Get more people to your Folksy shop with these easy Pinterest & Instagram Tricks
Pinterest and Instagram are no longer just platforms to make travel wish lists and scrawl through inspirational flower and coffee flatlays. For independent shops, designers and makers selling online, these are visual marketing platforms and selling channels that – with a little strategy implementation – can encourage people to buy and seriously drive sales. Dörte and Georgie from Curly Carrot share some easy tricks you can use on Instagram and Pinterest to bring more customers to your Folksy shop and sell more.
Featured image: Handmade Stoneware Mug by Ryland Pottery
Convert to a Pinterest & Instagram business account
If you want to use Pinterest & Instagram to help people find your Folksy shop, then you need a business account. It’s free so there’s no reason not to! With a business account it means you have access to lots of extras like analytics, insights into your followers and how they interact with your Pins, posts and stories and the option to promote your Pins and Instagram posts.
Claim your Instagram account on Pinterest
This lets people know where they can see more from you and sends a new audience over to your Instagram account to help grow your following there. Find out how here: https://help.pinterest.com/en-gb/article/claim-your-account
Auto post your Instagram posts to Pinterest
Instagram posts have a short lifespan. After claiming your Instagram account on Pinterest and then pinning your Instagram posts to your own Instagram Pinterest board, you’ve given those posts a longer shelf life. You can use the app IFTTT to do this automatically for you – https://ifttt.com/applets/fxCBqMzc-sync-your-new-instagrams-to-a-pinterest-board
Put your product in context by using a lifestyle image to show potential customers how it can fit into their life and home, show them the size and give them styling ideas.
Use lifestyle images of your products
A beautiful, high-resolution image of your product on a white background is nice. However, if you put that product in context and show how it can fit into someone’s life (for example, your beautiful framed print on a pretty shelf alongside a succulent in a colourful ceramic pot), this not only shows the size of the print but how it could fit into a home with styling ideas.
Did you know you can pin products to Pinterest directly from your Folksy shop? Watch the short video above to see how. You can also use scheduling apps like Tailwind which can help you spread out your Pins over time rather than posting them in one big Pinterest session. Scroll down to find out how.
Create a visual story
What visual story do you want to tell about your business and Folksy shop? Think of your Pinterest and Instagram accounts like a lifestyle magazine. What visual story do you want to tell about your business that represents what is important to you, your values and reflects your business ethos?
Consider what topics you could include. What problems can you solve for your perfect customer through your own content or in pinning and sharing valuable content from others that are in line with your business? Turn your business into a fully fleshed-out personality that your audience can understand and identify with.
Schedule your Pins
Pinterest is all about consistency over volume. For example, it’s not good practice to pin 20 Pins in one day and then no Pins for a week. Post five Pins per day rather than loads of Pins one day, and none the next. The best way to do this is by using a scheduling app. Tailwind is easy to use and an authorised Pinterest partner. This is key to Pinterest success and saves you a TON of time!
*This an affiliate link. Which means if you start to pay the monthly fee (only $9.99 per month and worth every penny) Social Pow Wow will receive a small fee. They recommend Tailwind because they use it and it works! They want you to get results for your business too!
Plan your Instagram posts
Spontaneously posting on Instagram means your feed might look a bit of a jumble and not reflect the colours and aesthetic of the business brand you’re aiming to grow. By using a planning app you can build up a stock of images, all edited and ready to post.
Planoly is a great app to manage, plan, and schedule your Instagram posts from your computer and mobile phone. Use it to create a cohesive Instagram feed and save different hashtag groups for easy copy & paste!
Create a cohesive Instagram feed by using a visual planning app like Planoly and save different hashtag groups for easy copy & paste!
Pinterest and Instagram are two of the most visual platforms in your marketing toolbox. Use together, a little strategically and they will send more people to your Folksy shop!