This week we’re talking to Francesca Iannaccone from Folksy shop Mrs Eliot Books
Could you describe your shop?
I like to think of My folksy shop as one of those lovely independent shops you pass in a new town and can’t help popping in to have a look around. It started off with just my little wooden books, hence the name, and has grown to include prints, cards, stationery, tea towels and original works.
Who does your Folksy shop appeal to?
My shop appeals to like minded folk I suppose, people who like a bit of colour in their lives, people who want to give a special present or card or have something a bit different on their shelves.
Is this your day job?
Yes, this is my day job and my 2 little boys are my other job. I juggle them (not literally, although they would love that!).
Have you been into craft and the handmade lifestyle for long?
I’ve definitely been into doing things my own way for a long time and I like lots of different disciplines; I hand made tiles for a while. I do really appreciate when someone has a brilliant skill and they have taken a lot of time over something.
Where do you promote your shop?
My blog is my main promotion. I’ve met some lovely people and had many opportunities just from the blog and shop. But it’s still a very small and particular audience you are reaching that way. I just started a Facebook page where I will have the odd giveaway and special promotion. Facebook is a great way to reach people you haven’t been able to reach before. I have considered advertising on a couple of the bigger design blogs but it is pretty pricey.
Do you have plans to expand your business in the future?
I would love to expand, it’s something I think about every day, but until my youngest is at school I won’t have the amount of time necessary to put into it. Ultimately I’d like my designs on lots of different products like trays and mugs, while also being able to do my more abstract work.
What advice would you give to someone thinking about opening up a shop here on Folksy?
Just go for it, you really have nothing to lose. When you sell something for the first time you get such a kick out of it. Someone likes something you made. It’s such a good feeling. I appreciate each and every sale. You have to put yourself about a bit to get noticed and I would definitely recommend starting a blog too, they seem to go hand in hand. And if nothing else it’s a great way to meet some lovely folk.
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