Home Interviews Zedig Design – Meet the designer behind this year’s 12 Days of Folksy
Zedig Design

Zedig Design – Meet the designer behind this year’s 12 Days of Folksy

by Camilla

Meet Marie from Zedig Design

If you’ve been following our 12 Days of Folksy challenge, you’ll have seen the fabulous festive graphics of Marie from Zedig Design, a homeware and greeting card designer originally from Sweden and now living in London. We talked to Marie to find out more about Scandinavian Christmas traditions, how she started her creative business and what inspires her designs.

To celebrate the 12 Days of Folksy Marie is offering 15% off all her products with the code ‘FestiveFeelings’ before Wednesday 11th December 2019. Shop Zedig Design on Folksy – https://folksy.com/shops/ZedigDesign

Zedig Design

I use bold graphics and strong typography and my designs are often playful, appreciated by both kids and grown-ups alike.

Marie, Zedig Design


Hi Marie! Can you introduce yourself and tell us a bit about what you do?

I am the person behind ‘Zedig Design – paper and print’. I design greeting cards and homewares in a pared-down nordic style. I use bold graphics and strong typography and my designs are often playful, appreciated by both kids and grown-ups alike!

Zedig Design christmas cards

With my ‘Festive Feelings range I wanted to capture the many aspects of the festive season, from the food we eat to the changing weather and the spirit of giving.

Marie, Zedig Design

Can you describe your style in three words?
Playful, graphical and Scandi-inspired.

Zedig Design folk art christmas decorations

In Sweden Christmas is celebrated on the 24th of December, so I’m lucky enough to be able to celebrate both the Swedish and the British Christmas on the 25th.

Marie, Zedig Design

You’re originally from Sweden and now live in London. Is a UK Christmas very different from a Scandinavian one? How would you celebrate if you were there and are there any traditions that you miss?
In Sweden Christmas is celebrated on the 24th of December, so I’m lucky enough to be able to celebrate both the Swedish and the British Christmas on the 25th. Choosing would be hard! In terms of the food, in Sweden we have a ‘smörgåsbord’ of smaller dishes, such as ‘lutfisk’ (a kind of preserved cod), Swedish meatballs (obviously!), gravad lax (cured salmon) and Vörtbröd (a spiced malt bread). Luckily many of these are available in the UK, so I don’t have to miss out on the Swedish festive flavours. 

Zedig Design

I was also the art editor on Barbie Magazine for a few years. I certainly had to get in touch with my inner five year old girl during that time – think pink and sparkles!

Marie, Zedig Design

We read that you used to work in publishing. What kind of magazines and books did you work on? Are there any we would know?
I worked on many different licensed kids’ magazines and books, ranging from Peppa Pig to Dr Who. I was also the art editor on Barbie Magazine for a few years. I certainly had to get in touch with my inner five year old girl during that time – think pink and sparkles!

Zedig Design Christmas gnome decoration

In my editorial job I was surrounded by beautifully illustrated kids’ books and they inspired me to start my own little sketches and doodles.

Marie, Zedig Design

What made you want to start your own business?
In my editorial job I was surrounded by beautifully illustrated kids’ books and they inspired me to start my own little sketches and doodles. It was during my maternity leave that I decided to start my own design studio and bring some of my ideas to life. I launched my first card designs when my little boy was a few months old and Zedig Design has since grown into several ranges and some homeware products too. Juggling parenthood and a business can be a challenge, but I love being my own boss and being able to decide on my own working hours!

Zedig Design cracker decoration

Juggling parenthood and a business can be a challenge, but I love being my own boss and being able to decide on my own working hours.

Marie, Zedig Design

We LOVE the graphics you’ve created for the 12 Days of Folksy challenge, which are also available as Christmas cards, tree decorations, tags and gift bags. Can you tell us more about the designs and the colour scheme?
The range is called ‘Festive Feelings’. I wanted to capture the many aspects of the festive season, from the food we eat, to the changing weather and the spirit of giving during this time. In terms of the colour scheme, I wanted to keep it quite traditional but give it a modern twist – red, blue and taupe felt like the right mix!

Zedig Design

This time of year is always super busy! In terms of the business I’ll be preparing orders and it will involve several trips to the post office (my local post office knows me very well!)

Marie, Zedig Design

How will you be spending the 12 Days of Christmas? Any plans?
This time of year is always super busy! In terms of the business I’ll be preparing orders and it will involve several trips to the post office (my local post office knows me very well!). I’m also taking part in a couple of local fairs, which is always great fun, but involves quite a lot of prep work. Apart from that, I will make sure to take time out with friends and I already have several dates in the diary for various festive performances at my kids’ school! Oh and I’ll need to make my daughter’s nativity play costume this week – apparently she’s starring as a fox this year! 

Zedig Design gnome gift tag

If you could have one wish for Christmas, what would it be?
During this season of giving, I wish for everyone to do their bit to keep the environment in mind. It is the most wonderful time of year, but sadly also one of the most wasteful ones. Even small changes can make a difference. This year I’ve cut down on plastic by selling my cards ‘naked’ and by using recycled and recyclable packaging wherever possible. I’ve also started selling re-usable fabric gift bags this year, in the hope that we can all reduce the amount of wrapping paper we throw away.

Zedig Design reusable christmas gift bag

Christmas is the most wonderful time of year, but sadly also one of the most wasteful ones. I wish everyone could do their bit. I’ve started selling re-usable fabric gift bags in the hope that we can all reduce the amount of wrapping paper we throw away.

Marie, Zedig Design

Get 15% off all Christmas cards, decorations, gift tags and bags and homeware by Zedig Design. Just add code ‘FestiveFeelings’ when you check out before 11 December.

Shop Zedig Design on Folksy

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