How to be featured on Folksy,

One of the questions we get asked the most at Folksy HQ is how we choose items or shops to feature. These are the ways we currently feature work: Folksy Weekly buyer email, Favourite Finds, Featured Shops, Gift Guides, Instagram, Facebook, Pinterest, Twitter, The Folksy Blog and when we suggest items or sellers to the press and bloggers.

There are actually so many things we take into consideration when picking products or shops that we thought it would be useful to do a blog post explaining what we look for and tips on how you can grab our attention. But one of the key things to get right is your product shots, because however beautiful your work, however special or well-crafted it is, and however much we love it, we won’t be able to feature it unless it’s well photographed.

Featured image: Silver Heart Ring by Elizabeth Anne Norris Jewellery

how to get featured on Folksy, selling tips.

Camera Coasters by Sarah Galasko


How to be featured on Folksy


Tip 1. Brilliant product shots are the secret to being featured

Fundamentally, the better your product shots, the more likely you are to be featured on Folksy. It’s a huge shame (and really frustrating) when we find products we want to feature, or whole shops, but we can’t because the images aren’t good enough.

In a nutshell here’s what we’re looking for…

  • a sharp, well-lit product shot
  • a product that is in focus
  • good composition
  • an image that fills the whole thumbnail (no gaps or borders around the sides)
  • a background that doesn’t distract from the work
  • simple styling
  • if props are used, then they should be well-considered
  • a shot we’d be proud to have on the Folksy front page
  • a photo that makes us want to click on it!

And here are some of the things that put us off… 

  • out-of-focus shots
  • blurred or grainy photographs
  • very low-resolution images
  • poor lighting
  • flat, lifeless images
  • reflections (often from the glass on framed pictures or cellophane bags)
  • filters or effects
  • borders
  • collaged photos
  • objects accidentally in shot (like feet!)
  • a website/shop name on the image
  • large watermarks that mask most of the product
  • crumpled/creased backgrounds (especially fabric)
  • carpets or bedding used as a background
  • badly done cut-outs

These aren’t hard and fast rules, but they’re a general guide to what we’re looking for. If your photos do the things we’re looking for and not the things that put us off, it’s easier for us to feature you.

Here’s an example…

Lisa Watson Patchwork Quilt, how to be featured on Folksy

We love this shot of Lisa Watson’s patchwork quilt. Quilts are notoriously difficult to photograph because of their size, but here this is dealt with by hanging it on vintage clothes rail leaning against a beautiful wall. You instantly know it’s a quilt and get an idea of its size. The setting is pretty, so you’re not distracted by ugly washing lines, parked cars, dustbins, or even domestic mundanity like plug sockets. Because the image is well-framed and the quilt is centred, it also works well when cropped to a thumbnail so it will look good when seen in search, in our favourites or in a gift guide. Photograph by Yeshen Venema, styled by Hilary Lowe. 


Tip 2. Choose the right image as your main product picture

You can choose up to five photos for each listing, so it makes sense to use them. Having more images gives us more options, and means that even if we can’t feature your main image, one of the others might be perfect and we can pull it out for a Facebook post, Pinterest pin or a buyer email. From a buyer’s perspective, having different images is really helpful too. There are no rules about how you use these picture slots, but here are a few tips that might help… 

Pick a main image that…

  • immediately shows the viewer what the product is
  • shows the whole product (or enough of it to give a really good idea of the piece)
  • still works as a small thumbnail (check the product doesn’t become too tiny to be seen)
  • crops well to a square
  • is the best one!

