Written by Tracy Smith of Cinnamon Jewellery

Ever thought your Folksy shop was just too small to have any impact in the real world?  Think again! Thanks to the increasing popularity of Folksy and with a bit of help from Facebook, flickr, blogs and Twitter you may be surprised to learn that quite a number of Folksy sellers have been featured in a variety of national craft magazines, local publications and online e-zines.


Editors of craft magazines are always on the lookout for new designers and items to feature in their publications and do look on the internet via social media sites and selling sites like Folksy and Etsy for designers and items to include in their magazines. It’s very encouraging for all of us that several Folksy sellers have been contacted directly by magazine editors after they had spotted their shops on Folksy.

Claire of Claire Noble Design was contacted through Folksy by the editor of Making Magazine and had her Dolls House Tea Set featured on the “Crafty Buys” page of the launch issue.
Kirsty of Wharfedale Woolworks had her yarn featured in Yarn Forward and Inside Crochet magazines, again after being spotted on Folksy.
Carol of Carols Crafts was the featured artist in issue 5 of e-mag Making Gifts and is a regular project contributor to the online craft magazine. The assistant editor spotted her through seeing her photos on flickr and through her Folksy shop.

Sam Sargeant of Pants And Paper was contacted through Twitter by Sew Hip magazine and asked to send in some photos of her items to be included in their “Things We Love” page.
Carole Wilkinson of Folksy shop Bead Shack’s parrot and toucan beads (below) were featured in
Make Jewellery magazine.

Becky of Folksy shop Chiyo was featured in Make Jewellery magazine a few months ago –

Chiyo bracelet
I was contacted through Folksy by a lady saying that she was interested in commissioning me to make her some jewellery for a future issue of Make Jewellery magazine. I’d never been asked to do anything like this before so was over the moon and contacted her straight away, she replied asking me to make her some vintage flower statement pieces that included a bracelet, ring and necklace all matching and to write detailed instructions explaining how each item was made, the tools I’d used, materials I’d used and where I’d bought them.  After I made the pieces I sent them all to her and didn’t hear anything for at least 4 months ( I was getting a bit worried by then!)

When I had an email saying it was all done and would be published the following month, I received my jewellery back in the post along with a copy of the issue and I was soo pleased, not only had I got a two page spread inside I’d made the front cover too.

Since my jewellery has been featured, I have also been asked to do another piece for them which was published a couple of months ago, and though I’m not sure whether it has driven much traffic to my online shops, I’m sure it helps when I show them at jewellery parties and craft fairs. People always ask about it and seem genuinely interested, I’m soo proud that my jewellery has been in the magazine and hope I get asked again in the future.

Recently I was lucky enough (and thrilled!) to have a Designer Feature and earrings project in Bead magazine. The previous editor had seen my jewellery online and contacted me. She sent me information on how to submit a project and a questionnaire for the feature plus asked me to send large size photos of items I wanted in the feature. I got to work answering the questions, deciding what I was going to make for the project and taking photos, including a hideous mugshot of me and several months and one change of editor later, something I’d only previously hoped for actually happened!

I think all the other Folksy sellers will agree it’s a great boost to morale and helps us all believe we must be doing something right in our own sweet way!

Submitting Projects to Magazines

Don’t wait to be asked, why not take the pro-active route and approach the magazine yourself? If you have an idea for a project, product review or if you organize craft fairs, the relevant magazines could be interested.  Do a bit of research to see if your items fit in with the style of the magazine and remember when it comes to themes such as Christmas, etc, they work several months in advance, then find out how to contact the editor.

Most magazines supply contact information on how to do this either in the magazine or on their website and are generally keen to hear from people. If you want to submit a project then start by sending an email to the editor with your information and a brief outline of the project plus a couple of photos.  If they are interested they will probably send you a copy of their submissions guidelines and any other relevant information you’ll need. Some magazines will pay for any projects they feature which is another bonus.
Another idea is to send in a photo to be featured in the magazine’s “Readers Gallery” or to take part in a readers challenge – design an item on a theme set by the magazine, send in your photo and you never know your item may be chosen and seen by potentially thousands of people!
Don’t let self-doubt stand in your way – if you think your items are good enough to sell (which you obviously do) then give it a go. If you don’t try you’ll never know.

