Google Shopping adverts for Folksy sellers
After trialling Google Shopping adverts for individual products on Folksy (also called Product Listing Adverts or PLAs), these have now gone live across the site. This post tells you a little more about the adverts and how you can make sure your items are included in them.
What are Product Listing Adverts?
Product Listing Ads or PLAs work by showing shoppers relevant results at the top of Google results pages and on Google’s Shopping pages. Desktop computer users may also see PLAs at the top right of Google results.
When a shopper clicks on an advert it takes them directly to the product (ie to your Folksy listing).
The image below shows how Product Listing Adverts are displayed in a desktop view. In this case a user has searched Google for “Handmade chunky rustic fire surround” and the row of images at the top of the page shows the adverts returned for that search, including this fire surround by Folksy seller Colins Wood. The small ‘Sponsored’ marker indicates that these are paid-for adverts.
How do I get my listings included in PLAs?
Your products will automatically be included in Folksy Product Listing Adverts, although they may not always be shown to shoppers on Google as PLAs as that depends on what users search for, the category you have chosen to list your product in, the title of your listing and how much competitors have bid to have their products advertised in a particular search.
Can I boost my chance of being seen in Google Shopping adverts?
Yes! There are things you can do to increase the chance of your products showing up in the adverts on Google.
- Always use clear, informative and descriptive titles. Rather than one-word titles such as “brooch” or titles that shoppers wouldn’t necessarily search for, such as “Obscure III”, write titles that describe your product as clearly as possible, such as “copper dragonfly garden ornament” or “blue harris tweed lampshade“.
- Make sure you list your item in the most relevant and appropriate category.
How can I increase the chance of a shopper clicking on one of my items?
When a shopper types a particular search into Google, they will be shown a row or grid of relevant products. On mobile it will look something like this…
If a user is using a desktop computer or a tablet, they will be shown more adverts (see the first image on this post). Additionally, if users click the Shopping tab at the top of Google (on mobile, tablet or desktop) they will be presented with a list of Product Listing Adverts, showing an image, the title, price and website.
To encourage a shopper to choose your item, rather than one of the other results, always:
- Make your images as “clickable” as possible. Great products shots really are key. Your images should be in focus, clear, uncluttered, well-lit and show off your item. Styled product shots can work really well here – just you keep the background simple and the props relevant and beautiful. Aim to make shoppers see your product and need it in their lives!
- Include any important information that could sway a customer to buy your item in the title. For example, can be customised, what style or material is it made in, has it been featured in any magazines? In the case of this fused glass robin by Funky Zebra, Karen has included a clear descriptive title – “Handmade fused glass robin with oak base” – which also tells customers it comes complete with a wooden base.
Always remember that a clear descriptive title, will really help get your product seen!
Read all our product photography tips here > http://blog.folksy.com/category/seller-tips/handmade-photography-tips
Read our tips on how to write a good title and description here > http://blog.folksy.com/2015/07/28/selling-craft-online-how-to-write-good-product-descriptions
Learn how to write a listing that gets seen in search results here > http://blog.folksy.com/2017/02/23/how-search-works