Facebook Shop and Open Graph Update

Hello,

Facebook are changing the way that applications work on their platform. As of Saturday the 1st October the Folksy Facebook shop application we introduced last year will be withdrawn as it will not work with the new changes. Anyone trying to access the Folksy shop will see the link in the left nav on their Facebook profile page will have disappeared. We’ll be working on creating a new application for next year. By this time we’ll have a better understanding of how the applications will work on Facebook and how we can deliver a more effective promotional tool for Folksy makers and designers.

However…

Whilst a lot of sellers have installed the application they don’t actually deliver particularly good views and lead to very few conversions.

A far more significant way to generate sales leads is through what Facebook call their Open Graph and what everyone else see as Like buttons on web pages. These Like buttons are integrated into all Folksy item pages. When someone ‘likes’ an item they can comment on the Like and this is posted to their life stream on Facebook for their friends to see.