This week we’re talking to Owen from Folksy shop Cor Blimey Designs
“Cor Blimey Designs! – A good old fashioned celebration of all things British”
Cor Blimey Designs has successfully focused on creating a brand identity, recognisable images and products using consistent backgrounds and handstamped tags in every photograph. The shop banner is simple and they have used the space available to clearly advertise that they offer free postage and packaging to UK customers.
Could you describe your shop?
Our shop is a light hearted celebration of all things British. We are inspired by our nation’s obsession with tea time and our insatiable appetite for sweet things with our current ranges featuring the British biscuit and traditional sweet shop collections
Our shop is all about ‘back to basics’ with our products being handcrafted from our home in London, we even hand stamp each and every brown tag which has now become part of our shop identity.
Who does your Folksy shop appeal to?
Our products seem to appeal to different people for different reasons. But it certainly helps if you have a penchant for the amusing, the charming and the plain absurd.
Is this your day job?
Cor Blimey! designs is a small collective of three designer makers, people are often quite shocked when they find out we are all osteopaths by trade. We love spending our free time making the products and coming up with new ideas but it’s not our day job. Not yet anyway.
Have you been into craft and the handmade lifestyle for long?
Looking back at my family I’m sure there must be a ‘make do and mend’ gene and I have certainly always enjoyed fixing, making and thinking up new ideas. However, I don’t feel I fully got into the craft lifestyle until the formation of Cor Blimey! designs which has provided the drive to get products made. Without that impetus I doubt many of the ideas would have survived the arduous stages of product development or indeed the investment of time required to learn new crafting techniques. So really my love of handmade has developed and grown along with the business.
Where do you promote your shop?
We have a facebook page and a twitter @CorBlimeyDesign but for us at this stage the best promotional tool we have is being stocked in some excellent independent shops. We like to hand pick the shops that suit our products. We love to meet the shop keeper directly and it is important for us that they love our products, this way they pass on their enthusiasm to their customers. So our approach seems to buck the trend of internet marketing, but we like it that way, like we said it’s all about back to basics. That being said it is always flattering to be featured on someone’s blog and that can have a big impact for us too.
Do you have plans to expand your business in the future?
We would love to see the business grow and our product range expand, we already have a backlog of ideas that we can’t wait to develop in the New Year. We are looking to use different materials and produce an array of items to branch out from our current jewelry and accessory range. We will hopefully be stocked in a few more shops in 2011 and we are looking to increase our online sales. The plan is also to produce some press releases and get some more blog or magazine features.
What advice would you give to someone thinking about opening up a shop here on Folksy?
Don’t think about it just do it, Folksy offers an excellent route into a vibrant craft community. Whether you’ve started your folksy shop or not the ‘shop front’ series on the Folksy blog offers some great advice and tips on how to make your shop look great and how to optimise your product listings so delve into the archives and get reading.
For me one of the biggest problems facing handmade craft sellers is pricing. Don’t feel you have to compete with cheap imports, remember to value your time and your skill and don’t undersell yourself. It’s important to get this right from the start as it’s difficult to change your pricing structure at a later date.
We’d love to hear your comments…