However it happens – whether you’re lucky enough to be spotted by the editor or you approach the magazine yourself, what better way to get your handmade lovelies out there and seen by a much wider audience. And who knows where that could lead?

Visit Folksy shop Cinnamon Jewellery to find out more about the talented jeweller behind this blog post

cinnamon jewellery

If you have been featured in the press and you want to let Folksy know then please fill out this simple form ‘My stuff was featured in the press’, we’d love to celebrate your successes on our facebook fan page, twitter or here on the blog!

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heather aka NiftyKnits November 9, 2010 - 8:06 am

I’ve got a “media file” ringbinder now – it really boosts my spirits if I’m feeling neglected :-)
It’s good to see folksy gaining a higher profile, keep it up!

Hilary November 9, 2010 - 8:40 am

I was featured in Sew Hip last march too, after being spotted via my Folksy shop – got paid for it too!

Laura by The Sea November 9, 2010 - 8:57 am

I am going to be in the December issue of Make Jewellery magazine, in their new “it” accessory feature! They contacted me directly through Folksy so lookout for me when it goes on sale (on 26th Nov)!

Suzanne Allison November 9, 2010 - 9:07 am

Fab article – I’m going to print off and keep

fiona t November 9, 2010 - 9:53 am

i have a feature in the current (christmas) issue of sew hip, having been contacted through folksy – it was so exciting seeing my work in print!

Victoria November 9, 2010 - 10:31 am

I was contacted several months ago by Knitting magazine and was featured last month. It was great to be featured!

Kirsty - Wharfedale Woolworks November 9, 2010 - 10:54 am

Fantastic article – I’m hopefully also going to be featured in Knitting magazine in January :)

Cinnamon Jewellery November 9, 2010 - 11:06 am

It’s great to hear all this. Folksy sellers are slowly taking over the world!

Sarah November 9, 2010 - 11:21 am

I have been approached by Sew Hip to be in their forthcoming edition, as part of The Things We Love pages. Hopefully it will help me get that elusive first sale!

amyorangejuice November 9, 2010 - 5:22 pm

Making Magazine contacted me and I am writing an article for the feb issue as a result and maybe more in the future! I was also featured in Aprils edition of Making Gifts after they found my Folksy shop, it does happen! :-)

Bev November 10, 2010 - 12:26 am

Fantastic ideas – am really keen to start doing something media wise in the New Year as I want to run craft workshops, especially as am not using my adult ed teaching skills. Congrats to all those who have featured in magazines :-)

Sue Wright Handknits November 10, 2010 - 8:04 am

MakingGiftsMagazine contacted me after they found me on Folksy.
My knitted socks design is in the current (Nov 2010) edition. Two more designs to follow, one with a festive theme for the Dec issue!

TheCraftyBride November 11, 2010 - 9:45 pm

I was featured in Creative Crafting online magazine earlier in the year. I was really taken aback when they asked me for an interview.

Amanda Robins (Chicita) November 11, 2010 - 11:50 pm

Great article, Tracy, and so inspiring. I never even thought about approaching a magazine. This is definitely an idea for the new year.

Charlotte Hupfield Ceramics November 12, 2010 - 10:59 am

Love this article Tracy! Very well written and inspiring :)

Di Dawton ( wonder Stuff Craft Kits) November 25, 2010 - 12:55 pm

Well, I’m a new seller and was contacted by Sew Hip Mgazine about being featured on the Things We Love page. Can’t wait to see it, it’s made my winter!!! :)

Di Dawton February 2, 2011 - 2:21 pm

My Lavender Heart Sewing Kit is feature in the March 2011 edition of Sew Hip Magazine, Things We Love section. I was discovered by the magazine on Folksy, so a big thank you to Folksy! :)

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