Use the extra images to show things like…

  • anything else a buyer might want to know about that piece
  • close-up details
  • texture / material
  • the scale/size of the piece (in relation to something else maybe?)
  • different angles
  • how it will be packaged
  • any press coverage it has had
  • a lifestyle shot showing the work in situ (if it’s a print, for example, show it framed)
  • other pieces that make up that collection
  • the work being made
  • a cut-out shot/flatshot against a pure white background without shadows (especially if you’d like to appeal to press)*

When you’re listing a piece, it can help to test how the main image works by viewing it as a thumbnail in your shop view. If it’s a portrait-aspect photo, how has it cropped to the square format? If it’s a landscape-aspect photo, is the product where you want it to be in the frame, or has some of it been cropped ? Does the product disappear when seen as a smaller thumbnail? Is your image too cluttered for the product to be seen clearly in the thumbnail view? How does this image sit alongside your other work? If it doesn’t work, either edit it or pick another shot.

Here’s an example…

tips on good product shots, product shot tips, Ruth Robinson, ceramics, handmade, whale,

We love this product shot by one of our featured makers, Ruth Robinson. The main image she has used in her listing is well-framed, with the whale pin right in the centre of the shot. The product is the point of focus, and a good depth of field gives the pin a sense of three-dimensionality. It’s photographed against an interesting but simple background which complements rather than distracts from the piece. The whole piece is visible in shot. She has used the extra images to show the packaging, the back of the pin, other pieces in the collection and the size of the work relative to her hand.



Tip 3. Think about the bigger picture

Investing in good product photography can be time-consuming, and if you choose a professional photographer it’s an extra expense too. So we understand the temptation to post a quick ‘that-will-do’ photo, but if you’ve spent time and effort making a beautiful piece of work, why ruin it with a bad product shot? Plus the assumed time and cost-savings aren’t always worth it. Bear in mind that as well as giving you a better chance of being featured across Folksy, good product shots have other advantages too:

A brilliant product shot:

  • is more likely to be shared/blogged/pinned/regrammed and therefore bring more people to your shop. So ultimately a good photo that gets shared will generate more revenue than you would from simply selling that one item.
  • tells buyers instantly that you’re professional, and gives them confidence to buy from you.
  • makes it easier to charge the proper/fair/artisanal price your work deserves because it says ‘quality’. It’s hard to ask a good price for something if it’s badly photographed.
  • gives you a greater chance of being picked up by press or bloggers, which gives you more exposure.
  • can be used when applying to markets, fairs and galleries.
  • can be used for your marketing material like business cards and postcards.
  • can be used for social media.
  • can be used if you send out press releases.
  • is appealing to retailers thinking about stocking your work (it shows them you’re professional, and that they won’t have to pay to rephotograph your work).
  • shows people you really care about what you’re making and selling.
  • makes you feel good about what you’ve made, your shop and yourself (invaluable!)

Here’s an example…

Tassel garland, pom pom studio, pompom studio,




This Tassel Garland by Pom Pom Studio was featured in Handmade Weddings magazine.

Editor Amanda Robinson says there were several reasons she chose this product shot: “It was high resolution for starters – that’s always the first consideration. However beautiful, perfect, gorgeous an image is, if it’s low resolution we can’t use it. It’s also a clean, uncluttered image – photographed on a plain background. It presents the tassels in a dynamic way, as you would use them if you were to buy them (always think of your audience). It’s in focus and uses good perspective to show the product off at its best. Plus it looks fresh and contemporary.”

She adds: “Some of the other images makers sent over were too dark, too shadowy, photographed on fussy backgrounds, or had no focal point in the image (too much going on). They would have been better as flatshots – photographed on a white background and directly overhead. Even when you have several similar products in your range, flatshots are a great option, as the art editor can group the cut-outs to fit the space in the magazine.”


In summary…

So, having the right product shots is the first big secret to being featured across Folksy… and elsewhere too! If you need more advice on how to take brilliant product photographs there are lots more articles with practical advice on this blog, including lessons on picking props, composition, lighting, and getting sharper photos.

Pick up more product shot tips here >>


* A note about cut-outs/flatshots: Flatshots and cut-outs are product shots where the work is photographed against a pure white background without any shadows. They are incredibly useful to have because, as Amanda says, journalists and retailers often request high-res flatshots and find them easier to work with. Although we often feature lifestyle shots rather than white-background shots on Folksy, we would highly recommend including a flatshot/good cut-out as one of your extra images, because they show press (and us!) that you can provide images they can use quickly.

