Home NewsAnnouncements Selling Offline – Partnering with GoGoMargo

Selling Offline – Partnering with GoGoMargo

by James

Earlier this year we did quite a lot of research into how designer-makers worked, sold, browsed and ultimately did what they you do. Many of the improvements we’ve made to Folksy this year stem from that research. But one of the things which stuck out from the research was how important offline sales through markets and fairs were to many people – and how unconnected and messy this world was compared to the world of online sales.

So in spare time, between moving houses and running marathons and feeding the kids, some of the people at Folksy started building a service to support that community of people who exhibit at markets and fairs and who also run or attend workshops. It’s called GoGoMargo and it launched in full public beta* today (Tues 6th Nov 2012). Go See!

The goal of GoGoMargo is to be a useful and to be useful in doing just a few simple things really well. The heart of the service – which is just focused on markets, fairs and workshops around the world – is about discovering, favouriting and sharing events.  Aside from the website (which is also optimised to work on mobile and tablets) you’ll get a weekly email digest (which you can opt out of) notifying you of the events you favourited and other upcoming events in your area.

It’s easy to start using GoGoMargo; if you want to create or edit an event just sign in using Twitter** and start adding events or editing them to add exhibitors you know of or better location information.

Event Organisers

GoGoMargo are keen to work with event organisers to show how the service could work to promote events to potential exhibitors, visitors or attendees. If you’re running an event in the next few months then get in touch with the GoGoMargo team and let them know.

If the event you’re organising or facilitating has already been listed by someone then you can claim the event on the event page. Claiming the event will give you the ability to promote it through GoGoMargo.

Our favourite events so far? The Introduction to Backyard Chickens workshop sounds er, fun and the Roller Derby photography and events day looks good and the Handmade Makers Market in Oxford looks great (the page itself looks so nice when you add exhibitor information). What’s your favourite?

How is Folksy related to GoGoMargo?

GoGoMargo is totally separate from Folksy as a business. However, Folksy is partnering with GoGoMargo and in the coming weeks and months you’ll see this partnership on both sites.

  1. On your Folksy shop you’ll be able to pull in which events you’ll be showing at next. So people browsing and seeing your work have the opportunity to see your work at a market or fair, or attend a workshop you’re running.
  2. On GoGoMargo, if you’re an exhibitor you’ll be able to pull in examples of your work from Folksy to show the kind of work you exhibit.

Both of these developments are part of our commitment to help designer makers reach a audience of potential buyers and showcase and sell their work. But on another level it’s also about trying to connect Folksy to the offline world where many people trade and love exhibiting and which is currently so messy (even great fairs often have a poor online presence – finding opening times and locations never mind exhibitor information is difficult).

Here’s to a better offline world of selling and learning, online.

* For the uninitiated beta refers to the early release of service or software. It’s used to help manage expectations of customers and is a way of saying “we’ve just started, give it a whirl and let us know what you think!”.

** Using Twitter means that people can add exhibitors to events that then have information already there. It also means you don’t have to remember yet another password. It just works. In the future GoGoMargo may choose to use your social graph to show you relevant events your followers / people you follow have favourited or are exhibiting at. Some people still don’t use Twitter of course and unfortunately they won’t be able to use the service for now.


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LizzieMade November 7, 2012 - 11:36 am

This is exciting! I only opened my Folksy shop on Monday (after being a customer for ages and selling elsewhere for several years). I teach the occasional bookbinding or crafting workshop – this sounds like a great way to publicise them, so people know there is something in their area. I’ll also be pleased to see what other people are doing near to where I live (and what my crafting friends may be doing around the UK!).
Thanks guys, I will watch this with interest!

James November 7, 2012 - 2:54 pm

Thanks Lizzie – good luck with the shop

Handbagsbyhelen November 7, 2012 - 6:28 pm

a bit of a technophobe here, but it does sound interesting. Good luck with it.

Laura Lee November 7, 2012 - 6:29 pm

Just added my exhibition :0) Brilliant for finding fairs to book too!

Stephie at FlowaPowa Art November 8, 2012 - 3:03 pm

Great news – I’ve added my next exhibition. When will we be able to link our events to our shops?

James November 9, 2012 - 10:27 am

Hi Stephie, we’re starting work on that next week – we’ve been waiting for feedback to help with some of the design decisions. But we’ll have it in place this side of Christmas. You’ll need to have added your twitter ID to your shop page of course – have you done that yet? It’s in appearance and settings.

Linda Kennedy November 13, 2012 - 3:07 pm

I was ready to sign up until I read their T&Cs especially the following

13. By submitting your content you grant GoGoMargo a perpetual, royalty-free, non-exclusive, right and license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, make available to the public, and exercise all copyright and publicity rights with respect to your contribution worldwide and/or to incorporate your contribution in other works in any media now known or later developed for the full term of any rights that may exist in your contribution, and in accordance with privacy restrictions set out in the GoGoMargo Privacy Policy. Why? This will enable us to reproduce your work for the purposes of marketing the service to different audiences [for example: ‘adverts’; blog posts; printed and web related marketing material; books etc.].

I read this as they have the right to reproduce free and in perpetuity any artwork relating to my craft I post. So it can be reproduced in books, ads and no money is paid to me the original creator. In the world of stock photography this is known as a rights grab. In the past some companies have organised photographic competitions using these terms and conditions as a way of getting free stock photography. I would urge sellers to be very wary of this especially photographers and painters.

James November 14, 2012 - 5:59 pm

You’ll find we have to do this to market your work and we’re very clear that it is for marketing only, which would ultimately benefit you. Any marketplace service that uses your images to display your work would have great difficulty not having such a clause. If you do know if any please share it.

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