How to get eco-friendly packaging for your handmade jewellery – with 10% off at Tiny Box Company
For many independent jewellers, your designs are your babies: beautiful one-of-a-kind mini masterpieces. When you send them out into the world you hope they’re going to lift spirits, celebrate new love and honour old friendships. You need gift packaging that reflects that, while keeping your items safe, communicating your brand values and being eco-friendly… and all on a budget. Tricky? It doesn’t have to be.
We’ve joined forces with Tiny Box Company to offer Folksy sellers 10% off their packaging supplies. Use code TBCFOLKSY10 to claim your discount… and read on for tips on how to package your jewellery while looking after your purse and the planet.
Why choose eco-friendly packaging for your jewellery?
Choosing eco-friendly packaging not only stops adding more landfill to our world, it can also be good for your indie craft business. There’s a lot of love out there for brands and makers who are looking to change their approach to plastic use and waste. Research shows customers care about the effect certain materials have on the environment and they want to see what businesses are doing to address this. What’s more, they’re prepared to stay loyal to those that do: 87% of respondents to Ethicly Research Insights agreed that they would be more loyal to sustainable brands. So by making your business more eco-friendly, you might just get more repeat business too. Win, win!
Here are some cost-effective ways to make your jewellery look impossibly attractive, while keeping it green, for very little outlay…
Green and gorgeous packaging ideas
If you use Royal Mail, there are packaging options made specifically to fit the Large Letter or Small Parcel dimensions such as pizza box-style mailers to recycled postal bags. They come in sizes that are perfect for anything from cute stud earrings to statement necklaces. This means you can get value for money when it comes to shipping, in a fully-branded, eco-friendly way. There are even recycled mailer bags you can use to send out your orders – these are manufactured from recycled polythene and can also be recycled all over again into a wide range of products.
Natural drawstring pouches are perfect for a more organic feel. These little drawstring bags made from jute or hessian have a host of uses – for pieces of jewellery such as necklaces and bracelets, to other little treasures such as rings and earrings.
If you’re designing gifts for some of the 64,000 weddings postponed until 2021, try a box that looks stylish enough to earn its place at the top table when the day comes. Bridesmaids, groomsmen and wedding favour boxes printed with a personal message show you’ve thought about the moment of presentation, as well as the gift inside. Digital printing is a cost-effective alternative to hot foil printing for single items like these. Something like Tiny Box Company’s luxury gift box collection adds the ‘wow’ factor, but without a hefty price tag.
Does your brand work on all your packaging?
We often talk about how important it is to build a brand when you’re a designer and maker. If you want to be more than just another online shop you need a strong brand identity. This means understanding what your core values are and being able to communicate these well to your customers. Part of this is considering how your branding works across your products and packaging. Does your packaging signal your eco-credentials? Does it tell your story? Read our tips on how to build a brand here >
If this is an area you struggle with, a packaging company with an in-house designer can help. Fiona at Tiny Box Company, recommends their in-house designer Charli: “She’s the ‘font’ of knowledge when it comes to branding and graphic design and can help you design a flexible logo that works across all your packaging and stationery.” Got the perfect logo? Think about getting it printed in hot foil raised on your boxes, message labels, paper gift bags or ribbons to add some custom luxury.
Lastly, if you feel like no gift is complete without a swirl of ribbon, there are eco-friendly ways to add that finishing touch. For example, Wood Pulp Ribbon is made from cellulose, which is extracted from wood pulp making it environmentally friendly and a great choice for the eco-conscious – and there’s even ribbon made out of bottles rescued from the ocean.
Use your packaging to tell a story about you and your environmental values. Your customers – and the planet – will thank you for it!
Discount for Folksy sellers
Folksy Sellers get 10% off Tiny Box Company – use code TBCFOLKSY10
90% of all Tiny Box Company stock is recycled/recyclable and the boxes, inserts and tissue are made without any plastic materials. The majority of their products are crafted from FSC paper too, which means it’s sourced in an environmentally-friendly, socially responsible manner. Read more about their commitment to sustainability here > https://www.tinyboxcompany.co.uk/sustainability
They’ve just launched a brand new website to make it easier for jewellers and crafters to search for the perfect cost-effective, eco-friendly gift boxes to make your pieces really shine. Their new site is packed with tips, trends and discounts for jewellers and makers too – www.tinyboxcompany.co.uk
T&Cs for Tiny Box Company discount:
- Offers won cannot be used in conjunction with any other offer.
- Discounts exclude printed items (foil printing, printed ribbon, printed labels, bespoke items)
- Discount excludes Tiny Box Designer and Marketplace items
- Excludes shipping costs and VAT
- This offer is not applicable to previously made or pending purchases.
- Codes expires on 31/10/20