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Shop Talk :: Summersville

This week we’re talking to Lu Summers from Folksy shop Summersville

Folksy Featured Seller item Folksy Featured Seller item Folksy Featured Seller item Folksy Featured Seller item Folksy


In her profile Lu says she is passionate about colour, fabric and texture. We could have guessed this just by looking at her shop front! The use of carefully selected props add contrast and scale to her beautifully lit product shots, a clever idea for adding interest to a 2 dimensional product.

Could you describe your shop?

My shop is a bright and appealing place full of screen printed fabric and goods. i try to keep my product shots as whimsical, lighthearted and interesting as possible :)

Who does your Folksy shop appeal to?

I’d like to think it appeals to all ages and both sexes – I’m not overly girly and like to include both graphic and flowery designs. Having said that, most of my customers are women except for at christmas time when the menfolk are sent to buy presents for the girls!

Is this your day job?

This is my day job – I’m also a mum to two boys but my youngest started school in september so I’m beginning to rather love my freedom in getting to make stuff until 3pm everyday!

printed sketch books

Have you been into craft and the handmade lifestyle for long?

I studied ‘design crafts’ at art college as a teenager, and before that i hung around the school art department for 5 years. I’ve always been interesting in making stuff. at 14 I wanted to be an interior designer.

Where do you promote your shop

On my blog www.blu-shed.blogspot.com, twitter, and by contacting design blogs such as decor8, design*sponge, poppytalk and print + pattern.

Do you have plans to expand your business in the future?

Yes, I do. While I love making things from scratch, I also enjoy the hands on design side (by that I mean drawing & collaging by hand as opposed to digitally) one day I’m hoping to have a whole range of summersville fabric, housewares and stationery.

sweetheart screen printed fabric in london bus red

What advice would you give to someone thinking about opening up a shop here on Folksy?

I cannot stress this enough: it’s all about your product shots. if your shots look blurry to you, they look blurry to your buyer. learn to use your macro setting. practice, practice, practice then practice some more. Take your shots in daylight. Have nice props. Research on the net – there are tons of tutorials out there. Think about what’s in shot behind the item. I saw a product on a website that clearly didn’t realise their kitchen bin was in shot and was overflowing with rubbish. Not a great look! sorry, sermon over :)

We’d love to hear your comments!

Get in touch if you have an idea for an article you’d like to see on the Folksy Blog – hilary@folksy.co.uk

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5 comments

amyorangejuice January 26, 2011 - 8:27 am

pinterest here we go again!

nickynackynoo January 26, 2011 - 8:58 am

Lu Summers is a genius, people. Pure genius.

Tweets that mention Folksy Blog – Shop Talk :: Summersville -- Topsy.com January 26, 2011 - 9:34 am

[…] This post was mentioned on Twitter by folksy, Katy Jones and Flora Jamieson, Sarah Fitton. Sarah Fitton said: It's Lu! @lusummers RT @folksy: Shop Talk :: Summersville http://ow.ly/1b25Bd […]

Hilary January 26, 2011 - 10:52 am

Amy – am I sensing a bit of an addiction to pinterest emerging!

These are really pretty fabrics and I really like the props in Lu’s shots – it’s such a simple idea but it works really well. I must try and improve my own product shots this year too, especially now I have a new camera to play with :)

amyorangejuice January 26, 2011 - 5:45 pm

@ Hilary I cant stop pinning! Her photos are great, I too am on a photo mission this year, I WILL build a proper light box (maybe)

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