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Folksy Friday :: Hatastic – Fashions Finest

by Folksy Support
accessory designer of the year nominee - hatastic accessory designer of the year nominee - hatastic accessory designer of the year nominee - hatastic
accessory designer of the year nominee - hatastic accessory designer of the year nominee - hatastic accessory designer of the year nominee - hatastic

Hats off to Chloe of Hatastic! Well actually it’s more like ‘Hats on!’

With just a few weeks to go before the millinery spectacular that is Royal Ascot, Designer and creator of Hatastic! Chloe Haywood has received a nomination for Accessory Designer of the Year by Finest Fashions, she has also just launched her new summer collection ‘L’air du Temps – Spirit of Now’. We wanted to wish her the very best of luck from everyone at Folksy – so we hijacked today’s Folksy Friday to make it a Hatastic Special.

‘L’air du Temps’ is Chloës’ first range of large headpieces and hats. The palette is fresh and the look is vintage – perfect for the summer floral look. Every hat is unique and one off simply because they are made from reworked old hat materials, and adorned with the most beautiful vintage remnants, jewellery and millinery foliage that she has collected over the years.  The collection was inspired by the beautiful drawings of Bakst – the Russian painter and in particular the exotic and richly coloured costume designs for which he designed for the Ballet Russe.

Chloe’s desire to rejuvenate and transform the old, unused and unloved, into something strangely beautiful is essentially the ethic of Hatastic!   As a result her designs at times can be quite complex and she says, ‘I thrive on a challenge, and I’m constantly surprised at how the pieces turn out.’ With the current resurgence of interest in eco and ethical shopping, many ladies are looking away from the high street when shopping for their headpiece or hat, but it can be time-consuming for them to source unique designs, and Chloë welcomes bespoke commissions knowing all too well the difficulty in finding the perfect accessory, for a wedding or a day at the races.

The fashion finest awards will be taking place on the 22nd of July, in London – an event celebrating emerging talent from all aspects of the fashion world. If you would like to see more of the talented uk milliners that sell their work through Folksy take a look at this great guide focussing on bridal fashion millinery

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2 comments

Nat May 27, 2011 - 7:38 am

Congratulations Chloe, well deserved your hats and fascinators are amazing! I’ve got my order in for a wedding in October for a bespoke piece and reccommend d retina does the same :) thanks for brightening up my Friday morning :)

Lisa Pidgeon May 27, 2011 - 9:21 am

Ooo, I do love an hat. Fabulous collection and well done Chloe for being nominated.

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