9:52 am

Thanks for the update & for being so responsive ;-) Fantastic news about the shop sections! Very much looking forward to ‘the Christmas rush’!

Jen (FABRICatedby) September 21, 2010 - 10:20 am

Thanks for the info. It looks like all good news. Shop sections and FB shop really useful. It’s nice to know that traffics up but we need even more. I think everyone needs to find ways to advertise as well as Folksy doing some promotion. We need to get the name out there as the number one place to shop for well made, exciting products.

Victoria September 21, 2010 - 10:25 am

Thanks for the update, really useful to know whats happening at folksy! Sounds like great changes ahead : )

Dawn of 'Audrey's Cat' September 21, 2010 - 10:34 am

Great to get some more comms from you guys – especially the stats on visits/sales etc. REALLY looking forward to shop sections. All very encouraging , keep up the good work and so will we!

Kirsty - Wharfedale Woolworks September 21, 2010 - 11:03 am

Woohoo! Shop sections – can’t wait!!!

Dottie Designs September 21, 2010 - 11:41 am

All sounds fabulous. Onwards and upwards – Go Folksy (and the rest of us too!)

jamesb September 21, 2010 - 12:22 pm

Hi @Lauren Yes, Shop Sections will be in place before Christmas. The ‘Work Stack’ has Shop Sections completed for the second week of November. This may be subject to some change depending on the issues that arise (as with any project you have to balance Time, Functionality and ‘Cost) but we’re confident that it will be implemented by mid November latest. We’ll update you on progress in next months review.

Lauren Ceramics September 21, 2010 - 12:27 pm

wonderful news.Thanks for the updates.

Judy - Freshnfunkycards September 21, 2010 - 12:46 pm

Thanks for the update…good to hear what is happening behind the scenes. And also how folksy is growing…YEAH!!!


Whimsical Wren September 21, 2010 - 7:47 pm

Oooh chuffed to be featured. Really looking forward to having sections.

Thanks for the updates.

Sue (Jewellery by Sue) September 21, 2010 - 8:05 pm

I love these updates, its great to know whats being planned and stats look great.


heather aka NiftyKnits September 22, 2010 - 8:17 am

so glad to hear sections are coming. soon I hope.

Lisa Hafey aka Lemonade and Lamingtons September 22, 2010 - 1:22 pm

All sounds really, really good! Looking forward to everything – like the idea of the FB Folksy shop and am particularly happy about news of the sections!

Claire-Louise (Realicoul) September 22, 2010 - 1:53 pm

Whoppa This is great news! Very excited for the facebook store! x

Original Minnie September 22, 2010 - 9:38 pm

This is great idea for the monthly updates! Keep the good news coming. Thanks.

Carole Wilkinson (CreatedByCarole, Bead Shack, Gifts Shack) September 23, 2010 - 8:34 am

This is brilliant! Thank you Folksy! It is very encouraging to hear how much Folksy is growing. Loving the idea of the Facebook Store – and really excited about shop sections – can’t wait! Yay!
Carole :)

Carole Wilkinson (CreatedByCarole, Bead Shack, Gifts Shack) September 23, 2010 - 8:11 pm

On reflection, however, I am somewhat disturbed by the removal of the email confirmation on sign-up. Surely this would open up the registration process up to abuse? What would stop a person from opening up multiple accounts with false e-mail addresses, and would this not encourage more spam attacks?

I think that the registration process needs to be simplified from a different viewpoint. Customers have commented to me that they are confused because they think that they need to open up a shop just to make purchases – this is the sign-up issue that needs to be addressed in my opinion.

What do others think?
Carole x

DiomoGlass September 24, 2010 - 8:11 pm

Wow! One of the most viewed shops – I am so chuffed about that. Keep up the good work Folksy!!

Mozzypop Jewels September 26, 2010 - 7:23 pm

I’m very glad you’re posting this information for us to see! It reassures us to know Folksy is growing bigger and bigger.

Can’t wait for shop sections, and this will be my first Xmas at Folksy, so can’t wait to see what that’s like!

MJ x

JamesB September 26, 2010 - 10:29 pm

@Carole Wilkinson
The registration process, along with the listing process and checkout process will be re-designed properly. However, these tasks are part of work which will not be introduced in the near future. The registration process for buyers is too arduous and we want to introduce a short term solution, which will involve getting rid of email registration. There are down sides to this which is why it is a short term solution! However, we’ve built in stronger anti-spam measures to counter the baddies and we’ll continue to monitor this and we believe that we’ll see more sales (better conversion) as a result of the short term solution.

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