Home NewsAnnouncements Launching New Categories

Launching New Categories

by James

On the 12th September we announced the results of the category review in which we stated we were moving away from gender specific navigation. This had implications for categories and sub-categories.

In that post we said we were making some changes as a result of an extensive review and these would go live in early October. But first we wanted your feedback on the changes. You gave us that feedback and it was all really useful, thank you.

The feedback we got was broadly very positive about the suggested changes but offered four areas for improvement:

  1. Brooches and Cuffs were seen as being Jewellery items and not Accessories (even though many brooches and cuffs are textile based).
  2. Materials were important for sub-categories in Jewellery (e.g. stone, semi-precious gems, silver plate, copper, polymer clay etc.) even though you can filter results by material.
  3. Prints as a separate category to cater for reproduction artwork.
  4. Artwork should be categorised according to subject / content (e.g. Still Life) as much as practice.

The first two suggestions are straightforward and make sense. The third and fourth suggestions were out of the scope of our initial review but on reflection we felt that we would benefit from art and cards being improved and a “print” category adding and that Art should be pulled out as a separate section allowing us to have more categories for art each with it’s own subcategories, some of which are practice and subject based.

The New Improved Categories

Firstly, we have new sections which will be:

  • Jewellery
  • Clothing and Accessories
  • Homeware
  • Art
  • Cards and Stationery
  • Weddings
  • Supplies

Only the Supplies section is unaffected, but changes it’s title from Craft Supplies to Supplies. Every other section has some changes to its category structure.

See the full list of the new categories (PDF).

What does this mean for you?

Around 35% of items will require categorising in a new category. Most Jewellery and Artwork will be put in a sub-category labelled “All”. You should move this as soon as you can into a more relevant sub-category.

For example, if you have a necklace listed in Women -> Jewellery -> Necklaces this will move to Jewellery -> Necklaces and Pendants -> All.

Why “All”? We have added new sub-categories to better able people to find specific necklaces. So now people can choose from the following subcategories in “Necklaces and Pendants”:

Beaded, Enamel, Platinum, Beadwork, Chainmaille, Textile, Charm, Choker, Silver, Felt, Gold, Glass, Locket, Metal, Acrylic, Polymer Clay, Rosary, Shell, Stone, Copper, Gemstone, Jewellery Set, Semi-Precious Stone, Wire Wrapped, Wood, Ceramic, Painted, All, Everything Else.

Where we have created new sub-categories (mainly in Jewellery and Art) we need you to decide where to put them . We can’t move your work ‘automatically’ as we don’t know if that necklace, for example, should be in the sub-category “platinum” or “silver” without actually looking at each item ourselves and with over 40,000 items that need categorising this way, that just isn’t feasible. You know your work best and will know where to put it.

Babies and Children

As we’re changing the main navigation to move away from gender and “people” we split out Babies and Children categories like this:

  • “Nursery and Bedroom” becomes a room in “Homeware”
  • “Clothing and Accessories” becomes a category “Babies and Children” in “Clothing and Accessories”. We have merged types of children’s a babies clothes into one. So where there used to be Babies Dresses and Children’s Dresses we now have “Dresses”.
  • The Babycare category is merged into Babies and Children in Clothing and Accessories (e.g. mats and bibs and cloths).
  • “Toys and Activities” moves into the category “Nursery and Playroom” and becomes one big category (which is dominated by “Toys” anyway).
  • The sub-categories in “Parties and Events” are moved out to “Cards and Stationery” with “Invitations” and “Christenings” going into the category “Stationery and Bookmarks” and “Gift Bags” going into “Gift wrap, tags and bags”.
We feel it is all logical and from what we have seen of how people search and navigate around Folksy this will help improve things being found. However, we do understand that losing Babies and Children from the top nav will be seen as a retrograde step for people selling items for babies and children.

When will this happen?

Now! This deployment is already underway and you will see the changes on the morning of Monday 8th October. We wanted to get these changes in place well before the Christmas rush.

We suggest you look at the new categories (PDF) and see if your work is affected and then move your work to a more relevant sub-category or category as soon as is convenient, from Monday. Of course, even if your work is in a new sub-category “All” it will be still be visible and can be bought.


