Written by Erin Everhart
There’s no denying the power of Facebook, Twitter and the blogosphere. When news breaks or exceptionally juice content leaks, it’s passed around these networks faster than hot glue dries. That’s the crux of social media optimization (SMO), the latest area to make headway in search engine marketing: providing good, quality content on your social media channels, channels that have become second nature to us; depending on your network to spread said content; and watching your brand blossom.
This is good news for artists, photographers and crafters alike.
Artists have the innate desire to help other artists out; it’s in their blood. The bigger, more engaged network you have (with the key word being “engaged” here), the more likely they are to pass it on to their network. Their network is not only are driven to your brand to see your content, but they find a new person (you) they want to connect with, whether it’s as a follow, fan or friend. While a network like that certainly doesn’t happen overnight, the more committed you are in social media, the more your network will be committed to you. The more people committed to you, the more likely you’ll be to sell some of your stuff.
With the focus shift from attracting broad customers to having a niche network, you may even be asking yourself if you even really need your own website to have an established online presence. While I can’t advocate that entirely, for some, you may even find that a Folksy shop, blog and a few third-party networks (Twitter, Facebook, etc.) is all you really need. You have a place to sell what you make, a place to help you spread the content you produce, and a place to personally connect with your friends.
But what if you’re just friends with too many people on Facebook? There’s no denying it’s the best place to help you stay in touch with everyone, but that also means there’s too many fish in the sea. What about if you just want a way to connect with other artists, photogs, crafters and creators? Alex Soare and Alex Neculaie, part musicians, part businessmen, found themselves in a similar conundrum and decided to do something about it. Enter artrise.
Artrise is a new art social network that puts you in touch with right people in the art industry. It’s a place for all types of artists — crafters, photographers, sculptors, painters, you name it — to upload their artwork, get feedback from your peers, interact with more people in your network, and even browse for the latest events and jobs in your area. It’s free to join and will help you not only help you meet new artists, but it gives you a tightly wound group that you can look to to help you get the word out about what you create, whatever you create. They’re also currently running an art contest where users upload art to their Facebook wall. The artwork with the most votes (likes or comments) wins a grand prize of $1,000. Not a bad way for you to get noticed, and make a little extra cash.
So what are you waiting for? There’s no better time than now to start building your niche network in the art industry. You’ve already made one step in the right direction by joining Folksy. How about making the next one and seeing what artrise can do for you? If you like what you see, help us social media optimize our brand.
Erin Everhart is the social media and SEO manger for the web design company 352 Media Group and handles web marketing for artrise, the art social network. Join artrise today for free to start interacting with artists, showcasing your work, and expanding your network.