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Shop Talk :: Dear Emma

embroidered purse

This week we’re talking to Cathy from Folksy shop Dear Emma

Could you describe your shop?

Dear Emma’s shop gives the viewer a little glimps into my creative world. I hope it’s a happy and inspiring place and one that might even make you smile. I like to have a little of everything featured within it, but certain designs do sell fast.

Who does your Folksy shop appeal to?

My shop seem to appeal to quite a wide variety of customers from men who are looking for a gift for a loved one, to a 20 something wanting something a bit different. I also like to have a wide price range allowing my customers to have a little piece of my work.

Cute Gadget Case with a ringing phone

Is this your day job?

Dear Emma Designs is my full time job. Like many, I have to squeeze it in almonst family life and my two young children. Flexibility is what I need. Folksy allows that.

Have you been into craft and the handmade lifestyle for long?

My mum and nana taught me sew. My nana making clothes, my mum making toys, hobby horses, beautiful dolls. It must be in my genes. I say “I could make that” quite a lot whilst out shopping. Whether that is actually true, I don’t know, but I would certainly give it a go.

Where do you promote your shop?

I have website (www.dear-emma.com) which directs my customers to Folksy. I also promote Folksy whilst at Designer Makers fairs and via my blog but mainly my just chatting to people.

Do you have plans to expand your business in the future?

I would love to expand my business as I am reaching the point where sometimes I struggle to meet demand. Over the past few months I have attracted some media attention (Mollie Makes and Popular Crafts magazine) and won awards for my work and stall presentation at Designer maker events. I will be seeking advice about taking things further soon.

Beautiful little fabric pot with applique houses

What advice would you give to someone thinking about opening up a shop here on Folksy?

Make sure your items are the best you can produce. First impressions last and customers will not take the time to revisit you if your work wasn’t up to scratch the first time around.. Make the photos fresh and interesting and describe your items fully. Folksy is a great way for new makers to get their products seen by the public without a huge financial risk and from the comfort and safety of your home.

We’d love to hear your comments!

Get in touch if you have an idea for an article you’d like to see on the Folksy Blog – hilary@folksy.co.uk

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1 comment

PoJones August 19, 2011 - 12:48 am

Lovely, lovely items. I certainly save your web in my favourite links, so I can come later for a bit of shopping.

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