Home InterviewsShop Talk Shop Talk :: Woolly Duck

Shop Talk :: Woolly Duck

This week we’re talking to Angela from Folksy shop Woolly Duck

“Woolly Duck! – treats made from 100% wool”

Folksy Featured Seller item Folksy Featured Seller item Folksy Featured Seller item Folksy Featured Seller item Folksy

They look so realistic! All of the fruits and treats in Folksy shop Woolly Duck have been created from 100% wool fibres, using the technique of wet felting.  They can be used as pin cushions, toys or decorations for around the home.  Angela has created a beautifully delicate shop front, not just with the range of unique felted products but also with the careful styling of her shop. The backgrounds and borders are consistent throughout all 5 pages of items, which is an excellent way to gain brand recognition.

woolly duck folksy shop

Could you describe your shop?

My Folksy shop is a colourful display of goodies, all made from felted wool.  Most of my items can be used as pincushions, or simply displayed on cake-stands and fruit bowls.  They can also be used in gentle play for older children, as long as they don’t try to eat them!  I also sell a few brooches too.

Who does your Folksy shop appeal to?

I think my shop appeals mainly to women or children due to the sweet and cake theme, although I’m sure that men would like it too ( after all, who can really resist cake?)  My items also make great gifts, so anyone who is looking to buy an unusual present for someone special should stop by and take a look too

Is this your day job?

At the moment,  my felting is just a part-time job.  My main job is doing sewing alterations and making skirts and trousers for my dad, who is a bespoke tailor.  I also have three children ( the youngest is only three ) so I have a very busy life at the moment, working around their school hours.  I would love nothing more though than to make felt cakes, day and night!
Wool duck sew stylish magazine

Find out more about Woolly Duck over at Angela’s Blog

Have you been into craft and the handmade lifestyle for long?

I’ve always loved to make things.   From a very young age, I would be making ragdolls, home-made cards or anything really that I could make using glue or glitter.  Even as a teenager when my friends would be out discovering pubs and nightclubs, I’d be at home knitting!  I like hand-made things.  I appreciate other peoples talents and I also like the feeling I get when I have completed something, and I look at it and think “I made that!”

Where do you promote your stock?

I must confess, I don’t really promote my shop anywhere right now.  I make the odd tweet, flickr upload or blog post from time to time but I really never seem to get around to doing anything on a regular basis.  My mum has been the a good source of promotion for me by handing out business cards to anyone who has shown any interest.  Also, I have been very lucky to have had a lot of mentions on Folksy Friday blog posts.  I am really grateful to all those sellers who take the time to do this each week, to help promote other peoples work.   One day when I am felting full time, I will be tweeting, blogging and face-booking up there with the rest!

Do you have plans to expand your business in the future?

I certainly have plans to expand my business one day.  I want to make and sell a much bigger range of felt food items in my shop, and also I would love to make up enough stock to have a great display table at craft fairs – bunting, cakestands piled high with cupcakes and scones, plates of doughnuts and sandwiches.  Maybe even whole cakes on display too.   I could even see myself wearing a vintage pinny!  But for now  I am still very loyal to my dads business, so I will continue to do my sewing until he retires (he’s 65 now so maybe one day soon….. )
wet felted donuts 100% wool

What advice would you give to someone thinking about opening up a shop here on Folksy?

I’d say to mainly sell something you enjoy making and that you can do well – quality is important.   Clear photographs are also helpful to buyers – show a few different angles or shots of each item to show as much detail as you can.  Put as much information as you think is needed in the item description – especially measurements, or what the item is made from, what the packaging will be like.   I’d also suggest to charge a fair price for postage too – try not to make a large profit on this as high postage can sometimes put a buyer off making a purchase.   I would also suggest to communicate well with your buyer.  I like to send a quick message to thank them for their purchase, I leave them possitive feedback to show I appreciate their custom,  then I send another message to let them know that I have posted their order.    Finally, don’t forget to pay your Folksy bill each month!

We’d love to hear your comments!

Get in touch and let us know who you would like to see interviewed in our Shop Talk series, or if you have an idea for an article you’d like to see on the Folksy Blog – hilary@folksy.co.uk

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Victoria October 13, 2010 - 10:15 am

Its amazing that all your pieces are made from felt when they look so real! Fabulous : ) I could just eat them up… oh wait!

Ali October 13, 2010 - 11:02 am

What a wonderful shop, the doughnuts look so real! Such lovely photographs too :)

PointyPix October 13, 2010 - 11:59 am

These are amazingly realistic – my mouth is actually watering so that is testament to how real they look!! Really lovely items – good luck with being able to dedicate more time to your business in the future!

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