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Shop Talk :: Edie sloane

Little Blackbird brooch felt

This week we’re talking to Karen Weston from Folksy shop Edie Sloane

Could you describe your shop?

I always struggle to define what exactly I sell – but basically I have a love for colour and great simple, striking shapes. Sometimes this manifests itself in a cushion, a bag, a journal or a cute bunny. So I guess the best way to describe it is a shop full of fabric creations that I love to make – my inspiration comes from my everyday life so sometimes it will be the childlike simplicity of a shape or the beauty of a quiet moment watching a bird in the garden.

Who does your Folksy shop appeal to?

I always design what i love so the simple answer would be that I hope it would appeal to women like myself – young(?) women with small children and appreciation for a warm home environment. I would hope my designs are welcoming and warm and so I imagine them going to live in a home rather than a house.

Is this your day job?

I used to work in the design industry but gave it up when I had my first son – 8 years ago. Whilst I loved being a stay at home mum I found that I needed a creative outlet. I started sewing, making things for my boys and the business has grown and grown since then. So yes, it is my full-time job now the boys are at school. I sell at craft fairs, Folksy and through two shops – one is at a local National Trust property, Mount Stewart.

Mackerelbone House Cushion

Have you been into craft and the handmade lifestyle for long?

Yes, it has always been in my blood. From a young age I was always ‘creative’ and knew that art college was my route. I remember sitting making clothes for my Sindy dolls when I was very young. I also love baking and all the realms of homemaking – except dusting and cleaning – I’m not very good at that!

Where do you promote your shop?

Well that is another thing I am not very good at – I am using Twitter and “social media marketing” – but I really struggle to balance the time spent doing that with making and creating. If anyone has any suggestions or solutions, please let me know!

Do you have plans to expand your business in the future?

I definitely want the business to grow and have a sustainable life – a regular income would be a luxury which I haven’t had for 8 years! How exactly I get there I am not too sure but I will work my hardest to get there. I guess my ideal would be that I would create the initial designs and I would have some help creating them in larger numbers.

rag dog

What advice would you give to someone thinking about opening up a shop here on Folksy?

Just do it! And make sure you get some nice photographs of what you create – don’t let a bad photo let down a beautiful design. Natural light is the key.

Visit Edie Sloane to see more from this Folksy shopkeeper…
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