Today we launched a small technical release but a significant change in how we feature work on the homepage.
Previously, we chose what to feature on the homepage editorially, each homepage being a “theme” we created. We’ve trialed using Pinterest to get other people to curate homepage themes with our Facebook “Folksy Finds” competition (there’s one running this week actually with £100 to spend at Fred Aldous as a prize). We’ve been really impressed with your collections and have started to supplement our weekly rota of curated content with competition entries. Now we want to increase the use of Pinterest boards to be a daily feature (providing that there are enough boards that are created with relevant items that promote Folksy in the best light to shoppers). We think this is the first use of Pinterest to drive homepage promotion in this way, but we could be wrong.
Why do it?
It makes it more engaging for buyers and sellers who can get involved in showcasing their creativity. And more creativity is a good thing.
How does it work?
- You need a Pinterest account – if you haven’t got one then
blagask for an invite from someone who has
- Curate a selection of items from Folksy around a theme, for example “Camping”, you will need a minimum of 16 items to be eligible.
- Use “Folksy” in your Pinterest board title for example “Folksy Camping”.
We’ll keep track of all the Pinterest boards and pick relevant ones to promote on the homepage. We’ll be looking for interesting, relevant and quirky themes, a good choice of different items (by price and type) and also of course great images. Great images are vital to promote work on the homepage.
If your Pinterest board is chosen we will credit you by stating your name, shopname and a link to the shop as well as a link to your Pinterest board. You get to be the homepage Queen (or King) for the day.
But Pinterest is the run by evil aliens bent on taking over the world isn’t it?