Home InterviewsShop Talk Shop Talk :: Silky Prudence

Shop Talk :: Silky Prudence

Every Wednesday The Folksy Blog will be finding out a little bit more about one of our sellers in our ‘Shop Talk’ series. This week we’re talking to Sar Adelsee from Folksy shop Silky prudence

“Silky Prudence! – Beautiful knitted shawls and scarves”

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Sara has created a very sophisticated shop front with Silky Prudence.  She has further emphasised the luxury style of her garments by displaying them on a dressmakers dummy, decoupaged with Hollywood glamour girls, and patterns from the 50’s. Her banner and avatar have also been cleverly designed to let us know exactly what we’ll find at her shop, delicate pink wording and a ball of yarn, soft and very feminine.

silky prudence shop

Could you describe your shop?

Vintage glamour meets quirky retro. I work with vintage designs, bringing them up to date by using luxurious materials such as kidsilk or alpaca and adding special touches like pompoms or corsages made from silk scarves and vintage buttons. I adore old school Hollywood glamour and the tongue-in-cheek kitsch of actresses like Betty Page – who inspired my best-selling Betty scarflettes.

Who does your Folksy shop appeal to?

Silky Prudence appeals to anyone who doesn’t want to walk down the street and see five other women wearing exactly the same scarf bought from the same high street store. My customers tend to have a real sense of style and fun and want to show that in the way they dress. They don’t want to blend into the crowd which is why you’ll find so many bright colours in my shop.

Is this your day job?

I wish it were but unfortunately I need to keep a roof over my head in order to knit in relative comfort so have a full-time job working for a charity in London. Luckily noodling about with wool and needles is a wonderful way to relax so I really don’t see those extra hours spent making as a chore!

beaded jug cover

Find out more about Sara and Silky Prudence over at her blog.

Have you been into craft and the handmade lifestyle for long?

I come from a long line of crafty women where skills such as dressmaking, knitting and crochet have been passed down from generation to generation. My maternal grandmother taught me to knit and crochet, and my mum taught me to make my own clothes and, rather randomly, Honiton Lace. When I was younger, mum made all my clothes and at the time I was very unimpressed – it’s only with hindsight I realise how very cool it was and I hope that one day I’ll have a daughter of my own to pass my skills on to.

Where do you promote and sell your stock?

I have a great group of friends who are only too happy to get freebies in return for telling their friends and colleagues where they got them – I’ve had a lot of sales and commissions from using them as design guinea-pigs! I use Twitter a lot and I also have a blog where I chat about my new designs and what’s growing on my allotment, which is my other obsession

Do you have plans to expand your business in the future?

Last year I did a small men’s accessories sideline which I’m hoping to add to this winter. I also recently invested in a domestic knitting machine so I could start to branch out into knitted home wares such as blankets and cushions, and I’ve been approached by a number of shops both in the UK and America to stock my products which is something I’m going to be looking into in the New Year.

love knot shawl

What advice would you give to someone thinking about opening up a shop here on Folksy?

Figure out what your USP is and focus on that to make your products stand out from the competition. Having great crisp and clear photographs is a must, as are interesting item descriptions – I add a bit of personality to my descriptions with background info of how I came up with the design or ideas of how to wear the item. And pop onto the forums and say hello – we’re a friendly bunch and always willing to give advice to new sellers.

We’d love to hear your comments!

Get in touch and let us know who you would like to see interviewed in our Shop Talk series, or if you have an idea for an article you’d like to see on the Folksy Blog – hilary@folksy.co.uk

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heather aka NiftyKnits October 20, 2010 - 8:03 am

Lovely – the pink love knot shawl is exquisite!

Sara aka Silky P October 20, 2010 - 9:53 am

How lovely to see my name up in lights as it were!

Victoria October 20, 2010 - 3:49 pm

Great shop I really like how well themed it is!

Gavin Stewart October 20, 2010 - 6:41 pm

Hi! I just love your french vintage lavender seed packets!
Are the designs unique to your shop? Have never seen anything like them! Thanks

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