We’re going to run a special forum Q&A to cover any queries you have on Monday 8th from 10.30am until 11.30am. The forum for that is now live so please add any questions you have or leave them in the comments here.


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Charlie (By Charlie's Hand) October 4, 2012 - 5:34 pm

Yay! A print section! I have always struggled with how to categorise my giclee prints so it’s very nice that they will now be simpler to put under a section that makes more sense and will be easier to find.
Well done lovely Folksy People!x

alisonmooredesigns October 4, 2012 - 6:00 pm

Oh lovely thank you. Is it too late to ask for a specific sterling silver jewellery category rather than just silver? Silver could include silver plate which is a pretty different thing from sterling. Thanks so much, Ally x

James October 4, 2012 - 8:13 pm

Hi Ally, possibly yes. We have the filters for material so we don’t want to duplicate too much. We’ll look at having sterling silver and silver plate if not for Monday then later in the year (we do more minor category reviews once every couple of months).

Fiona Humphrey (Inkyprints-Originals)) October 4, 2012 - 6:26 pm

At first glance that all looks great – will have to wait and see if there are any sub-categories for printmakers as opposed to those selling reproduction giclee prints.

Zoe October 4, 2012 - 6:53 pm

Looks like a lot of work went into all that so well done, large glasses for you all ;-)

Sue Trevor October 4, 2012 - 9:00 pm

Probably a bit late now, but how about a separate knitted items sections? There are so many, its worth having a section of its own.

James October 4, 2012 - 11:28 pm

Hi Sue, good suggestion – we’re looking at different ways to browse such as by craft and this will likely come early-mid 2013.

Funky Mosaics October 5, 2012 - 12:46 am

I know it’s been suggested several times, but when will Mosaics be acknowledged as a craft/skill/art medium? It is very difficult to know where to list these items; they seem to get very much overlooked; it’s own category would be great.

heather aka NiftyKnits October 5, 2012 - 5:52 pm

If so, can that be optional? My meerkats are knitted but that is certainly not their “defining characteristic”, it’s almost incidental. They’re critters that happen to be knitted, rather than knitted items that happen to be critters.

James October 6, 2012 - 9:52 pm

Hi Nifty,
Can what be optional? The thing we want to optimise for is how most people see an item. Is it, in your case, a meerkat? A decoration? Or a knitted decoration? Or a fun gift? Or a start trek themed ‘toy’? There are a heap of ways knitted meerkats could be viewed and browsed, more than for a ‘standard’ item, like a necklace or cushion. Where do you believe most people look for your work?

Shirley Woosey October 5, 2012 - 6:10 am

All looks quite good and I welcome the fact that we no longer have to decide which gender to list under.
Just one question please:
I can’t see from the new category listings what has happened to Books and Zines?
Will they no longer have a sub-section ?


James October 5, 2012 - 9:53 am

Hi Shirley,

Books and Zines are now in Cards and Stationery -> Stationery and Bookmarks -> Comics and Zines.

The books listed in that category are still there but are mainly children’s books and it may be that people prefer to put those in “Nursery and Playroom”?

Shirley Woosey October 5, 2012 - 3:57 pm

Thanks James I can see now where they have gone.

I agree there aren’t that many books anyway. Will have to rethink where I list my Book Covers I think.

Sue October 5, 2012 - 8:55 am

Thanks for the revision of “jewellery” to include “brooches” and “cuffs”. Looking forward to updating my listings!

Natalie Doncaster October 5, 2012 - 9:21 am

I agree that sterling silver and silver plate need to be separate, distinct categories – many people are allergic to silver plated items and if you use the current search function and look at ‘silver’ there are a lot of plated items in there.

James October 5, 2012 - 9:48 am

Hi Natalie,

Thanks for your response. We’ll look at creating distinct categories for Sterling and Plate. The facets / filters can also be used that way of course.

James October 5, 2012 - 9:58 am

Hi Funky Mosiacs / Liz,

Good question. Mosaics tend to be used on functional items that are then categorised by type e.g. vase, table, mirror. See:

However, like ceramics, there are pieces of work which are more decorative and bought as artwork. Where would you suggest such mosaics fit in the new categories?

