Folksy is continuing to improve with the aim of being the best platform for designer makers to sell handmade work and supplies. As part of the improvements next week (sometime during the week of the 30th April 2012) we’ll be launching a significant change to Folksy which will affect how you list and manage stock as well as the ‘value’ of your listings and also the cost to you of listing and selling. We’re calling this New Listings and it’s an improvement on what already exists in the market.
The existing / old system
- The old system which is being replaced had listings expire after six months.
- You could add up to 5 items to a listing.
- If you wanted to add any items to that listing after the expiry date you couldn’t.
- You lost the “Google juice” that those URLs had built up from any marketing work you had done.
- You paid 20p (+VAT) for the listing and 5% commission (+VAT) on sale price.
What we wanted to improve
Link Value. It didn’t seem right that URLs should expire and lose their link value or “Google juice”, all those links that builds up over time which are used to determine your search rankings and which you’ve worked hard for. It also didn’t seem right that old listings were being ranked more highly in Google than recent, live listings.
Stock Management. We also found that many designer-makers using Folksy were wanting to amend their stock quickly – for example when selling offline. You also wanted to make items unavailable to buy when you were taking stock to craft fairs. So we’ve made it simple for you to change items from “active” to “inactive” and vice versa.
The new listings
- Each listing you make will have a permanent URL (web address) which you can re-stock – keeping valuable “Google juice”.
- You can add or reduce the number of items in a listing at any time until it expires. You will only be charged for any additional items you include in the listing.
- Listings last for 4 months at which point you can “renew” for another 4 months (maintaining the URL)
- You can add up to 100 items in a listing.
- You can make your listing “inactive” for any period during your listing period and “re-activate” it when you like – helping you to manage stock when you are, for example, exhibiting at craft fairs.
- The cost of a listing is now tied to the number of items. Each item listed costs 15p (+VAT). If you list 3 items it will cost you 45p (+VAT). The commission fee will rise from 5% to 6% (+VAT) on sales.
As part of this release we’ve improved the dashboard. We’ve brought the existing information you need to manage your stock to the forefront:
Help with the new listings
We’ve designed it to be super-simple to use and be consistent with other functionality on the site. To help you familiarise yourself with the new listings we’ll also make available a screencast talking you through it.