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Heather/Niftyknits February 1, 2014 - 1:49 pm

Useful pointers, thank you! I shall have to rethink my white-background strategy and find more atmospheric backgrounds. I really like the whale shot you’ve featured, it’s driving me scatty trying to work out how he’s balancing on his tail!

Camilla February 7, 2014 - 2:09 pm

Hi Heather. White backgrounds are great, so don’t feel you need to get rid of them. It’s only that cut-outs can be tricky for us to feature. And yes, I might have to ask Ruth for her balancing-whale-tale secret because it’s driving me a little bit loopy too!

Ruth Robinson Ceramics March 28, 2014 - 12:07 am

Hi, thanks for using my whale picture. It was done with the magic of blue tac, I attached a piece right at the end of the pin. I had to take the picture quickly as his front end kept sinking down, and at just the right height so that his body blocked the blue tac from view. I love little challenges like that and it was worth it to make him look like he’s swimming :)

Lezah February 7, 2014 - 5:22 pm

I love the whale shot too! My guess is that it’s two photographs which have been photoshopped. One taken holding the whale from above one holding the whale from below. Taking the two photographs to show the whale holding it’s self!

Shaz February 3, 2014 - 4:26 pm

Thanks for this – I’ve been using white backgrounds too – will have to give some of these suggestions a go

Camilla February 7, 2014 - 2:10 pm

I’m glad it was useful, Shaz.

Kirri/ max, ollie and me February 5, 2014 - 4:56 pm

Wow this is such a great article! As a seller who has come back to Folksy this has been a great read and has given me lots of ideas and new things to think about and put into action. It has all the sections i needed help in and i hope it will help me become a stronger adveriser of my work and help me become featured. Thank you for the advice x

Camilla February 7, 2014 - 2:12 pm

Hi Kirri. I’m really thrilled it helped and has fuelled you with ideas! Camilla

Kathy February 7, 2014 - 11:01 pm

I think a dab of hot glue on the whale will hold it ;)…plus it’s easy to remove from the pin and table :)…haha that what made the shot so cool and interesting…

becky pearce February 8, 2014 - 7:32 am

I just wondered if there were any plans to do shop review clinics? I think my photos are okay, and because of that I use the same format for all of them – but sometimes when you look at your own pictures for long enough it’s so hard to tell if they’re okay or not.

It’s easy to think they portray the item well when you’ve got the item in your hand and know it from every angle anyway. Plus I am probably a bit biased. Would be so good to get other opinions!

becky pearce February 8, 2014 - 7:35 am

Saying that – I’ve just noticed my faceted ring pop up on the finds sections – so I must be on the right track!! :-D

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Debbie February 18, 2017 - 8:04 am

I’m new to Folksy and struggle with good product pictures of my cards as I’m not a brilliant photographer. It’s almost as if your photography skills need to be better than your craft skills! I am trying all the time to take better shots. I look at other photos of cards and wonder how did they achieve that look ? I tend to use my phone and edit them although I have a decent camera but a novice on using it need to dig the manual out again !

Ricky Pitcher February 24, 2017 - 4:45 pm

I struggled too.

Then I bought a Nikon D3300.

It cost under £300 on eBay.

Now I’m in charge of my focussing, depth of field and other features.

I sold my old bridge camera on eBay, which helped me to afford the D3300.

Using the “Paint” feature on my computer, I edit my photo’s, doing simple things such as cropping and choosing the 700 pixel width which is important on Folksy.

Kerry February 20, 2017 - 10:38 am

I’m curious about the point of not having a shop name or website on the image… I have my shop logo as a small watermark in the corner of most of my images.
Is this a bad idea that would potentially put people off wanting to feature any such images?

Comments are closed.