Hello. Welcome to the first US version of the Folksy weeknotes. Three months ago I moved to Portland, Oregon. I waved a weepy goodbye to friends, family, my home and my dog (boo hiss) but couldn’t quite bear to leave the Good Ship Folksy behind. Luckily James was still keen to use some of the stuff in my brain and agreed that I could bring a generous piece of Folksy with me.
So it is from this wonderful creative city, 4,774 miles from Sheffield that I am tasked with helping Folksy grow further, working on customer insight and market research. We want to increase awareness of Folksy, increase traffic to Folksy and identify ways of retaining a relationship with customers for longer.
Back in the UK, a very exciting project is hours away from being announced. Camilla, James and Sian have been working like beavers on it all week and are hoping to launch on Monday – keep your eyes and ears open.
Finally, Happy Halloween! Are you surrounded by buckets of tempting chocolates today? It was my first US Halloween, which was something else. The locals clearly embrace the tradition and since 1st of October entire houses have been wrapped in cobwebs, mini skeletons have hung from trees on street corners, front lawns have turned into spooky cemeteries and giant spiders have crept up walls. My fave craft blogs have been teeming with excellent craft projects and my children and I have found ourselves making bat mobiles, sugar skull garlands and yarn cobwebs every night after school.
We’ve had the Zombie Walk, the Monster Mash, costume parties, movie nights, school parades, a trip to one of the many Pumpkin Patches and hoards of cheeky trick or treaters. Whatever stories you hear about Halloween across the pond, they’re true. It’s utterly bonkers and a whole heap of fun. Would love to hear what you’ve been up to.