This week (actually for the past few weeks now) we’ve been pre-occupied with improving the way in which we display activity on Folksy. Outside of the super busy Christmas period there are 300,000 or so people visit the service each month, around 10,000 a day and we have around 150 new shops created each week and there were an average of 626 new items listed (not re-listed) each day in April! As I write this at 16:11 there are over 307 people browsing Folksy. So, whilst we’re not Facebook we are a bustling place and that activity is *interesting*, sufficiently interesting to drive more visits and conversions.
So we’ve been building ways to present some of this busy-ness back out. We’re focusing initially on the homepage but will move some of this out to other areas and channels. What kind of busy-ness? Well, things like:
- Recently loved item (now)
- Recently sold item (now)
- Most loved items (this week, today etc)
- Recently created (now)
- Recently listed (now)
- New shop (today, this week etc.)
- New items from your favourite sellers
You get the idea. This stuff, mixed with editorially driven work such as Favourite Finds will deliver a new look homepage and a better jumping off point to browse work on Folksy. We’ve called the project Smörgåsbord. And we had a real Smörgåsbord to celebrate.
One of the crucial things about Smörgåsbord is timeliness. How recent is “recent”? How soon is “now”? What time period we pick is really key.
Events have also been on the agenda this week, specifically workshops focused on developing a brand and selling online. We’re trialling a version of this as a masterclass at The Broadway in Nottingham on the 16th May as part of their Projector project to help small businesses. We’ll be posting further day long workshops for the Summer and Autumn through the events mailing list, so sign up for that if you want to know more.
Other breaking news:
- I’m trying to instil a shorts-only policy in the studio. It’s not working.
- This is brilliant and totally screws with our notion of human-centred definitions of craft.
- The bee city meme continues to grow despite it not resembling an Owl. Or a fox.
- The new Folksy forum, Talk Folksy, seems to be popular. More people are coming to it then went to the old forum. I love the everyday inane-ness of forums. Today we have a thread “All things miniature” including a post from WhimsyWooDesigns of her miniature carpets for doll’s houses. The detail!
- My physio says that the bad ankle I have is unrelated to my soleus muscle (which I thought I had torn) but to a ligament in the front of my leg which is being irritated by my buttock muscles over the opposite leg being too tight. I have too tight buttock muscles that are hurting my ankle. This seems so bizarre as to be entirely plausible.
- This is my new best food in the world (see Smörgåsbord, above)
- I like bullet points because they imply some narrative structure – a list – to things that are totally unrelated. They are a natural disguise for my bad English and poor thinking. I must use them more.