Funky Mosaics October 5, 2012 - 1:37 pm

Thanks for responding James. I would suggest either a Mosaic Art sub category in Art and Photography, or Mosaics within Home Decorations; there is one for stained glass but not mosaics.

James October 5, 2012 - 1:54 pm

Thanks Liz,
We’ll take that on board and hope to include it in the categories for Monday (together with the distinction around Silver Plate and Sterling Silver).

christine October 6, 2012 - 7:07 pm

‘Metal’ covers copper. If copper can have a separate section, why not pewter?

James October 8, 2012 - 4:23 pm

@christine done!

Blue Forest Jewellery October 9, 2012 - 10:45 am

Please add a category for ‘bag or purse charms’, preferably under ‘Accessories’ or ‘Bags and Purses’. At the moment, it looks like all the bag charms have been put in the ‘Necklaces and Pendants’ category.

Emma Woodhead October 10, 2012 - 11:22 am

Love the new category for Digital Prints. Can we have a sub category for Typography or Personalised Prints? My and I assume a lot of others work doesn’t fit into any of the sub categories listed and I think it would make it easier for customers to find this style of art.

James October 10, 2012 - 2:29 pm

Hi Emma,

That seems very sensible. We’re looking at adding a few categories later next week – after these have had time to “bed in” and your suggestion is one we’ll look to implement.

Anna King Jewellery October 10, 2012 - 8:15 pm

Hi Folksy,

I’m all for the new changes. It’s great to have jewellery in its own category. Would it be possible to get a “pearl” sub category in necklaces, bracelets and earrings? Also, an “Anna King Jewellery” sub category would be marvellous :)

Thank you

Jewellery>Anna King Jewellery

James October 10, 2012 - 11:27 pm

Haha. We’ll look at Rutherford subcategories next week and will consider these, thanks.

Anna King Jewellery October 10, 2012 - 8:53 pm

……..would it be possible to move the “jewellery sets” category up a level. Jewellery>jewellery sets rather than jewellery>necklaces and pendants>jewellery sets. By jewellery sets I mean matching necklace, bracelet and earrings rather than to mean a listing of say 5 identical necklaces, which make up a set of necklaces.

I may be pushing my luck now, but could there be separate sections for both hair combs and bobby pins in wedding>hat and hair accessories


Caroline Jones October 10, 2012 - 9:32 pm

Hello Folksy
This is a better way to go, but I have come across a problem with items that are made from more than one material.
I make silver jewellery and a pair of earrings that are made from sterling silver and glass beads for example – should I put them in glass or sterling silver? I also have necklaces made from semi precious gemstones with fine silver charms. I have to only choose one sub-category which makes listing these difficult – should I leave them in ‘All’ or move them to either gemstones or fine silver?
I look forward to hearing your suggestions.

James October 10, 2012 - 11:31 pm

Hi Caroline,
We added non-exclusive categories this time to give people more choice about where they want their work to go (and be found). So, it is up to you which of the categories you think best describes your work. If it could be two or more then we’d suggest asking friends where they would look for similar craft work and how they would describe it. That will give you some insight into how potential buyers see your work. Hope that helps.

Marta October 12, 2012 - 5:30 pm

I like the new changes but I prefer to see all the items from one section (e.g.jewellery) in one place without choosing category. I think that many people don’t know what they’re looking for, and this way is easier to find something interesting. It would be great if you could add category ‘see all’ or something similar.

J farrow October 12, 2012 - 11:04 pm

… So where do I put handmade, leather bound sketchbooks/journals?

James October 15, 2012 - 9:42 pm

Hi, there’s a sub category for “notebooks” in “stationery and bookmarks” in “cards and stationery”

Haley Hand Crafted Love October 13, 2012 - 7:24 am

I make porcelain brooches, not sure how to list these now? No ceramic, clay, porcelain sub categories etc?
Does it have to be everything else? or All?

James October 15, 2012 - 9:37 pm

Hi, we’ll look at further subcategories next week after these categories have bedded in and we’ve seen how they are being used.

Comments are closed.